The AppsMarathon 2012 presentation of the mobile app, Jini, that won the jury and public prize.

1. Get smart. Get inspired.
Speaker: Filip Maertens
@fmaertens

2. data pollution is upon us
Too much content. We’re lost.!
3M check-ins/day 250M photos/day 250M tweets/day
I don’t care! I don’t like! I don’t read!

3. the inability to handle this data overload
causes many things to be broken !!
search spam explicit
discover! inspire! sense!

4. content without
context is
useless!
We need to turn
data into intelligence!

5. Our secret sauce
+
take one gram of and fuse with
social! sensors!
deep data mining
affinity networks
jini
machine learning algorithms
sensor fusioning

6. Get smart. Get inspired.!
Jini
is
a
personal
assistant
on
your
smart-­‐phone.
She
offers
5ps
and
sugges5ons
to
make
your
life
be;er.
Using
sensors
on
your
smartphone,
Jini
knows
who
you
are
and
in
what
situa5on
you
are
in.
As
such,
Jini
is
capable
of
offering
sugges5ons
tailored
to
your
personality.
In
short,
Jini
is
your
sixth
sense.!

7. Current relevant observations and
ideas !
Past observations and inspiration feed!

9. have Jini propose you stuff you like
example: music!

10. gain insight about your own behavior
example: sleep and awake!

11. or meet up with friends when they are
around!

12. let Jini propose interesting deals for you !

13. Basically, Jini is a diary that writes itself!
and suggests relevant opportunities !

14. Of course, sometimes it’s hard even for Jini
to sense a 100% fit. Then she asks…!

15. We don’t care where you are !
but what you are doing!

16. Where’s the money ?!
Mobile
Adver5sing
Deals
Industry
US$
35B
US$
80B
we want to evolve the advertising industry
deliver actionable inspiration + sell ideas!
never your data!

17. The road ahead ?!
/
but still many challenges to go
privacy, fundraising, … you!

18. Thanks for voting ”APPS 5”
Speaker: Filip Maertens
@fmaertens