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Argus Labs Technology Senses Context and Predicts Behaviour
1. Argus
Labs
has
built
technology
that
is
capable
to
sense,
understand
and
predict
context,
human
behaviour
and
mood,
based
on
sensors
and
linked
data.
Adver;sing
–
Finance
–
Mobile
2. ƒ(time) = cash!
Understand why you need extra cash first !
The reasons why you need cash will direct you how/where you will find it
You need cash in order to accelerate time or bridge a time gap
Find Product-Market Fit – Accelerate Sales – Grow an A Team – Accelerate Marketing
“we need some cash fast, because next month we’re toast” ✗
4. other ways to stay cash positive!
I’ve done bootstrapping and hustling
If you didn’t bootstrap, you’re not a founder – beware of over-bootstrapping – Be a pirate, not a cowboy
I’ve done sweat equity
Ideal situation for co/founders – set ground rules – carry your own weight – beware of founder conflicts
I’ve begged Friends, Fools & Family
Win-Win Loans, convertible notes and equity – Free Form – manage the relationship
I’ve looked at crowd-funding
Rather consumer product centric – If you can’t PR you can’t raise
5. other ways to stay cash positive!
I’ve had clients finance my startup phase
Still find it a perfect scenario – Hustle – Remain owner of your roadmap or IP
I was about to cash-in my pension fund. But didn’t.
Very uncommon scenario in Belgium – Doable, but talk to your accountant first
I’ve done startup competitions
Get some money – Get beaucoup PR – Don’t get overinvested in competitions
I’ve never done accelerator / incubator funding
You don’t get money, you get branded – might be worthwhile, but vet carefully
6. other ways to stay cash positive!
I once walked into a bank
seriously, I did straight loans to finance inventory – I had bad dreams – costly operation
I’ve sold receivables and contracts
you can sell contracts and invoices – very uncommon – even costlier and riskier
I’ve raised money with investors
Know your stuff – Start in time – Investors talk – 24hr turnaround – Vet your angel – Stay realistic – Be yourself
I’ve collected convertible notes
Fast – Cheap – Be certain you will be able to convert at the optimal conditions