Earning attention in a noisy crowded future asia fund forum hong kong
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I recently had the opportunity to speak about creating content to build meaningful connections with investors at the Asia Fund Forum in Hong Kong. I have the feeling that the investment industry is finally starting to understand that the digital channels offer a great opportunity for managers to get closer to their investors. And while much of the focus goes to the technicalities of going online, not enough work is being done on what matters most: The creation of great content that earns the ongoing attention.
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Earning attention in a noisy crowded future asia fund forum hong kong
- 1. Earning Attention in a Noisy, Crowded Future Social Media Breakfast Baldwin Berges
- 2. This is nothing new
- 3. We all use the tools! More than 5 billion mobile phones Almost 2 billion people on social networks Billions of email accounts
- 4. The ultimate social media app! Who's emails do you always read?
- 5. It is not about the technology! ...It's about attracting the ongoing attention of your target audience!
- 6. The art of telling stories... ...that people want to consume
- 7. Why aren't more investment managers using social networks?
- 8. Typical excuse #1 Compliance & Regulations
- 9. Typical excuse #2 Our clients don't use social media! Really?
- 10. Typical excuse #3 I can't get the people in our organization to collaborate
- 11. Typical excuse #4 Our business is too boring for good content
- 13. The future
- 14. Crazy, Crazy, Crazy !?! • Tell someone in the 1980s that in 30 years we will have a device in our pocket that can instantly access al the information in the world.... • Only 5 years ago we didn't even have the iPad Think too far ahead and people will think you are crazy However, we need to figure out what lies ahead for the next 3-5 years!
- 15. A few future trends to consider • Mobile • Big data • Digital natives • Instant translation technology
- 16. ...more future trends to consider • Information overload • The end of privacy
- 17. Creating great content That gets attention
- 19. Useful • It's about the audience • Easy to understand • Resonance
- 20. Genuine • Real • Your people • Why
- 21. Consumable • What is consumed gets shared • Attention span • Format
- 22. Authority • Mind share • Trust • Loyalty • Advocacy
- 23. Decentralization
- 24. Ask not what your company can do for you.... Understanding how to create content that engages is a key skill for success in a hyper- connected world !
- 25. Thank you! Go to www.BD-Insider.com for more insights