SlideShare a Scribd company logo
1 of 30
Download to read offline
Leadgeneratie

     via

Social Media
Why do customers buy?




Why do customers buy?
Professional Capital


• Commercieel strategische advies


• Verkooptrainingen en coaching


• Masterclasses sales- en accountmanagement


• Advisering selectie commerciële kandidaten


• Sales talent


• Lezingen
 Partner Professional Capital

 Leads via internet marketing diensten

 Leads via telemarketing diensten

 Trainingen en workshops
//www.comscore.com
Listen

 Talk

   Energize

     Support

         Embrace
Doelstelling
                              Concreet en
                               meetbaar

                  Meten,                       Huidige
               evalueren en                    situatie
                 bijsturen                      SWOT




Uitvoering                    Social
Organisatie,                                                Doelgroepen
 mensen                       Media                       (Groundswell)
 middelen
  kosten                      Cycle



                  Overall                    Social media
               architectuur                  middelen en
                campagne                       kanalen

                              Content plan
                              Tekst, foto,
                                video
Listen   Talk   Energize   Support   Embrace

Weblogs


Twitter


Hyves


FaceBook


LinkedIn


YouTube


Foursquare


Flickr


Slideshare
http://www.facebook.com/marketing?sk=app_169039963158542
http://www.youtube.com/watch?v=5YGc4zOqozo
Literatuur


• Groundswell; Charlene Li & Josh Bernoff
• Empowered; Josh Bernoff & Ted Schadler
• Groundswell 2012; Charlene Li & Josh Bernof

•   The new rules of marketing & PR; David Meerman Scott
•   Inbound marketing; Brian halligan & Dharmesh Shah
•   Handboek online marketing; Patrick petersen
•   The power formula for LinkedIn succes; Wayne Breitbarth

• Delivering happiness; Tony Hsieh (Zappos)

• Up your sales in a down market; Ron Volper

More Related Content

Viewers also liked (6)

Diário Oficial - 10/04/2013
Diário Oficial - 10/04/2013Diário Oficial - 10/04/2013
Diário Oficial - 10/04/2013
 
Publicidad Online: Facebook, Google y YouTube
Publicidad Online: Facebook, Google y YouTube Publicidad Online: Facebook, Google y YouTube
Publicidad Online: Facebook, Google y YouTube
 
Como tornar se uma criancinha
Como tornar se uma criancinhaComo tornar se uma criancinha
Como tornar se uma criancinha
 
Lumea nano
Lumea nanoLumea nano
Lumea nano
 
Listino prezzi Jeep Grand Cherokee 2014
Listino prezzi Jeep Grand Cherokee 2014Listino prezzi Jeep Grand Cherokee 2014
Listino prezzi Jeep Grand Cherokee 2014
 
La recta en isométrico.Proyecciones
La recta en isométrico.ProyeccionesLa recta en isométrico.Proyecciones
La recta en isométrico.Proyecciones
 

Similar to Frt 120206 - presentatie flevum leadgeneratie en social media februari 2012

Content Marketing - SITE SoCal
Content Marketing - SITE SoCalContent Marketing - SITE SoCal
Content Marketing - SITE SoCal
jessicalevin
 
Bma strategic thinking_for_social_media_marketing_success
Bma strategic thinking_for_social_media_marketing_successBma strategic thinking_for_social_media_marketing_success
Bma strategic thinking_for_social_media_marketing_success
Susby Digital
 
BarCamp WebLinksWorld - 16.50 Social media and Networking governance (Joris)
BarCamp WebLinksWorld - 16.50 Social media and Networking governance (Joris)BarCamp WebLinksWorld - 16.50 Social media and Networking governance (Joris)
BarCamp WebLinksWorld - 16.50 Social media and Networking governance (Joris)
Westtoer apb
 
CheapOAir Social Media Presentation
CheapOAir Social Media Presentation CheapOAir Social Media Presentation
CheapOAir Social Media Presentation
Jessica Sappenfield
 
Organizing for Social Media Webinar
Organizing for Social Media WebinarOrganizing for Social Media Webinar
Organizing for Social Media Webinar
Racepoint Global
 
Marketing planning techniques webinar 140313
Marketing planning techniques webinar 140313Marketing planning techniques webinar 140313
Marketing planning techniques webinar 140313
rosiephipps
 
Monetizing Social Marketing And Measuring Roi
Monetizing Social Marketing And Measuring RoiMonetizing Social Marketing And Measuring Roi
Monetizing Social Marketing And Measuring Roi
Julie Benlolo
 
Social Media Bootcamp - Session 2
Social Media Bootcamp - Session 2Social Media Bootcamp - Session 2
Social Media Bootcamp - Session 2
Demetrio Maguigad
 

Similar to Frt 120206 - presentatie flevum leadgeneratie en social media februari 2012 (20)

Social media plan strategy & process
Social media plan   strategy & processSocial media plan   strategy & process
Social media plan strategy & process
 
What is a Social Media Strategy?
What is a Social Media Strategy?What is a Social Media Strategy?
What is a Social Media Strategy?
 
Social media strategy and planning waukesha county business alliance
 Social media strategy and planning waukesha county business alliance Social media strategy and planning waukesha county business alliance
Social media strategy and planning waukesha county business alliance
 
Social Media Policy for Student Uni
Social Media Policy for Student UniSocial Media Policy for Student Uni
Social Media Policy for Student Uni
 
Sociale Media Presentation at Amcham (Belgium)
Sociale Media Presentation at Amcham (Belgium)Sociale Media Presentation at Amcham (Belgium)
Sociale Media Presentation at Amcham (Belgium)
 
Content Marketing - SITE SoCal
Content Marketing - SITE SoCalContent Marketing - SITE SoCal
Content Marketing - SITE SoCal
 
Bma strategic thinking_for_social_media_marketing_success
Bma strategic thinking_for_social_media_marketing_successBma strategic thinking_for_social_media_marketing_success
Bma strategic thinking_for_social_media_marketing_success
 
Social Media For Your Business
Social Media For Your BusinessSocial Media For Your Business
Social Media For Your Business
 
Facebook Marketing by Michael Leander
Facebook Marketing by Michael LeanderFacebook Marketing by Michael Leander
Facebook Marketing by Michael Leander
 
BarCamp WebLinksWorld - 16.50 Social media and Networking governance (Joris)
BarCamp WebLinksWorld - 16.50 Social media and Networking governance (Joris)BarCamp WebLinksWorld - 16.50 Social media and Networking governance (Joris)
BarCamp WebLinksWorld - 16.50 Social media and Networking governance (Joris)
 
CheapOAir Social Media Presentation
CheapOAir Social Media Presentation CheapOAir Social Media Presentation
CheapOAir Social Media Presentation
 
C2C workshop 2.16.2015 as brown
C2C workshop 2.16.2015 as brownC2C workshop 2.16.2015 as brown
C2C workshop 2.16.2015 as brown
 
Organizing for Social Media Webinar
Organizing for Social Media WebinarOrganizing for Social Media Webinar
Organizing for Social Media Webinar
 
Content Marketing for B2B: Understanding the paradigm shift in thinking for m...
Content Marketing for B2B: Understanding the paradigm shift in thinking for m...Content Marketing for B2B: Understanding the paradigm shift in thinking for m...
Content Marketing for B2B: Understanding the paradigm shift in thinking for m...
 
Marketing planning techniques webinar 140313
Marketing planning techniques webinar 140313Marketing planning techniques webinar 140313
Marketing planning techniques webinar 140313
 
Social Media Overview
Social Media OverviewSocial Media Overview
Social Media Overview
 
Monetizing Social Marketing And Measuring Roi
Monetizing Social Marketing And Measuring RoiMonetizing Social Marketing And Measuring Roi
Monetizing Social Marketing And Measuring Roi
 
Turning Social Media into a Competitive Advantage
Turning Social Media into a Competitive AdvantageTurning Social Media into a Competitive Advantage
Turning Social Media into a Competitive Advantage
 
Social media branding for organizations
Social media branding for organizationsSocial media branding for organizations
Social media branding for organizations
 
Social Media Bootcamp - Session 2
Social Media Bootcamp - Session 2Social Media Bootcamp - Session 2
Social Media Bootcamp - Session 2
 

More from Flevum

Fex 190912 - presentatie - kansen en mogelijkheden met data science door jo...
Fex   190912 - presentatie - kansen en mogelijkheden met data science door jo...Fex   190912 - presentatie - kansen en mogelijkheden met data science door jo...
Fex 190912 - presentatie - kansen en mogelijkheden met data science door jo...
Flevum
 
190618 fdc - presentatie ge moonen, moonen packaging
190618   fdc - presentatie ge moonen, moonen packaging190618   fdc - presentatie ge moonen, moonen packaging
190618 fdc - presentatie ge moonen, moonen packaging
Flevum
 
190318 fdc - presentatie doen-en_blijven_doen - joop petit
190318   fdc - presentatie doen-en_blijven_doen - joop petit190318   fdc - presentatie doen-en_blijven_doen - joop petit
190318 fdc - presentatie doen-en_blijven_doen - joop petit
Flevum
 
181023 fdc - presentatie blockchain, from proof of concept to real world so...
181023   fdc - presentatie blockchain, from proof of concept to real world so...181023   fdc - presentatie blockchain, from proof of concept to real world so...
181023 fdc - presentatie blockchain, from proof of concept to real world so...
Flevum
 
180621 flevum executive - presentatie - cybercriminaliteit - veenman
180621   flevum executive - presentatie - cybercriminaliteit - veenman180621   flevum executive - presentatie - cybercriminaliteit - veenman
180621 flevum executive - presentatie - cybercriminaliteit - veenman
Flevum
 
180612 fdc - leiderschap en het succes van de onderneming - presentatie han...
180612   fdc - leiderschap en het succes van de onderneming - presentatie han...180612   fdc - leiderschap en het succes van de onderneming - presentatie han...
180612 fdc - leiderschap en het succes van de onderneming - presentatie han...
Flevum
 

More from Flevum (20)

190925 fex - evaluatie projectmanagement - presentatie antonie reichling
190925   fex - evaluatie projectmanagement - presentatie antonie reichling190925   fex - evaluatie projectmanagement - presentatie antonie reichling
190925 fex - evaluatie projectmanagement - presentatie antonie reichling
 
190918 fdc - presentatie breaking bad habits - wouter van den berg, brain c...
190918   fdc - presentatie breaking bad habits - wouter van den berg, brain c...190918   fdc - presentatie breaking bad habits - wouter van den berg, brain c...
190918 fdc - presentatie breaking bad habits - wouter van den berg, brain c...
 
Fex 190912 - presentatie - kansen en mogelijkheden met data science door jo...
Fex   190912 - presentatie - kansen en mogelijkheden met data science door jo...Fex   190912 - presentatie - kansen en mogelijkheden met data science door jo...
Fex 190912 - presentatie - kansen en mogelijkheden met data science door jo...
 
190905 fex - presentatie bijeenkomst door bert de vos, pepix
190905   fex - presentatie bijeenkomst door bert de vos, pepix190905   fex - presentatie bijeenkomst door bert de vos, pepix
190905 fex - presentatie bijeenkomst door bert de vos, pepix
 
190618 fdc - presentatie ge moonen, moonen packaging
190618   fdc - presentatie ge moonen, moonen packaging190618   fdc - presentatie ge moonen, moonen packaging
190618 fdc - presentatie ge moonen, moonen packaging
 
fex - 190528 - presentatie - employer branding i.s.m mediatic & soulful r...
fex - 190528 - presentatie - employer branding i.s.m mediatic & soulful r...fex - 190528 - presentatie - employer branding i.s.m mediatic & soulful r...
fex - 190528 - presentatie - employer branding i.s.m mediatic & soulful r...
 
190522 - fex - presentatie - next level content marketing - maarten van rijck...
190522 - fex - presentatie - next level content marketing - maarten van rijck...190522 - fex - presentatie - next level content marketing - maarten van rijck...
190522 - fex - presentatie - next level content marketing - maarten van rijck...
 
190514 presentatie - ethisch zaken doen is science fiction - willemijn nieu...
190514   presentatie - ethisch zaken doen is science fiction - willemijn nieu...190514   presentatie - ethisch zaken doen is science fiction - willemijn nieu...
190514 presentatie - ethisch zaken doen is science fiction - willemijn nieu...
 
190409 fdc - hoe kunnen transities succesvol uitgevoerd worden - presentati...
190409   fdc - hoe kunnen transities succesvol uitgevoerd worden - presentati...190409   fdc - hoe kunnen transities succesvol uitgevoerd worden - presentati...
190409 fdc - hoe kunnen transities succesvol uitgevoerd worden - presentati...
 
190327 fex - de toekomst van online marketing - lars pacbier, fb4
190327   fex - de toekomst van online marketing - lars pacbier, fb4190327   fex - de toekomst van online marketing - lars pacbier, fb4
190327 fex - de toekomst van online marketing - lars pacbier, fb4
 
190318 fdc - presentatie doen-en_blijven_doen - joop petit
190318   fdc - presentatie doen-en_blijven_doen - joop petit190318   fdc - presentatie doen-en_blijven_doen - joop petit
190318 fdc - presentatie doen-en_blijven_doen - joop petit
 
181120 presentatie flevum - excelleren in groei - ttc
181120   presentatie flevum - excelleren in groei - ttc181120   presentatie flevum - excelleren in groei - ttc
181120 presentatie flevum - excelleren in groei - ttc
 
181023 fdc - presentatie blockchain, from proof of concept to real world so...
181023   fdc - presentatie blockchain, from proof of concept to real world so...181023   fdc - presentatie blockchain, from proof of concept to real world so...
181023 fdc - presentatie blockchain, from proof of concept to real world so...
 
FEX - 181002 presentatie workforce analytics - valid
FEX - 181002   presentatie workforce analytics - validFEX - 181002   presentatie workforce analytics - valid
FEX - 181002 presentatie workforce analytics - valid
 
180925 presentatie - word de baas over je eigen brein - top state, chantall...
180925   presentatie - word de baas over je eigen brein - top state, chantall...180925   presentatie - word de baas over je eigen brein - top state, chantall...
180925 presentatie - word de baas over je eigen brein - top state, chantall...
 
Fdc 180911- keynote presentatie - alexander van eerden - building blocks
Fdc   180911- keynote presentatie - alexander van eerden - building blocksFdc   180911- keynote presentatie - alexander van eerden - building blocks
Fdc 180911- keynote presentatie - alexander van eerden - building blocks
 
180906 fex - presentatie wp-haton 4.0 - de fabriek van de toekomst
180906   fex - presentatie wp-haton 4.0 - de fabriek van de toekomst180906   fex - presentatie wp-haton 4.0 - de fabriek van de toekomst
180906 fex - presentatie wp-haton 4.0 - de fabriek van de toekomst
 
180628 fex - presentatie - pro spex - grip op de funnel - maarten van rijc...
180628   fex -  presentatie - pro spex - grip op de funnel - maarten van rijc...180628   fex -  presentatie - pro spex - grip op de funnel - maarten van rijc...
180628 fex - presentatie - pro spex - grip op de funnel - maarten van rijc...
 
180621 flevum executive - presentatie - cybercriminaliteit - veenman
180621   flevum executive - presentatie - cybercriminaliteit - veenman180621   flevum executive - presentatie - cybercriminaliteit - veenman
180621 flevum executive - presentatie - cybercriminaliteit - veenman
 
180612 fdc - leiderschap en het succes van de onderneming - presentatie han...
180612   fdc - leiderschap en het succes van de onderneming - presentatie han...180612   fdc - leiderschap en het succes van de onderneming - presentatie han...
180612 fdc - leiderschap en het succes van de onderneming - presentatie han...
 

Recently uploaded

Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
vineshkumarsajnani12
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
allensay1
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 

Recently uploaded (20)

UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur DubaiUAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
 
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service AvailableNashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book nowKalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
 
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptxQSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NSCROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in  Escort service book nowPARK STREET 💋 Call Girl 9827461493 Call Girls in  Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
 
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTSDurg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
 

Frt 120206 - presentatie flevum leadgeneratie en social media februari 2012

  • 1. Leadgeneratie via Social Media
  • 2.
  • 3. Why do customers buy? Why do customers buy?
  • 4. Professional Capital • Commercieel strategische advies • Verkooptrainingen en coaching • Masterclasses sales- en accountmanagement • Advisering selectie commerciële kandidaten • Sales talent • Lezingen
  • 5.  Partner Professional Capital  Leads via internet marketing diensten  Leads via telemarketing diensten  Trainingen en workshops
  • 6.
  • 8.
  • 9. Listen Talk Energize Support Embrace
  • 10.
  • 11. Doelstelling Concreet en meetbaar Meten, Huidige evalueren en situatie bijsturen SWOT Uitvoering Social Organisatie, Doelgroepen mensen Media (Groundswell) middelen kosten Cycle Overall Social media architectuur middelen en campagne kanalen Content plan Tekst, foto, video
  • 12. Listen Talk Energize Support Embrace Weblogs Twitter Hyves FaceBook LinkedIn YouTube Foursquare Flickr Slideshare
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 21.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30. Literatuur • Groundswell; Charlene Li & Josh Bernoff • Empowered; Josh Bernoff & Ted Schadler • Groundswell 2012; Charlene Li & Josh Bernof • The new rules of marketing & PR; David Meerman Scott • Inbound marketing; Brian halligan & Dharmesh Shah • Handboek online marketing; Patrick petersen • The power formula for LinkedIn succes; Wayne Breitbarth • Delivering happiness; Tony Hsieh (Zappos) • Up your sales in a down market; Ron Volper