Marketing Techniques used in the Music Industry

1. Marketing Techniques used in
the Music Industry
Grace Flame

2. What is Marketing?
• Marketing is the action or business of
promoting and selling products or
services, including market research
and advertising.
• This in the music industry is the way in
which the artist is presented and sold
in the industry to fans and other
businesses and social media.
• Other businesses my offer the artist
their products so that the products
are seen by the stars humongous
following, this increases the brands
sales and audience by doing this.

3. WHITNEY HOUSTON- HOW
MARKETING SHAPED HER CAREER
• Witney’s life was well document in the media and
marketing has played a massive part in moulding her
career.
• When Witney was 14 she sang backing on Chaka Khans
track “I’m Every Woman”, that later became on the
soundtrack to her movie ‘The Bodyguard’
• Then in 1980 She began modelling and was the first
black woman to be on the cover of Seventeen
magazine
• 1983 signed for a record label with Arista Records
• 1985- “How Will I Know” hits number 1 and the video
is played to the MTV generation- making her the first
African American to receive consistent heavy rotation
on MTV
• 1986- Her debut disc wins her a Grammy and is dubbed
Best Album of 1986 by Rolling Stone- this well know
music magazine would have widened her fan base.
• 1987- released her second album and they next year
receives her second Grammy for Best Female Pop Vocal
Performance for “I Wanna Dance With Somebody”

4. Continued..
• In 1989 she meets R&B singer Bobby
Brown at the Soul Train Music Awards
(who she later marries in 1992, kicking
off a rollercoaster marriage that would
last until 2006)
• 1991 She performs at the Super Bowl
doing her own rendition of ‘The Star
Spangled Banner’ during the pre-game
ceremonies. This was again another
good use of publicity as millions of
people watch the Super Bowl an
therefore they would of seen her
performance. Then she was known to
be the only act to turn the National
Anthem into a pop song.
http://www.youtube.com/watch?v=YHmdu_I_0zI
^Whitney’s Super Bowl performance

5. • 1992- Marries Bobby Brown and is shown in
the press and in magazines. This would have
let the public into her personal life, which
most people would be interested in so they
would buy the magazines and therefore
Houston would be making more money for
magazine sales.
• 1992- The Bodyguard
Makes her film debut in The Bodyguard, with
Kevin Costner, which becomes a huge success
grossing over $120million.
• In 2000 she is caught in Hawaii’s
International Airport trying to smuggle drugs
through security but the bad publicity is soon
wiped away as later on in that year she wins
the first BET Lifetime Achievement Award.
• 2002- she is rumoured dead but admits on
ABC news that she has done drugs, alcohol,
marijuana, cocaine and prescription drugs,
but says its all stopped.

6. • 2003 her husband Bobby Brown is arrested
over a domestic dispute, Whitney then covers
it up saying the whole things was a
misunderstanding.
• 2004- Whitney enters herself into rehab for
substance abuse for 5 days and is covered in
the media. The next year she re-enters rehab.
• Her troubled marriage is documented on her
husbands program ‘Being Bobby Brown’ and
she files for divorce in 2006 and get full
custody of their daughter.
• In 2008 Whitney is linked to another court
case following her divorce, as her step
mother claims she is wrongfully kept her late
fathers $1million insurance pay out.
• In 2010 she appears in the media to be going
down a slippery slope as she cancels
numerous dates of her comeback tour.
• 2011- starts working on her first movie in
more than a decade- Sparkle
• Feb 2012- in Los Angeles for Grammy Awards,
where she is pronounced dead at the Beverly
Hilton Hotel.

7. On social media..
Over
250milliion
people use
twitter and
facebook
every month
• Witney had a official website,
which offers links to social
media, like facebook. The
website offer news about the
star and her legacy and shows
momentous times in her life
for fans to view.
• She also has a facebook page
which has over 13million likes
and increases daily.