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Music Marketing

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Music Marketing

  1. 1. Music Marketing How do labels promote their music? Pei-chieh Chen Mar 10, 2009
  2. 2. The Past Traditional radio Top 40 DJ and Payola
  3. 3. The Past MTV
  4. 4. The Present The Internet: Official websites, online communities and internet radio
  5. 5. The Future YouTube MySpace
  6. 6. The Future Mobile music
  7. 7. Conclusion
  8. 8. Sources Image1: http://images.google.com/hosted/life/l?imgurl=565ff40bdabb53e8&q=payola&prev=/images%3Fq%3Dpayola%26imgsz%3Dxxlarge%26ndsp%3D18%26hl%3Dzh-TW%26rlz%3D1C1CHMG_zh-TWUS291US303%26sa%3DN%26um%3D1 Image2: http://www.alanfreed.com/archives/Magazines/mg1371.jpg Image3: http://logoblink.com/wp-content/uploads/2007/12/mtv-logos-hats-wallpaper.jpg Image4: http://www.ilounge.com/index.php/gallery/image_med/13123/ Image5: http://s267.photobucket.com/albums/ii317/LilWitzy93/?action=view&current=okgo.jpg Image6: http://fc00.deviantart.com/fs32/f/2008/228/2/f/music_that_grows_on_you_by_owdesigns.jpg Image7: http://www.styletraxx.com/umf-08.jpg Reference Kusek, D., Leonhard, G., & Lindsay, S. G. (2005).  The future of music: Manifesto for the digital music revolution . Boston: Berklee Press.
  9. 9. Thank you for listening <ul><li>Recommended song list for the project: </li></ul><ul><li>http://aiko0324.wordpress.com/ </li></ul><ul><li>Pei-chieh Chen </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter:peichieh </li></ul>

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