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Golf club of_amelia_island



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  • 1. Golf Club of Amelia Island
  • 2. Florida's First Coast of Golf 60 Second Commercial Video was not exported from SlideRocket
  • 3. YTD Golf Rounds Played - 2013 Chart was not exported from SlideRocket
  • 4. Florida's First Coast of Advertising & Coast of Golf Florida's First MarketingGolf Not-for-Profit Golf Destination Marketing Company. Established in 1992, 21 years of servicing our partners. Membership consists of 29 golf courses & 18 resorts/hotels, 4 Golf Academies in Northeast Florida that consists of the counties; Nassau, Duval, St. Johns, Flagler, & Clay. Partnership consists of 5 county bureaus, Amelia Island, Jacksonville & The Beaches, St. Augustine - Ponte Vedra Beach, Palm Coast & The Flagler Beaches, Clay County. The Trusted Source for Golf Travel Planning. Fiscal year from October through September.
  • 5. Partnership Investment The Annual Membership Dues are part of a $1.94 Million co-op Marketing Plan Booking Initiatives Stay and Play booking capabilities on your FFCG's webpage. Book "rooms only" capabilities on your FFCG's webpage. Net Rate sharing with FFCG's 8 Preferred Tour Operators for booking stay & play packages through their marketing strategies. Featured in FFCG's Monthly Email Blast, (rotating basis). Your facility will be featured in a stay and play package listed on the Visit Florida "Hot Deals" page, (rotating basis).
  • 6. 2013-14 Vacation Brochure Distribution Points Jacksonville International Airport I-95 Yulee Welcome Center I-75 Lake City Welcome Center Flagler Welcome Center St. Augustine Welcome Center Amelia Island Welcome Center Visit Jacksonville Welcome Center Clay County Welcome Center Special area events NxtBook (electronic version)
  • 7. Double-click to enter title New Website with SEO Strategy Digital Marketing Campaign Paid Search Email Marketing Campaign To FFCG list of 50,000 To dedicated targeted lists Print Campaign Golf Golf Digest Promotions Jaguars Mich Ultra Sports Illustrated TV/PR PLAYERS Campaign The China Travel Channel
  • 8. Digital Agency Website Management Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email Marketing Daily Maintenance & Optimization of Campaigns Media Research & Analysis Geo-Targeted, Local Search Strategies Retargeting Campaigns Display, Blog, Rich Media & Mobile Advertising Social Media Pages Social Media Guidelines Social Media Monitoring
  • 9. 28% of all visitors access site utilizing mobile devices Responsive Design
  • 10. FFCG Clicks to 16 Golf Courses with matching YTD Data Year to Date + 22% Chart was not exported from SlideRocket
  • 11. Dad's A Golf Star - Results Cincinnati, Ohio 103.5 FM Classic Hits 121 recorded promos 71 live liners 191 streaming recorded promos 15 live promotional giveaway lines 30 social media post(Facebook/Twitter) 2 email blasts logo & image on logo inclusion on digital homepage banner Total Media Value: $222,550 Impressions: 1,055,259
  • 12. Double-click to enter title Viva Florida 500 Years of Adventure Sweepstakes Run Dates: March 11-17, 2013 5,542 Entries and 630 opt-ins VISIT FLORIDA Facebook 1500 likes and 139 shares VISIT FLORIDA Twitter tweets on 3/11 and 3/12 to 47,222 followers
  • 13. New York Daily News April 14-20, 2013 8 Full Page/4C Ads Inclusion in a weekly email blast Name/logo/link on contest page Total Media Value = $529,000 Impressions = 14,616,672
  • 14. International Efforts
  • 15. Visit Florida's Golf Publication
  • 16. THE PLAYERS TV Spot Video was not exported from SlideRocket Post Buy $39,479.36 purchased, final buy came in at $37,238.54 or a 6.1% savings. 204 spots purchased, 252 aired. 19% in bonus spots. 3% increase over planned GRPs Purchased Schedule for Each Market
  • 17. In Closing Florida's First Coast of Golf is the Trusted Source for Golf Travel Planning