An introduction to FINE Design Group, a digital branding firm with offices in San Francisco, Portland, and Traverse City, Michigan.

1. Hello, we’re
finedesigngroup.com

2. A few FINE facts
• Founded: 1993. A few years before launching some of the world’s
first ever marketing websites.
• Offices: San Francisco CA, Portland OR, Traverse City MI
• Ownership: Independent and fully over-engaged in every project
• Employees: ~35 strategists, content creators, designers,
developers, and directors
• Client Geography: Global, ranging from across the street to New
York to Tanzania, with a focus on The Valleys of Silicon and Napa
• Industry Focus: Hospitality, Wine & Spirits, Architecture &
Engineering, Luxury Goods brands, and world-class Technology.

3. We Are A Digital Branding Agency.
We do more than digital. But our specialty is helping define
companies using the media customers turn to when they want a
definition. We design, build, and manage the key touch points that
connect brands with people in digital space.

4. Digital is Where Brands Are Made.
We evolved from traditional design early on, because logos and ads are
not enough to create a brand. Brands {and companies} are increasingly
formed by customer-driven, technology-enabled interactions.

5. Your brand lives in a complex ecosystem.
OWNED MEDIA
DIGITAL DESTINATION ASSETS
YOU CONTROL
The Product, The Core Website or
Landing Pages, Mobile Apps and
Site Versions, Your Blog, Promotional IP,
Social Media Destinations
(Twitter, YouTube, Facebook)
SO SEM ,
CI /S PC ING
/P
AL E M ND
M O, SE BRA
ED -
IA
CO
YOU
EARNED MEDIA PAID MEDIA
THINGS YOU MONITOR ONLINE PAY TO PLAY
& INFLUENCE: PROMOS OUTREACH VENUES:
REBATES
Social Media Dialog, Search Engine Marketing (PPC)
Word of Mouth, Buzz, Blogs, Online Ad Partnership and
PR, Customer List (email) Sponsorship Integrated
Offline Advantage

6. We help you own it.
To stake your claim in a cluttered marketplace, creativity must create
brand equity. And that always involves applying some unique blend of
the 3 capabilities we offer - strategy, design, and technology.

7. Here’s where we live:
Core company/brand
positioning, content, digital
marketing (SEM, PPC, Social),
consulting and road-mapping
Customer-facing experiences:
web and mobile site design, Strategy
identity and print, user
interfaces, video
Design Technology
Applications to manage and
access customer and content
data: CMS, CRM, workflow
tools, apps, hosting

8. Your Site Is Your Brand.
All of the elements of your brand are assembled on a website and its
associated mobile and social media venues. Together, they shape the
destination(s) where customers get a full picture of a business.

9. These capabilities blend into every project
• Digital & Brand Strategy
• Brand Identity Creation
• Content Strategy & Copywriting
Strategy
• Website Design & Development
• Applications and Content Management Systems
Design Technology
• Mobile Sites & Applications
• Digital Marketing (SEO, PPC, Social Media)
• Print Communication
• Video & Time-Based Media

10. Small Company. Big Work.
We’re no old school agency. You work directly with senior strategists
who guide in-house experts in broad disciplines. Today’s iconic
brands come from passionate individuals who see branding as a verb.

11. A Few Recent Case Studies.

12. Case Study: Auberge du Soleil
Napa’s pre-eminent hospitality brand re-imagined for the digital age.

13. Case Study: Anchor Brewing
10 beer brands leverage a common history, and build a new head of Steam.

14. Case Study: Ste Michelle Wine Estates
13 uniquely distinct brands formed into a “string of pearls”

15. Case Study: Health Happens Here
Branding the idea that life expectancy should not depend on zip code.

16. Thanks for reading.
{ We look forward to presenting this in person. }
finedesigngroup.com : 415.552.9300