Yet another e-commerce integration - Magnolia loves Hybris - by openmind
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Yet another e-commerce integration - Magnolia loves Hybris - by openmind

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Yet another e-commerce integration - Magnolia loves Hybris. ...

Yet another e-commerce integration - Magnolia loves Hybris.
Slides from openmind presentation at magnolia conference 2012, basel 4th semptember 2012

"Hybris is one of the most known e-commerce platform in the world, powering the global commerce operations of the world's biggest retail and manufacturing brands.

Magnolia CMS brings a new degree of flexibility to e-commerce websites, creating with Hybris a fully integrated management tool for the optimization of the customer experience in the simplest way ever seen.

See how your business could benefit from this integration which puts together the best of both worlds. The presentation will feature a discussion about a real case history and a short live demo of an integrated sample shop."

Warning: slides were meant as a support for presentation, they are not so self explanatory if seen alone...

More in: Technology , Business
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  • 1. Yet another e-commerce integration
  • 2. from the presentation at Magnolia Conference 2012, Basel 4th september 2012 http://www.magnolia-cms. com/community/magnolia-conference/program/presentation-day/presentations/openmind.html
  • 3. What is ?"... a complete multichannel commerce softwaresolution that integrates product content, commerceoperations, and the extended channel to helpretailers, manufacturers, and other businessescreate a unified and seamless cross-channelexperience for their customers - from online, to in-store, to mobile and beyond"(not talking about Magnolia assuming you already know what Magnolia is, right?)
  • 4. So, talking boutecommerce SOFTWARE... "a platform that enables online sales for B2B and B2C commerce.An e-commerce platform not only facilitates a transaction over theWeb, but also supports the creation and continuing development ofan online relationship.” (Gartner)
  • 5. e-commerce ismorethan just sellingproducts and services online
  • 6. Sure, you not only need theENGINE...a complete tool for managingyour catalogue and selling stuff
  • 7. ... but also the WINDOW-SHOPuser-friendly tools that allow you to easily deliver and optimize personalizedshopping experiences and communicate with your customers across allchannels.
  • 8. A growing market Forecast for US online retail (billions of $), Forrester research300200100 0 2009 2010 2011 2012 2013 2014 2015% of total retail 11% 11% 12% 13% 14% 15% 15% (excl. grocery)
  • 9. Here Hybris is a leader... IBM WebSphere Commerce Oracle ATG hybris ability to execute challenger leader niche player visionary completeness of vision Gartner (Nov 2011)
  • 10. ... widely deployed
  • 11. ... large customers
  • 12. ... large customers
  • 13. ... a completeplatform
  • 14. Hybris also ships a CMS Moduleand well, you may think to build your e-commerce module on Magnolia...
  • 15. So, why choosing to integrateMagnolia over Hybris CMS?
  • 16. just easier(yeah, you already know Magnolia is easy to use, right?)
  • 17. A different CMS forecommerce websites only?
  • 18. MORE features,RICHER ecosystemNot an addon, but a full-fledged CMS
  • 19. FASTER implementationDeveloping Magnolia components vs Hybris components
  • 20. Drawbacks?Sure, you need bolts
  • 21. OK, but... integrated?how?
  • 22. Not two systemstalking each other
  • 23. DEEPLY integratedalways been a great plus for Magnolia... and Hybris perfectly fits
  • 24. Back to reality,Tech pillssorry, just pills... wont be boring
  • 25. Inside Hybrisbased on a jee open source stackruns on a customized version of tomcatwith custom hierarchical classloaders (ugh)modules are spring based(and a custom scope... not so easy to @Template)CMS features added through ajee filter and custom tags (remind anything?)
  • 26. A real case historyB2B platform for dealers
  • 27. already lovesfor its online presence
  • 28. chosefor e-commerce
  • 29. So what?a CMS is mandatory... but why a different one?
  • 30. Challenging deadlineno time to play(live in january 2012)
  • 31. With Magnoliasaving timemaking the platformeasier to managegreat flexibility
  • 32. Flexibility measureda new websitewith different look and feel and navigationbuilt with the same componentsin 2 weeks
  • 33. So, if you are running Magnoliaand need e-commerce? or, already on Hybris and want additional flexibility and simplicity ? + proved to be a great solution
  • 34. DEMO time!a very simple demo based on standard Hybris accelerators(not too much to see... it just works)
  • 35. Contact us!via ferrari 39 Monza, Italyhttp://www.openmindonline.itinfo@openmindonline.itFabrizio Giustina /