Drupal and e-commerce


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This presentation explains why Drupal is very well suited to become the #1 e-commerce open source platform

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Drupal and e-commerce

  1. 1. Drupal Commerce“e-commerce for ambitious people”<br />April 1st, 2010<br />1<br />
  2. 2. E-commerce best practices<br />Commerce Guy’s e-commerce platform<br />About Commerce Guys<br />2<br />
  3. 3. Client ratings & feedback<br />3<br />
  4. 4. Combined products (1/2)<br />4<br />Source : dell.com<br />
  5. 5. Combined products (2/2)<br />Source : dell.com<br />5<br />
  6. 6. Set of related products : “outfits”<br />6<br />Source : eu.levi.com<br />
  7. 7. Upselling integrated within checkout process (1/2)<br />7<br />
  8. 8. Upselling integrated within checkout process (2/2)<br />8<br />
  9. 9. No shopping cart / 1 click<br />9<br />
  10. 10. Mobile presence<br />10<br />Mobile Website<br />Mobile Application<br />
  11. 11. Presence on traffic hubs<br />11<br />
  12. 12. Selling on social networks<br />12<br />
  13. 13. Faceted search (1/2)<br />13<br />
  14. 14. Faceted search (2/2)<br />14<br />
  15. 15. Features fall into 4 main categories<br />15<br />Commerce<br />Merchandizing / Catalog<br /><ul><li>Combined products
  16. 16. Set of related products : outfits
  17. 17. Selling on social networks
  18. 18. Mobile presence
  19. 19. Faceted search
  20. 20. Staging & preview
  21. 21. Upselling integrated in checkout process
  22. 22. No shopping cart / 1 click</li></ul>Audience<br />Community / Client<br /><ul><li>Client ratings & Feedbacks
  23. 23. Whish lists
  24. 24. Facebook Connect : i can see what my friends say about the product
  25. 25. SEO friendly site
  26. 26. Presence on traffic hubs
  27. 27. Mobile presence
  28. 28. Scalability</li></li></ul><li>E-commerce best practices<br />Commerce Guy’s e-commerce platform<br />About Commerce Guys<br />16<br />
  29. 29. What we’ve figured out<br />e-commerce is a all about Content, Product and User Management (merchandizing, community, audience) …<br />… with a powerful e-commerce solution on top (fulfillment, payment, shipping, etc.) <br />17<br />Drupal<br />Drupal<br />Commerce<br />
  30. 30. Drupal plusUbercart or Drupal Commerce<br />for Drupal 6.x<br />Drupal<br /><ul><li>E-commerce module for Drupal
  31. 31. 17k active websites use Ubercart
  32. 32. 280k downloads in 2009
  33. 33. 420 modules contributed so far
  34. 34. Widely adopted Content (users, products, other content) Management Framework
  35. 35. 600k+ websites
  36. 36. 4 000 contributors
  37. 37. 6 000 contributed modules
  38. 38. Large community of developers
  39. 39. Next release : Drupal 7, due Q2 2010</li></ul>Drupal<br />Commerce<br />Full refactoring of Ubercart.<br />For Drupal 7<br /><ul><li>Complete rewrite of Ubercart
  40. 40. Acts as a “commerce core” (along with Drupal’s core) that modules can extend
  41. 41. Benefits from Drupal 7 abstraction level (entities)
  42. 42. First alpha release during next Drupal Con (SF, April 2010)
  43. 43. A migration path from Drupal 6.x + Ubercart towards Drupal 7.0 + Drupal Commerce will be issued by Commerce Guys</li></ul>18<br />
  44. 44. Let’s explore Drupal e-commerce solutions …<br />19<br />Commerce<br />Merchandizing / Catalog<br />Audience<br />Community / Client<br />
  45. 45. Merchandising made easy with Drupal Commerce (1/2)<br />20<br />Flexible layoutA product is not reduced to a page, it may be proposed anywhere on your site: product page, recommendation blocs, “outfits” etc.<br />Facebook and Social network integrationDozens of modules have been already contributed and allow for seamless integration with Facebook. Selling right from your fan page won’t need you to understand Facebook API.<br />Faceted searchDrupal Commerce uses the well established Apache Solr faceted search engine. Apache Solr module is part of Acquia distribution.<br />MobileDrupal’s framework allows for xHTML mobile specific templates and themes (possibly dedicated to iPhones). Many mobile websites are already powered by Drupal.<br />
  46. 46. Merchandising made easy with Drupal Commerce (2/2)<br />21<br />StagingCommon publishing and editing actions maybe previewed then deployedwith no developer involved. It is easy to setup a new configuration or page layout, test it in a staging environment, then have it deployed in production by your usual sys admin.<br />PromotionsUbercart and Drupal Commerce come with very flexiblepricing rules, allowing for any kind of pricing policies: discounts, bundles, sales etc… and can be dependent on the date, the day in the month etc.<br />Cross sell / upsellBased on Apache Solr power, Ubercart and Drupal Commerce provide a powerful “more like this” feature. Deeper algorithms may also be implemented.<br />ThemingDrupal sites’ look & feel are managed by "themes“. There are plenty of “theme shops” proposing affordable themes for e-commerce. Those themes may be customized to better fit your needs.<br />
  47. 47. Leveraging communities of users through Drupal CMS<br />22<br />Social featuresDrupal is certainly the best platform for community features. Without ever any code writing, you’ll have ratings (like “5 stars”), wish lists, comments (with moderation workflow), FAQs, web forms.<br />Facebook ConnectDrupal’s Facebook Connect module already runs many Facebook Connected websites.<br />UsersDrupal ships with advanced user management for sign up, password retrieval, profile page etc.<br />NewslettersDrupal makes it easy to generate and send newsletters to part of all of your subscribers (“simplenews” module). You may also use one of many external supported tools.<br />CRMDrupal modules allow for seamless integration with most popular CRM tools : Salesforce, Sage, Highrise etc.<br />
  48. 48. 23<br />Audience<br />Ubercart and Drupal Commerce are friendly for :<br />Search engines (providing sitemap, pretty URLs, meta tags, W3C compliance)<br />People with disabilities : Drupal generated web pages are fully compliant with WAI rules, hence providing full accessibility<br />External tools :<br />Hundreds of Drupal modules can be added to your site in order to provide seamless integration with common social networks (Twitter, Facebook, OpenSocial - iGoogle, “Add this” module, etc.)<br />Native implementation of RSS feeds<br />Your webmaster : Drupal makes it very easy to add or edit content on the fly<br />E-commerce specific sources of traffic : discount sites, comparison engines, cash back services, affiliation programs …<br />Our e-commerce solution are audience-friendly<br />
  49. 49. Scalability to match your audience<br />24<br />PerformanceDrupal, and especially the latest Drupal 7 release, perfectly scales. Far better than most competing web frameworks or e-commerce solutions.<br />
  50. 50. Commerce features<br />25<br />FlexibilityDrupal Commerce and Ubercart benefit from the Drupal flexibility : we support any checkout routine, from 1 click purchase, to n-step checkout. A product is not reduced to a page, it may be proposed anywhere on your site. <br />Talks to package delivery companiesUbercart and Drupal Commerce both ship with integration modules suited for mostshipping services (FedEX, UPS, La Poste … as well as country specific services)<br />Accepts all forms of paymentAll payment means are supported : cards, checks, direct debit, wired transfer. All major card payments are supported by Ubercart / Drupal Commerce (Visa, Paypal, Paybox …)<br />Integrates with your bank systemUbercart community has already contributed 200+ modules to integrate with many banking systems worldwide.<br />
  51. 51. Commerce features<br />26<br />FulfillmentA full fledged fulfillment system is provided with Ubercart / Drupal Commerce. Integration with many existing business processes have already been coded by the community.<br />SecurityUp to 40 developers belong to Drupal Security team, ensuring that Drupal framework does not have any vulnerability issue. With Drupal Commerce or Ubercart, you’re sure your website runs the latest security today’s web technologies have to offer.<br />Hardware & software requirementsMinimal technical requirementsfor hardware or software to implement Drupal. You’ll find integration solutions for all possible web servers and databases.<br />
  52. 52. Open source the right way<br />No lock inDrupal code is controlled by a community of thousands of developers, not a vendor! No lock-in risk with failure, bankruptcy, patents or excessive pricing<br />Share !Play the community game ! The more you contribute the more you get from the community<br />Maintainable and reversibleDrupal makes maintainability easy !<br />Strict policies : “don’t hack core”. This allows for easy upgrades<br />Follow Drupal’s coding standards : they fosterreversibility<br />Plenty of websites successfully migrated from Drupal 1.0 to Drupal 6.x !<br />Available developersDrupal and Drupal Commerce are based on widely used open source solutions : PHP, CSS, Javascript … This ensuresa large community of developers available.<br />27<br />
  53. 53. E-commerce best practices<br />Commerce Guy’s e-commerce platform<br />About Commerce Guys<br />28<br />
  54. 54. Who we are<br />We are Drupal experts<br />Providing e-commerce solutions<br />With a worldwide presenceWest Coast (San Francisco, CA), East Cost (Jackson, MI), Europe (Paris)<br />29<br />
  55. 55. 30<br />Damien Tournoud<br />(CTO)<br />Mike O’Connor<br />(CEO USA)<br />Some Commerce Guys<br />Ryan Szrama<br />(Community lead)<br />John Faber<br />(COO West Coast)<br />Tim Hill<br />(C0O East Coast)<br />Fred Plais<br />(CEO)<br />Laurent Michel<br />(Bus Dev Mgr)<br />David Mollière<br />(COO France)<br />
  56. 56. Our experts<br />Damien is one of the top contributor to Drupal 7 (#1 in Jan 2010). He’s also maintainer for key modules (PostgreSQL and SQLite drivers) and part of the security team. Graduated Engineer from L'Ecole des Mines de Paris, Damien heads the Drupal France association and is one of the administrators of drupal.org.<br />Ryan has been the leader of the Ubercart community for more than 3 years. Under his leadership, Ubercart has become the e-commerce leader of Drupal with more than 17 000 Ubercart installs . Ryan has an extensive ecommerce experience and focused the last 2 years on 3rd-party integration such as payment, accounting and orders workflow.<br />Mike has more than 10 years of experience in the e-commerce. He discovered Drupal in 2006, and has worked on Ubercart since then. He founded Commerce Guys early 2008. CG is the main Ubercart agency in the US.<br />31<br />Ryan Szrama<br />(Community lead)<br />Damien Tournoud<br />(CTO)<br />Mike O’Connor<br />(CEO USA)<br />
  57. 57. Our methodology : gap fit specifications<br />32<br /><br /><br />
  58. 58. References<br />33<br />17k Ubercart installs<br />Commerce Guys accompanied industry leaders with their merchant sites<br />Commerce Guys is involved in bringing top quality Drupal websites to major companies such as Cap Gemini, SFR, Les Echos …<br />