7. Fast Facts
+ 260 team members (June 2009)
Aiming for European top 5 in 2012
A unique full service offering in e-marketing and e-business
Listed on Alternext stock market since 2006 (ticker: ALEMK)
Stable and profitable environment
Turnover 2007: 17M€
Turnover 2008: 31M€
8. Emakina group digital agencies
Belgium
Emakina.BE Design excellence
Brussels creativity CRM expertise
brand activation
Design is Dead Rotterdam
Antwerp Technology, mobile, Antwerp
statistics Gent
The Reference
Ghent Brussels International, strategy, user
Web 2.0 and brand experiences,
The Netherlands social media Paris media planning, video,
technology and hosting
Emakina.NL
Rotterdam
France
groupeReflect Limoges
Paris, Limoges
Inst. Com.
Emakina.EU
11. Approach for project development:
Process
Process
start
end
Customer / account Proposals
Briefing Roadmap GO Invoice
management budget
Project Planning Test Go-live
Follow-up
management project plan staging production
Analysis Wireframes Reco.
Strategy
benchmark info. archi. scope
Creation Brainstorm Concepts Copywriting
Mood board Integration Site
Studio
design slicing construction
Development Technical
Architecture Coding
analysis
12. Multiple deliverables in a project and one focus:
Interactive marketing strategies
Traffic generation
Adwords strategies and campaigns
Strategic recommendations
Mini-sites
Mobile applications
Usability reports
Internet, Intranet, Extranet
B2B transactional applications
Banners
Media plan
Targeting plan
Design integration
E-commerce and e-business websites
Flash
E-mails
Copywriting
Results Conversion optimization
Search engine find ability
Members-get-Members programs
Games
User tests
Activation and seeding
IMU
Newsletters
Mobile websites
Reporting and statistics
Web based communities
B2C and B2B CMS driven websites
Web editorial and graphical guidelines
Optimized sales and conversion funnel to specific business goals
Buzz and viral campaigns in social media
User-friendly website
14. 1/ Know your client
Involve the client. We are partners:
Understand the client and think from his point of view: what he says, what
he thinks, and what he does not realize yet
Know the products of the client, the image of the brand, the market
position, the sales’ channels, the network
Understand the marketing plan of the client, the short term and the long
term objectives, the challenges
The client's expertise will be needed to identify the problems and the
opportunities and to define the requirements
Involve the final user
16. 2/ Scope your project
At the start of the project
Identify clearly your scope, have detailed information about it and
stick to it:
What are the prerequisites?
What is in-scope?
What is out-scope?
Identify, list, and give an outline of the deliverables
Develop a project plan, propose realistic goals and small milestones
Do a functional analysis if necessary
18. 3/ Communicate, communicate, communicate
Multiply the exchange between the stakeholders
Regularly report the progress
Focus on the essentials
Importance of the communication within the team and of the
management of your team during the project:
Align people with the stuffs they are good at. Don't keep someone in a job
role just because he has been doing it for a long time.
Align and group people with the projects they are passionate about.
Passion can become a strong driver of innovation and growth.
20. 4/ Test all along
Involve the final user
In your planning, foresee time to test
15% of the development tasks
Specify the test, the functionality, the content
Use a tool to focus on the post-test actions
23. 5/ Measure the added value of the project
Assess the added value of a project
KPI
Measurement tools
Present a dashboard
Present it to the client and to your team
26. Other factors for efficient project management
Factors for successful project: Factors for challenged projects:
User involvement Lack of user involvement
Executive management support Lack of executive support
Ownership Unrealistic expectations
Clear vision and objectives Incomplete requirements
Realistic expectations Changing requirements specifications
Clear statement of requirements Lack of planning
Proper planning Lack of IT management
Smaller project milestones Technology illiteracy
Competent and focused team Didn’t need it any longer
Hard-working Lack of resources
29. Process to follow
Website www.emakina.com/jobs
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