Defiance Social Media Offerings

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Our social media offerings help global brands to actively engage, encourage consumer communities and virally propagate the brand message as brand advocates.

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Defiance Social Media Offerings

  1. 1. SOCIAL MEDIAOFFERINGS
  2. 2. SM
  3. 3. Enterprise Training • Setting up content strategy • Process and Quality Training • Tool Orientation • Social Media Policy AwarenessBlueprint Roadmap• Define Objectives• Develop Audit Templates• Identify Social Media Opportunities• Enable KPI definition Implementation framework • Define process to evaluate tool/vendor • Draft engagement framework • Project Planning • Map Social Media Intelligence and Analytics requirements • Workflow workshops Social Media Policy • Analyze Need • Determine Scope • Drafting and Review support
  4. 4. SM Engagement System HR Social Office CRM 2.0 throughDedicated SM Command Center for Real-time Engagement 24 x 7English German Japanese French 4
  5. 5. Brand Proficiency• Brand Audit• Brand Image Tracking• Website Evaluation• Event evaluation• AD tracking and evaluation (Video Viral) PD Proficiency • Gap Analysis on existing product/segment • Customer Expectation Analysis • Product Positioning Campaign • Consumer Media perception analysis
  6. 6. Online solutions Enterprise solutions•Website Portfolio Management •Dashboards on CGM intelligence•Enterprise Portal 2.0 •Integration solution with•App development for Social CRM, ERP and other Media platforms enterprise systems•Mobile and tablets App development•E-Commerce and Social Commerce Solutions•SEO, SEM 6
  7. 7. Message Boards Social Data News Listening & Monitoring Tools KM Tool Listening & Data Mining Team Project Social Media AnalysisManagement CRM and Consulting Team Creative Content SEO/SEM Web 2.0 CRM Integration SM Digital Marketing Specialist Team Technical team Analytics Intelligence portal Infra & security HR Marketing Quality Finance & legal SUPPORT SYSTEM 7
  8. 8. CRM Work Flow Listening Tools CGM Enterprise Engagement Social Media Console Command CenterFull lifecycle Implementation Framework Design & Workflow Audit Pilot Production Blueprint Design 8
  9. 9. SM Roadmap blueprinting and Implementation framework design for a Global Automotive OEM Roadmap Blueprinting •Identified online engagement opportunities Listening Tools Response Tools • Defined KPIs Implementation Framework • Evaluated Tools Master Command Centre • Created End to End Project Plans • Designed engagement workflows and Japanese English Chinese Spanish framework Project Manager Engagement Metrics (per month) Mirror Command Centre • Over 50,000 conversations are being Project Manager monitored • Over 400 Complaints and Inquires are being engaged Product CustomerMarketing Development service … • Engagement with over 800 to 1,000 opinions 9
  10. 10. 10
  11. 11. Product and Customer Commercial Evaluation Event analysisBehavior Analysis • Analysis on buying behavior • Perception Analysis • Buzz Analysis • Inputs for prelaunch • Sentiment towards the • Competitor analysis campaign for a Compact Campaign • Most Discussed Brand Sedan • Association with Brand • Competition Monitoring • Competition Monitoring • Impact • Participant • Consumer Perception Performance score-card • Pre launch campaign 11
  12. 12. Thank you 12

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