Gunther Eysenbach MD, MPH , www.medicine20congress.com

Gunther Eysenbach MD, MPH , www.medicine20congress.com Associate Professor Department of Health Policy, Management and Evaluation, University of Toronto; Senior Scientist , Centre for Global eHealth Innovation, Division of Medical Decision Making and Health Care Research; Toronto General Research Institute of the UHN, Toronto General Hospital, Canada Editor/Publisher Journal of Medical Internet Research (JMIR) Welcome from the Conference Organizer + Chair Gunther Eysenbach MD MPH Gunther Eysenbach MD MPH

WTF is Medicine 2.0 / Health 2.0 ?

Health care needs change Medicine 1.0: the mess it is today Medicine 2.0: What it could / should be

Health care and medicine needs to change The status quo Focus on curative medicine, not prevention Intransparencies, hierarchies, proprietary systems Information silos, inadequate patient access to information Intermediaries, gatekeepers, “doctors know best” Focus on modelling/storing medical information The Medicine 2.0 “values” Participation, Empowerment (Endusers, Patients) Openess, sharing data, experiences, outcomes Collaboration, Interoperability, patients as partners Apomediation, wisdom of the crowds complementing experts Social networking, modelling and storing relationships between people, facilitating peer-to-peer communication (Eysenbach, J Med Internet Res 2008)

The status quo

Focus on curative medicine, not prevention

Intransparencies, hierarchies, proprietary systems

Information silos, inadequate patient access to information

Intermediaries, gatekeepers, “doctors know best”

Focus on modelling/storing medical information

The Medicine 2.0 “values”

Participation, Empowerment (Endusers, Patients)

Openess, sharing data, experiences, outcomes

Collaboration, Interoperability, patients as partners

Apomediation, wisdom of the crowds complementing experts

Social networking, modelling and storing relationships between people, facilitating peer-to-peer communication

Social Networks enables and facilitates collaboration and collaborative filtering processes (selection of “relevant” information based on what peers are doing) reputation and trust management viral dissemination of information and applications, exciting tool for public health professionals potentially powerful tool to engage users, in that it provides “social” incentives to enter, update, and manage personal information Gunther Eysenbach MD, MPH , www.medicine20congress.com

enables and facilitates collaboration and collaborative filtering processes (selection of “relevant” information based on what peers are doing)

reputation and trust management

viral dissemination of information and applications, exciting tool for public health professionals

potentially powerful tool to engage users, in that it provides “social” incentives to enter, update, and manage personal information

Tensions Closed Private - protecting individual rights against discrimination, exploitation Protecting individual intellectual property and ownership rights Open Public - protecting public health, community values Fostering innovation collaboration, and progress, potentially threatening individual IPR

Closed

Private - protecting individual rights against discrimination, exploitation

Protecting individual intellectual property and ownership rights

Open

Public - protecting public health, community values

Fostering innovation collaboration, and progress, potentially threatening individual IPR

Some questions What are the implications for health, health policy? How do the "generic" Web 2.0 concepts and technologies translate into Health applications? What are the specific requirements for health-related/medical social networking applications? What are the research questions and issues? What are the determinants of success or failure in developing and deploying these applications? Is the “hype” supported by evidence? What can we expect for the future? Gunther Eysenbach MD, MPH , www.medicine20congress.com

What are the implications for health, health policy?

How do the "generic" Web 2.0 concepts and technologies translate into Health applications?

What are the specific requirements for health-related/medical social networking applications?

What are the research questions and issues?

What are the determinants of success or failure in developing and deploying these applications?

Is the “hype” supported by evidence?

What can we expect for the future?

Participants 180 registrants Participants from 23 different countries Australia Belgium Brazil Canada China Czech Republic France Germany Greece India Ireland Italy Japan Korea, Republic Of Netherlands New Zealand Peru Slovenia Spain Sweden Switzerland United Kingdom United States Gunther Eysenbach MD, MPH , www.medicine20congress.com

180 registrants

Participants from 23 different countries

Australia

Belgium

Brazil

Canada

China

Czech Republic

France

Germany

Greece

India

Ireland

Italy

Japan

Korea, Republic Of

Netherlands

New Zealand

Peru

Slovenia

Spain

Sweden

Switzerland

United Kingdom

United States

Walking the talk: Some experiments in open / collaborative peer-review Gunther Eysenbach MD, MPH , www.medicine20congress.com

Join the social network at http://medicine20.crowdvine.com/ Gunther Eysenbach MD, MPH , www.medicine20congress.com

http://feeds.feedburner.com/med2users

http://feeds2.feedburner.com/Medicine20AggregatorV2

http://tinyurl.com/med2itunes

http://feeds.feedburner.com/medicine20podcast/

Use tags “medicine20, medicine2009”

Audience Response System in Closing Session

Some suggestions and housekeeping notes Sign up for the Social Network (http://medicine20.crowdvine.com/) Blog , blog, blog, blog ! (Twitter: #med2 - NOT #med20) Be interactive and speak from the floor (use mic’s)– there is plenty of time for discussions . Let’s crowdsource our collective wisdom! Stick to allotted speaking time: 4 speakers in 90 min sessions: 15 min speaking time + 5 mins Q&A (3 speakers: 20 + 10 min Q&A) Sessions are recorded – use floor mic’s in the auditorium (in CR2+CR3: Speakers please repeat the question) Recordings will be available as podcast / on iTunes (with some delay) Limit advertising in your talks – clearly distinguish marketing talk from facts and disclose financial interests Fill in the blue evaluation form Interested in organizing a future Medicine 2.0 congress? Free Internet access : Choose the “guest” wireless network and enter your email address Lunch = unconference Gunther Eysenbach MD, MPH , www.medicine20congress.com

Sign up for the Social Network (http://medicine20.crowdvine.com/)

Blog , blog, blog, blog ! (Twitter: #med2 - NOT #med20)

Be interactive and speak from the floor (use mic’s)– there is plenty of time for discussions . Let’s crowdsource our collective wisdom!

Stick to allotted speaking time: 4 speakers in 90 min sessions: 15 min speaking time + 5 mins Q&A (3 speakers: 20 + 10 min Q&A)

Sessions are recorded – use floor mic’s in the auditorium (in CR2+CR3: Speakers please repeat the question)

Recordings will be available as podcast / on iTunes (with some delay)

Limit advertising in your talks – clearly distinguish marketing talk from facts and disclose financial interests

Fill in the blue evaluation form

Interested in organizing a future Medicine 2.0 congress?

Free Internet access : Choose the “guest” wireless network and enter your email address

Lunch = unconference

Dinner Cruise - Thursday 6:30pm - 10:30pm Very few tickets left , available at registration desk ($120) Pick up at Delta Lobby at 6:30pm (sign transportation form)

Thank you! Gunther Eysenbach MD, MPH , www.medicine20congress.com