“Digital Health: How technology andsocial media is changing our practise”By Dr Kartik Modha
Dr Kartik Modha MRCGP MBBS (Hons) BSc (Hons)• Graduated from Guy’s, King’s and St Thomas’ School of Medicine in 2005(inter...
The Internet: Enough collateral connections to be self sustaining.
Context and Perspective.
GPs practice in isolation - this is our connection with the world wide web
GP burnout is not new…
We can feel isolated within a mammoth healthcare system
Social Media is a tool
To break down physical barriers to communication
We now live in a fast paced, digitally connected world
‘Social Media’ Options
A smartphone improves your onlineconnectivityFacebook(30million+ UK users)Twitter(10million+ UK users)Linkedin(10million+ ...
“Listen to many, speak to a few.”- William Shakespeare
• Professional GP network based in Facebook’s social media platform• Inspired by Steven Johnson You Tube video “Where good...
TGG Core Team (Anatomical right to left)Finalists for “Innovators of the Year” General Practice Awards 2012:Malcolm Davies...
More professional conversations =Increased clinical connectivity
Member Comments“We can discuss cases, present photos etc muchmore easily and without fear than we couldotherwise. Its even...
“Discussions about difficult scenarios are solvedquite easily with multiple brain input”-Dr PJMember Comments
“Its been really helpful in my ST3 year so far.Our VTS sessions are good as a safe place to askstupid questions, but they ...
Social Media Guidelines“The standards expected of doctors do not changebecause they are communicating through social media...
Social Media GuidelinesPrivacy: Social Media sites cannot guarantee confidentiality Patients, employers, colleagues may ...
Social Media GuidelinesBenefits: Engaging people in public health and policy discussions Establishing national and inter...
Social Media GuidelinesRisks: Doctor-Patient relationship blurred. Need to maintain aprofessional boundary. Maintain pat...
Social Media GuidelinesAnonymity / Declarations: If identifying yourself as a doctor you should use your realname but not...
That said… please use it!1865 ‘Red Flag ‘Act
3-minute socialmedia break!Share a post about this talk/conference andinclude #PulseLive #digitalhealthAll tweets to @DrKa...
Building your own website (or app)
my experience withmyHealthSpecialist.com
- Created by GPs for GPs and patients- Peer recommended private specialist network- Free for GPs and patients- Funded by r...
GPs & patients need better info”The OFT considers that there is a shortage of accessible,standardised and comparable infor...
Tips for getting started1. Have a clear idea of what the problem is2. Limit the scope for your minimally viable product (M...
10. Have a clear initial route to market11. Raise money (Budget for twice the time and cost!)12. Begin development. Keep y...
Great introduction to website usability. Need to also consider increasing mobileinternet use.
Questions / Discussion“Alone we can do so little;together we can do so much”- Helen Keller
Digital health: How technology and social media is changing our practise
Digital health: How technology and social media is changing our practise
Digital health: How technology and social media is changing our practise
Digital health: How technology and social media is changing our practise
Digital health: How technology and social media is changing our practise
Digital health: How technology and social media is changing our practise
Digital health: How technology and social media is changing our practise
Digital health: How technology and social media is changing our practise
Digital health: How technology and social media is changing our practise
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Digital health: How technology and social media is changing our practise

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Presentation given at Pulse Live 2013 in Birmingham by Dr Kartik Modha. Chairman and CEO of myHealthSpecialist.com, Founder and Chair of Tiko's GP Group.

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Digital health: How technology and social media is changing our practise

  1. 1. “Digital Health: How technology andsocial media is changing our practise”By Dr Kartik Modha
  2. 2. Dr Kartik Modha MRCGP MBBS (Hons) BSc (Hons)• Graduated from Guy’s, King’s and St Thomas’ School of Medicine in 2005(intercalated Physiology BSc)• Specialist rotations (FY1-ST2): King’s College Hospital London, MedwayMaritime Kent, Royal Free Hospital London.• ST3 at James Wigg Practice, Camden PCT, London. MRCGP + CCT in 2010.• NHS Sessional GP, Locum GP, OOH (triage/PCC/visiting), UCC and industrymedia.• Portfolio GP and ‘Digital Health Entrepreneur’• Founder and Chair of Tiko’s GP Group – 1700+ GP members• Chairman and CEO at myHealthSpecialist.com
  3. 3. The Internet: Enough collateral connections to be self sustaining.
  4. 4. Context and Perspective.
  5. 5. GPs practice in isolation - this is our connection with the world wide web
  6. 6. GP burnout is not new…
  7. 7. We can feel isolated within a mammoth healthcare system
  8. 8. Social Media is a tool
  9. 9. To break down physical barriers to communication
  10. 10. We now live in a fast paced, digitally connected world
  11. 11. ‘Social Media’ Options
  12. 12. A smartphone improves your onlineconnectivityFacebook(30million+ UK users)Twitter(10million+ UK users)Linkedin(10million+ UK users)
  13. 13. “Listen to many, speak to a few.”- William Shakespeare
  14. 14. • Professional GP network based in Facebook’s social media platform• Inspired by Steven Johnson You Tube video “Where good ideascome from” --> “chance favours the connected mind”• Started by me researching how doctors use online networks formyHealthSpecialist• Organic growth• Started in June 2011 with 20 GPs, now 1700+ GP members• Focus on sharing information and holding professional networkingevents• Aim to stimulate and support health innovation
  15. 15. TGG Core Team (Anatomical right to left)Finalists for “Innovators of the Year” General Practice Awards 2012:Malcolm Davies, Me, Tabassum Ahmed, Tom Nolan, Hamed Khan, Amit Vasistha
  16. 16. More professional conversations =Increased clinical connectivity
  17. 17. Member Comments“We can discuss cases, present photos etc muchmore easily and without fear than we couldotherwise. Its even easier than face to faceconvos- as you literally type at the start of aconsultation and get a reply at the end”-Dr HK
  18. 18. “Discussions about difficult scenarios are solvedquite easily with multiple brain input”-Dr PJMember Comments
  19. 19. “Its been really helpful in my ST3 year so far.Our VTS sessions are good as a safe place to askstupid questions, but they only happen everyother week. This is a faster and v usefuladdition/alternative.”-Dr NCMember Comments
  20. 20. Social Media Guidelines“The standards expected of doctors do not changebecause they are communicating through social mediarather than face to face or through other traditionalmedia. However, using social media creates newcircumstances in which the established principlesapply.”
  21. 21. Social Media GuidelinesPrivacy: Social Media sites cannot guarantee confidentiality Patients, employers, colleagues may be able to access yourpersonal information Photos may have location info embedded in them Once published online, a post may be impossible to remove
  22. 22. Social Media GuidelinesBenefits: Engaging people in public health and policy discussions Establishing national and international networks Facilitating patients’ access to information about health andservices
  23. 23. Social Media GuidelinesRisks: Doctor-Patient relationship blurred. Need to maintain aprofessional boundary. Maintain patient confidentiality at all times. “The sum ofpublished information online could be enough to identify apatient or someone close to them” Respect colleagues at all times. Defamation laws apply.
  24. 24. Social Media GuidelinesAnonymity / Declarations: If identifying yourself as a doctor you should use your realname but not something you must do. Posts by doctorsreflects on the whole profession. Anonymous posts can be traced back to their origin Declare any conflicts of interest or commercial interests
  25. 25. That said… please use it!1865 ‘Red Flag ‘Act
  26. 26. 3-minute socialmedia break!Share a post about this talk/conference andinclude #PulseLive #digitalhealthAll tweets to @DrKartikModha will get retweeted!
  27. 27. Building your own website (or app)
  28. 28. my experience withmyHealthSpecialist.com
  29. 29. - Created by GPs for GPs and patients- Peer recommended private specialist network- Free for GPs and patients- Funded by recommended specialist subscriptions- Allows GPs to share recommendations for specialists within apractice / group, borough and nationally- Allows patients to search for private specialists based on GPrecommendations- Aim to improve patient care and save GPs time inconsultations
  30. 30. GPs & patients need better info”The OFT considers that there is a shortage of accessible,standardised and comparable information provided to patients, GPsand PMI providers in relation to the quality of PH facilities and ofconsultants”“The OFT patient interviews and the OFT GP survey both indicatethat patients place a great amount of trust in their GPs opinions andrecommendations”Report on the market study and final decision to make a market investigationreference (April 2012)
  31. 31. Tips for getting started1. Have a clear idea of what the problem is2. Limit the scope for your minimally viable product (MVP)3. Perform a stakeholder analysis4. Test your business case with a survey5. Check for any legal obstacles6. Draw designs on paper first. Check with yourstakeholders that it meets their requirements.7. Produce a specification document.8. Get a quote from a reputable development company9. Understand the financial and time commitment/risk
  32. 32. 10. Have a clear initial route to market11. Raise money (Budget for twice the time and cost!)12. Begin development. Keep your scope limited.13. Rigorous testing (IE6 is a nightmare)14. Beta test with trusted people /places. Listen to theirfeedback and adjust where necessary.15. Launch to live using your organic online networks16. Learn about SEO. Backlinks + Video = Good17. Be patient and willing to learn and adjust as you goalong.18. Be supportive of each other.Tips for getting started
  33. 33. Great introduction to website usability. Need to also consider increasing mobileinternet use.
  34. 34. Questions / Discussion“Alone we can do so little;together we can do so much”- Helen Keller

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