Medicine 2.0 09 Opening Talk


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Opening talk of the 2009 Medicine 2.0 congress in Toronto (for future conferences sign up at

Published in: Health & Medicine, Education

Medicine 2.0 09 Opening Talk

  1. Gunther Eysenbach MD, MPH ,
  2. Gunther Eysenbach MD, MPH , Associate Professor  Department of Health Policy, Management and Evaluation, University of Toronto; Senior Scientist ,  Centre for Global eHealth Innovation, Division of Medical Decision Making and Health Care Research;  Toronto General Research Institute of the UHN, Toronto General Hospital, Canada Editor/Publisher Journal of Medical Internet Research (JMIR) Welcome from the Conference Organizer + Chair Gunther Eysenbach MD MPH Gunther Eysenbach MD MPH
  3. WTF is Medicine 2.0 / Health 2.0 ?
  4. Health care needs change Medicine 1.0: the mess it is today Medicine 2.0: What it could / should be
  5. Health care and medicine needs to change <ul><li>The status quo </li></ul><ul><li>Focus on curative medicine, not prevention </li></ul><ul><li>Intransparencies, hierarchies, proprietary systems </li></ul><ul><li>Information silos, inadequate patient access to information </li></ul><ul><li>Intermediaries, gatekeepers, “doctors know best” </li></ul><ul><li>Focus on modelling/storing medical information </li></ul><ul><li>The Medicine 2.0 “values” </li></ul><ul><li>Participation, Empowerment (Endusers, Patients) </li></ul><ul><li>Openess, sharing data, experiences, outcomes </li></ul><ul><li>Collaboration, Interoperability, patients as partners </li></ul><ul><li>Apomediation, wisdom of the crowds complementing experts </li></ul><ul><li>Social networking, modelling and storing relationships between people, facilitating peer-to-peer communication </li></ul>(Eysenbach, J Med Internet Res 2008)
  6. Social Networks <ul><li>enables and facilitates collaboration and collaborative filtering processes (selection of “relevant” information based on what peers are doing) </li></ul><ul><li>reputation and trust management </li></ul><ul><li>viral dissemination of information and applications, exciting tool for public health professionals </li></ul><ul><li>potentially powerful tool to engage users, in that it provides “social” incentives to enter, update, and manage personal information </li></ul>Gunther Eysenbach MD, MPH ,
  7. Tensions <ul><li>Closed </li></ul><ul><li>Private - protecting individual rights against discrimination, exploitation </li></ul><ul><li>Protecting individual intellectual property and ownership rights </li></ul><ul><li>Open </li></ul><ul><li>Public - protecting public health, community values </li></ul><ul><li>Fostering innovation collaboration, and progress, potentially threatening individual IPR </li></ul>
  8. Some questions <ul><li>What are the implications for health, health policy? </li></ul><ul><li>How do the &quot;generic&quot; Web 2.0 concepts and technologies translate into Health applications? </li></ul><ul><li>What are the specific requirements for health-related/medical social networking applications? </li></ul><ul><li>What are the research questions and issues? </li></ul><ul><li>What are the determinants of success or failure in developing and deploying these applications? </li></ul><ul><li>Is the “hype” supported by evidence? </li></ul><ul><li>What can we expect for the future? </li></ul>Gunther Eysenbach MD, MPH ,
  9. Participants <ul><li>180 registrants </li></ul><ul><li>Participants from 23 different countries </li></ul><ul><ul><li>Australia </li></ul></ul><ul><ul><li>Belgium </li></ul></ul><ul><ul><li>Brazil </li></ul></ul><ul><ul><li>Canada </li></ul></ul><ul><ul><li>China </li></ul></ul><ul><ul><li>Czech Republic </li></ul></ul><ul><ul><li>France </li></ul></ul><ul><ul><li>Germany </li></ul></ul><ul><ul><li>Greece </li></ul></ul><ul><ul><li>India </li></ul></ul><ul><ul><li>Ireland </li></ul></ul><ul><ul><li>Italy </li></ul></ul><ul><ul><li>Japan </li></ul></ul><ul><ul><li>Korea, Republic Of </li></ul></ul><ul><ul><li>Netherlands </li></ul></ul><ul><ul><li>New Zealand </li></ul></ul><ul><ul><li>Peru </li></ul></ul><ul><ul><li>Slovenia </li></ul></ul><ul><ul><li>Spain </li></ul></ul><ul><ul><li>Sweden </li></ul></ul><ul><ul><li>Switzerland </li></ul></ul><ul><ul><li>United Kingdom </li></ul></ul><ul><ul><li>United States </li></ul></ul>Gunther Eysenbach MD, MPH ,
  10. Walking the talk: Some experiments in open / collaborative peer-review Gunther Eysenbach MD, MPH ,
  11. Join the social network at Gunther Eysenbach MD, MPH ,
  21. Use tags “medicine20, medicine2009”
  24. Audience Response System in Closing Session
  25. Some suggestions and housekeeping notes <ul><li>Sign up for the Social Network ( </li></ul><ul><li>Blog , blog, blog, blog ! (Twitter: #med2 - NOT #med20) </li></ul><ul><li>Be interactive and speak from the floor (use mic’s)– there is plenty of time for discussions . Let’s crowdsource our collective wisdom! </li></ul><ul><li>Stick to allotted speaking time: 4 speakers in 90 min sessions: 15 min speaking time + 5 mins Q&A (3 speakers: 20 + 10 min Q&A) </li></ul><ul><li>Sessions are recorded – use floor mic’s in the auditorium (in CR2+CR3: Speakers please repeat the question) </li></ul><ul><li>Recordings will be available as podcast / on iTunes (with some delay) </li></ul><ul><li>Limit advertising in your talks – clearly distinguish marketing talk from facts and disclose financial interests </li></ul><ul><li>Fill in the blue evaluation form </li></ul><ul><li>Interested in organizing a future Medicine 2.0 congress? </li></ul><ul><li>Free Internet access : Choose the “guest” wireless network and enter your email address </li></ul><ul><li>Lunch = unconference </li></ul>Gunther Eysenbach MD, MPH ,
  26. Dinner Cruise - Thursday 6:30pm - 10:30pm Very few tickets left , available at registration desk ($120) Pick up at Delta Lobby at 6:30pm (sign transportation form)
  27. Thank you! Gunther Eysenbach MD, MPH ,