Culture Popped: Digital media in the cultural & museum sector

CulturePopped What paths are startups, hacking and pop culture showing us? Ewan McIntosh | w: NoTosh.com | e: ewan@notosh.com

http://www.ﬂickr.com/photos/fotogezi/3554584612/sizes/z/in/photostream/

“Institutions will try to preserve the problem to which they are the solution.” Clay Shirky

“It is difﬁcult to get a man to solve a problem when his salary depends upon his not understanding it.” Upton Sinclair

25m £ 6000 bikes

£25m 6000 bikes £4166 per bike

25m £

£25m 168,067 bikes

Ideas born out of expert research

Ideas born out of expert research but lack an understanding of the customer need.

Ideas born out of expert research but lack an understanding of the customer need. They require a design or customer-focus type person on the team.

Technology push ideas Ideas born out of expert research but lack an understanding of the customer need. They require a design or customer-focus type person on the team.

Ideas born out of the frustration of an individual with ﬁrst hand understanding of the ‘user pain’.

Ideas born out of the frustration of an individual with ﬁrst hand understanding of the ‘user pain’. but lack an understanding of the closeness of the competition and the technology skills to see their idea turn into action. They require a technology person on the team.

Market pull ideas Ideas born out of the frustration of an individual with ﬁrst hand understanding of the ‘user pain’. but lack an understanding of the closeness of the competition and the technology skills to see their idea turn into action. They require a technology person on the team.

Redeﬁning the market to own it [yellow tail] “Blue Ocean” thinking

Budget Wines Premium Wines Redeﬁning the market to own it [yellow tail] “Blue Ocean” thinking

Eliminate Raise Reduce Create

Eliminate Raise Wine buff jargon Price, compared to cheap, The wine’s age budget wines Mainstream media marketing Reduce Create Different grapes: oaky Easy drinking image (like ﬂavour only beer) Different wines: red, white, Easier choice: red, white, rosé rosé Heritage of vineyard Some fun

[yellow tail] Budget Wines Premium Wines Redeﬁning the market to own it [yellow tail] “Blue Ocean” thinking

Redeﬁning the market to own it [yellow tail] “Blue Ocean” thinking

Who’s the audience?

Who’s the audience? What do you do that ‘solves their pain’?

Who’s the audience? What do you do that ‘solves their pain’? What qualitative value do you provide?

Who’s the audience? What do you do that ‘solves their pain’? What qualitative value do you provide? What’s the quantitative value?

Who’s the audience? What do you do that ‘solves their pain’? What qualitative value do you provide? What’s the quantitative value? How does it generate revenue?

Who’s the audience? What do you do that ‘solves their pain’? What qualitative value do you provide? What’s the quantitative value? How does it generate revenue? What’s your plan to create more advantage over time?

Essential audience questions Who’s the audience? What do you do that ‘solves their pain’? What qualitative value do you provide? What’s the quantitative value? How does it generate revenue? What’s your plan to create more advantage over time?

[ Content warning ]

BIG stuff for people that does stuff

empower make for people to stuff themselves

N o Tosh Limited digital media | education

Secret Spaces Mobile, SMS, IM, Some Handheld Console Gaming , Private RSS Readers N o Tosh Limited digital media | education

Secret Spaces Mobile, SMS, IM, Some Handheld Console Gaming , Private RSS Readers Group Spaces Bebo, Facebook, Tagged, Networked Gaming, etc N o Tosh Limited digital media | education

Secret Spaces Mobile, SMS, IM, Some Handheld Console Gaming , Private RSS Readers Group Spaces Bebo, Facebook, Tagged, Networked Gaming, etc Publishing Spaces Livejournal, Blogger, Flickr, Photobucket, Game Shops etc N o Tosh Limited digital media | education

Secret Spaces Mobile, SMS, IM, Some Handheld Console Gaming , Private RSS Readers Group Spaces Bebo, Facebook, Tagged, Networked Gaming, etc Publishing Spaces Livejournal, Blogger, Flickr, Photobucket, Game Shops etc Performing Spaces Second Life, World of Warcraft, Home, etc N o Tosh Limited digital media | education

Secret Spaces Mobile, SMS, IM, Some Handheld Console Gaming , Private RSS Readers Group Spaces Bebo, Facebook, Tagged, Networked Gaming, etc Publishing Spaces Livejournal, Blogger, Flickr, Photobucket, Game Shops etc Performing Spaces Second Life, World of Warcraft, Home, etc Participation Spaces Marches, Meetings, Markets, Events etc N o Tosh Limited digital media | education

Secret Spaces Mobile, SMS, IM, Some Handheld Console Gaming , Private RSS Readers Group Spaces Bebo, Facebook, Tagged, Networked Gaming, etc Publishing Spaces Livejournal, Blogger, Flickr, Photobucket, Game Shops etc Performing Spaces Second Life, World of Warcraft, Home, etc Participation Spaces Marches, Meetings, Markets, Events etc Data Spaces o Tosh Sunshine Foundation, data.gov.uk, etc N Limited digital media | education

Secret Spaces Mobile, SMS, IM, Some Handheld Console Gaming , Private RSS Readers Group Spaces Bebo, Facebook, Tagged, Networked Gaming, etc Publishing Spaces Livejournal, Blogger, Flickr, Photobucket, Game Shops etc Performing Spaces Second Life, World of Warcraft, Home, etc Participation Spaces Marches, Meetings, Markets, Events etc Data Spaces o Tosh Sunshine Foundation, data.gov.uk, etc Watching Spaces Television, Gigs, Theatre, Public RSS Readers etc N Limited digital media | education

dependency design

social television

social gaming

The challenges ahead

How are you designing around your ‘customer’?

How are you designing around your ‘customer’? Don’t assume people know why you do what you do. What’s your pitch?

How are you designing around your ‘customer’? Don’t assume people know why you do what you do. What’s your pitch? Go where your audiences are.

How are you designing around your ‘customer’? Don’t assume people know why you do what you do. What’s your pitch? Go where your audiences are. Don’t guess where they are, what they want. Ask.

How are you designing around your ‘customer’? Don’t assume people know why you do what you do. What’s your pitch? Go where your audiences are. Don’t guess where they are, what they want. Ask. Work out who they are.

How are you designing around your ‘customer’? Don’t assume people know why you do what you do. What’s your pitch? Go where your audiences are. Don’t guess where they are, what they want. Ask. Work out who they are. Work out what value you bring them.

How are you designing around your ‘customer’? Don’t assume people know why you do what you do. What’s your pitch? Go where your audiences are. Don’t guess where they are, what they want. Ask. Work out who they are. Work out what value you bring them. Work out where you’re bringing them it.

How are you designing around your ‘customer’? Don’t assume people know why you do what you do. What’s your pitch? Go where your audiences are. Don’t guess where they are, what they want. Ask. Work out who they are. Work out what value you bring them. Work out where you’re bringing them it. Work out what you’re giving them to do.

How are you designing around your ‘customer’? Don’t assume people know why you do what you do. What’s your pitch? Go where your audiences are. Don’t guess where they are, what they want. Ask. Work out who they are. Work out what value you bring them. Work out where you’re bringing them it. Work out what you’re giving them to do. Make sure they know what you’re asking them to do.

How are you designing around your ‘customer’? Don’t assume people know why you do what you do. What’s your pitch? Go where your audiences are. Don’t guess where they are, what they want. Ask. Work out who they are. Work out what value you bring them. Work out where you’re bringing them it. Work out what you’re giving them to do. Make sure they know what you’re asking them to do. Eliminate. Raise. Reduce. Create.

How are you designing around your ‘customer’? Don’t assume people know why you do what you do. What’s your pitch? Go where your audiences are. Don’t guess where they are, what they want. Ask. Work out who they are. Work out what value you bring them. Work out where you’re bringing them it. Work out what you’re giving them to do. Make sure they know what you’re asking them to do. Eliminate. Raise. Reduce. Create. Don’t stop doing things.

How are you designing around your ‘customer’? Don’t assume people know why you do what you do. What’s your pitch? Go where your audiences are. Don’t guess where they are, what they want. Ask. Work out who they are. Work out what value you bring them. Work out where you’re bringing them it. Work out what you’re giving them to do. Make sure they know what you’re asking them to do. Eliminate. Raise. Reduce. Create. Don’t stop doing things. Don’t stop playing around.

Don’t think, try. John Hunter

http://edu.blogs.com	154
http://www.edu.blogs.com	4
http://web.archive.org	1

Culture Popped: Digital media in the cultural & museum sector

by Ewan McIntosh

Accessibility

Categories

Upload Details

Usage Rights

3 Embeds 159

Statistics

Culture Popped: Digital media in the cultural & museum sector Webinar Transcript