Welcome!
Twitter your comments and questions
         Small budget questions #cheapmm

       No budget questions #freemm
You have a small budget.
You have a small budget.
• Makes you a good steward of your money
• Makes you a good steward of your money
• A recession doesn’t matter
• Makes you a good steward of your money
• A recession doesn’t matter
• Your budget plan is very detailed
•   Makes you a good steward of your money
•   A recession doesn’t matter
•   Your budget plan is very detailed
•   Job se...
•   Makes you a good steward of your money
•   A recession doesn’t matter
•   Your budget plan is very detailed
•   Job se...
•   Makes you a good steward of your money
•   A recession doesn’t matter
•   Your budget plan is very detailed
•   Job se...
•   Makes you a good steward of your money
•   A recession doesn’t matter
•   Your budget plan is very detailed
•   Job se...
Anyone who lives within their
means suffers from a lack of
imagination. --Oscar Wilde
• Budget
• Budget
• Information
• Budget
• Information
• Media
•   Budget
•   Information
•   Media
•   Services
•   Budget
•   Information
•   Media
•   Services
•   Equipment
•   Budget
•   Information
•   Media
•   Services
•   Equipment
•   People
•   Budget
•   Information
•   Media
•   Services
•   Equipment
•   People
•   People’s media, services & equipment
what box?
My definition of out of the box is:

   Doing things differently, expressing creativity and
leading the way, even if your ...
“It's hard for corporations to understand
that creativity is not just about succeeding.
It's about experimenting and disco...
Brainstorming: free
Print materials: $150
Local ad: $400
Billboard: $3000
Marketing/media budget: $0
Creativity: Priceless
• Increase your creativity… and your teams’ creativity
• Increase your creativity… and your teams’ creativity
     Books, blogs, social media groups
• Increase your creativity… and your teams’ creativity
     Books, blogs, social media groups
     Meetings
• Increase your creativity… and your teams’ creativity
     Books, blogs, social media groups
     Meetings
     Idea jour...
• Increase your creativity… and your teams’ creativity
     Books, blogs, social media groups
     Meetings
     Idea jour...
• Increase your creativity… and your teams’ creativity
     Books, blogs, social media groups
     Meetings
     Idea jour...
• Increase your creativity… and your teams’ creativity
      Books, blogs, social media groups
      Meetings
      Idea j...
cheap stuff.
 free stuff.
Bringer cards
•photos cut in half
•no minimums
•$.05 each
Microsites & Branding
Microsites & Branding

mymiserablemarriage.com
Microsites & Branding

mymiserablemarriage.com

     badecono.me
Microsites & Branding

mymiserablemarriage.com

     badecono.me

     hugofwar.com
billboard
money giveaway




billboard
money giveaway




billboard
                      car window stickers
Bringer Events
Bringer Events
Bringer Events
Other cheap stuff:
Other cheap stuff:
Random acts of community kindness
Other cheap stuff:
Random acts of community kindness
      Media cards, info cards
Other cheap stuff:
Random acts of community kindness
      Media cards, info cards
             Website
Other cheap stuff:
Random acts of community kindness
      Media cards, info cards
             Website
   Church social n...
Social media & social networking
Social media & social networking
Social media & social networking
Social media & social networking
Blogs
Buzz marketing & word of mouth
Buzz marketing & word of mouth




14%              trust advertising
Buzz marketing & word of mouth




78%                  trust peers
Other free stuff:
Other free stuff:
Free media sites
Other free stuff:
     Free media sites
Piggyback on current media
Other free stuff:
     Free media sites
Piggyback on current media
    Share with others
Track your marketing.
Know what’s working.
Just because it worked in the past,
  doesn’t mean it’s still working
In-house or outsource?
In-house or outsource?
Resource before you outsource
In-house or outsource?
 Resource before you outsource
Get in touch with your inner analyst
Buy equipment if it makes sense
Utilize every free thing you
 can get your hands on!
Don’t reinvent the wheel
Don’t put all your eggs in one basket
Do microsites… and keep them
Put your website on print materials
Think long-term exposure
Use ALL of your budget
Network with other churches
Thank you!
Twitter your comments and questions
         Small budget questions #cheapmm

       No budget questions #freemm
marketing & media: small budget
marketing & media: small budget
marketing & media: small budget
marketing & media: small budget
marketing & media: small budget
marketing & media: small budget
marketing & media: small budget
marketing & media: small budget
marketing & media: small budget
marketing & media: small budget
marketing & media: small budget
marketing & media: small budget
marketing & media: small budget
marketing & media: small budget
marketing & media: small budget
marketing & media: small budget
marketing & media: small budget
marketing & media: small budget
marketing & media: small budget
marketing & media: small budget
marketing & media: small budget
marketing & media: small budget
marketing & media: small budget
marketing & media: small budget
marketing & media: small budget
marketing & media: small budget
marketing & media: small budget
marketing & media: small budget
marketing & media: small budget
marketing & media: small budget
marketing & media: small budget
marketing & media: small budget
marketing & media: small budget
marketing & media: small budget
marketing & media: small budget
marketing & media: small budget
marketing & media: small budget
marketing & media: small budget
marketing & media: small budget
marketing & media: small budget
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marketing & media: small budget

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This is the exact screen presentation from "Marketing and Media on a Small Budget" without the details.

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marketing & media: small budget

  1. 1. Welcome! Twitter your comments and questions Small budget questions #cheapmm No budget questions #freemm
  2. 2. You have a small budget.
  3. 3. You have a small budget.
  4. 4. • Makes you a good steward of your money
  5. 5. • Makes you a good steward of your money • A recession doesn’t matter
  6. 6. • Makes you a good steward of your money • A recession doesn’t matter • Your budget plan is very detailed
  7. 7. • Makes you a good steward of your money • A recession doesn’t matter • Your budget plan is very detailed • Job security
  8. 8. • Makes you a good steward of your money • A recession doesn’t matter • Your budget plan is very detailed • Job security • You spend more time prioritizing your expenditures
  9. 9. • Makes you a good steward of your money • A recession doesn’t matter • Your budget plan is very detailed • Job security • You spend more time prioritizing your expenditures • When you get a larger budget, you’ll spend it wisely
  10. 10. • Makes you a good steward of your money • A recession doesn’t matter • Your budget plan is very detailed • Job security • You spend more time prioritizing your expenditures • When you get a larger budget, you’ll spend it wisely • Forces creativity
  11. 11. Anyone who lives within their means suffers from a lack of imagination. --Oscar Wilde
  12. 12. • Budget
  13. 13. • Budget • Information
  14. 14. • Budget • Information • Media
  15. 15. • Budget • Information • Media • Services
  16. 16. • Budget • Information • Media • Services • Equipment
  17. 17. • Budget • Information • Media • Services • Equipment • People
  18. 18. • Budget • Information • Media • Services • Equipment • People • People’s media, services & equipment
  19. 19. what box?
  20. 20. My definition of out of the box is: Doing things differently, expressing creativity and leading the way, even if your path is that of the unknown.
  21. 21. “It's hard for corporations to understand that creativity is not just about succeeding. It's about experimenting and discovering.” – Gordon MacKenzie Author of Orbiting the Giant Hairball
  22. 22. Brainstorming: free
  23. 23. Print materials: $150
  24. 24. Local ad: $400
  25. 25. Billboard: $3000
  26. 26. Marketing/media budget: $0
  27. 27. Creativity: Priceless
  28. 28. • Increase your creativity… and your teams’ creativity
  29. 29. • Increase your creativity… and your teams’ creativity Books, blogs, social media groups
  30. 30. • Increase your creativity… and your teams’ creativity Books, blogs, social media groups Meetings
  31. 31. • Increase your creativity… and your teams’ creativity Books, blogs, social media groups Meetings Idea journaling
  32. 32. • Increase your creativity… and your teams’ creativity Books, blogs, social media groups Meetings Idea journaling • Cultural relevancy
  33. 33. • Increase your creativity… and your teams’ creativity Books, blogs, social media groups Meetings Idea journaling • Cultural relevancy • Playtime
  34. 34. • Increase your creativity… and your teams’ creativity Books, blogs, social media groups Meetings Idea journaling • Cultural relevancy • Playtime • All ideas are good
  35. 35. cheap stuff. free stuff.
  36. 36. Bringer cards •photos cut in half •no minimums •$.05 each
  37. 37. Microsites & Branding
  38. 38. Microsites & Branding mymiserablemarriage.com
  39. 39. Microsites & Branding mymiserablemarriage.com badecono.me
  40. 40. Microsites & Branding mymiserablemarriage.com badecono.me hugofwar.com
  41. 41. billboard
  42. 42. money giveaway billboard
  43. 43. money giveaway billboard car window stickers
  44. 44. Bringer Events
  45. 45. Bringer Events
  46. 46. Bringer Events
  47. 47. Other cheap stuff:
  48. 48. Other cheap stuff: Random acts of community kindness
  49. 49. Other cheap stuff: Random acts of community kindness Media cards, info cards
  50. 50. Other cheap stuff: Random acts of community kindness Media cards, info cards Website
  51. 51. Other cheap stuff: Random acts of community kindness Media cards, info cards Website Church social networking site
  52. 52. Social media & social networking
  53. 53. Social media & social networking
  54. 54. Social media & social networking
  55. 55. Social media & social networking
  56. 56. Blogs
  57. 57. Buzz marketing & word of mouth
  58. 58. Buzz marketing & word of mouth 14% trust advertising
  59. 59. Buzz marketing & word of mouth 78% trust peers
  60. 60. Other free stuff:
  61. 61. Other free stuff: Free media sites
  62. 62. Other free stuff: Free media sites Piggyback on current media
  63. 63. Other free stuff: Free media sites Piggyback on current media Share with others
  64. 64. Track your marketing. Know what’s working.
  65. 65. Just because it worked in the past, doesn’t mean it’s still working
  66. 66. In-house or outsource?
  67. 67. In-house or outsource? Resource before you outsource
  68. 68. In-house or outsource? Resource before you outsource Get in touch with your inner analyst
  69. 69. Buy equipment if it makes sense
  70. 70. Utilize every free thing you can get your hands on!
  71. 71. Don’t reinvent the wheel
  72. 72. Don’t put all your eggs in one basket
  73. 73. Do microsites… and keep them
  74. 74. Put your website on print materials
  75. 75. Think long-term exposure
  76. 76. Use ALL of your budget
  77. 77. Network with other churches
  78. 78. Thank you! Twitter your comments and questions Small budget questions #cheapmm No budget questions #freemm

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