The document outlines 8 provocations about the future of marketing and social brands: 1. Social equity will drive brand value as brands focus on inspiring favorable conversations. 2. Communities will have more value than platforms as people's choices are driven by social benefits not technology. 3. All marketing must add value through meaningful engagements instead of interruptions. 4. Mobile devices are already the most important technology and strategies must focus on mobile. 5. Brands will use recurring themes or "leitmotifs" instead of singular big ideas to tell their story over time. 6. Brands will practice active listening on social media to gain insights instead of just tracking mentions. 7. Experiences