Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media in Indonesia - March 2011 Data Snapshot

7,515 views

Published on

An overview of social media in Indonesia in March 2011

Published in: Business

Social Media in Indonesia - March 2011 Data Snapshot

  1. 1. Indonesian
popula2on
in
2010: 
238,000,000
 Source:
Indonesian
Na0onal
Census
2010,
as
quoted
on
Wikipedia

  2. 2. 34,000,000
Indonesian
internet
users 
 (not
including
mobile
internet) 
 Source:
Slideshare.net/donnybu
(Nov
2010) 

  3. 3. ( ) Indonesia
only
has 
 14%
 internet
penetra2on
 Source:
Slideshare.net/donnybu
(Nov
2010)
compared
with
Wikipedia
data

  4. 4. 64%
 of
Indonesians
accessed
the
web
via
internet
cafés
in
2010 Source:
wiki.smu.edu.sg/digitalmediaasia

  5. 5. 21%
of
Indonesian
web
users
visit
 twiDer.com
every
month Source:
wiki.smu.edu.sg/digitalmediaasia

  6. 6. Indonesians
on



twiDer: 
4,883,288
 Source:
Saling
Silang,
January
2011
  7. 7. (that’s
more
than
the
total

 popula2on
of
Ireland)
 Source:
Wikipedia
  8. 8. 53%
 of
all
tweets
origina2ng
in
Indonesia
are
retweets
 Source:
Saling
Silang,
January
2011
  9. 9. Indonesia
has
the
 2nd
 largest
Facebook 
user
base
in
the
world
 Source:
Facebook,
March
2011
  10. 10. Indonesians
on


Facebook: 
35,187,180
 Source:
Facebook,
March
2011
  11. 11. (that’s
more
than
the
 
popula2on
of
Canada) 
 Source:
Wikipedia
  12. 12. thanks
to
mobile
access,
it’s
also
104%
of
the
total
internet
popula2on
 Source:
Facebook,
March
2011
  13. 13. The
number
of
people
using
 Facebook
in
Indonesia
30%
increased
by
approximately
in
the
past
6
months 
 Source:
Facebook
via
SocialBakers,
March
2011
  14. 14. On
average,
Indonesian 
 23
 users
visit
Facebook
 2mes
every
month
 Source:
Facebook
via
nickburcher.com,
October
2010
  15. 15. …and
they
spend
an
average
of 
5½
hours 
on
the
site
in
any
given
month
 Source:
Facebook
via
nickburcher.com,
October
2010
  16. 16. ( 59%
 of
Facebook
users
in Indonesia
are
male
 
 ) Source:
Facebook,
March
2011
  17. 17. 5,000,000
men
aged
13
to
21
in
Indonesia
check
Facebook
every
single
day
 Source:
Facebook,
February
2011
  18. 18. Audience
 Size
 %
of
Total
 Total
Facebook
 35,174,940
 ~
Men
on
Facebook
 20,834,680
 59%
Men
aged
13‐17
 5,051,420
 14%
 40%
of 
Indonesians 
Men
aged
18‐21
 5,783,360
 16%
 on
Facebook 
are
menMen
aged
22‐25
 3,685,520
 10%
 
aged
13‐25
Men
aged
26‐30
 2,817,480
 8%
 Men
aged
31+
 3,139,300
 9%
 Source:
Facebook
ad
dashboard
(February
2011)
  19. 19. Top
brand
pages
on
Facebook
in
Indonesia
#
 Brand
Page
 Likes
 Growth
01
 Chocolatos
 1,551,240
 3.53%
02
 Yamaha
Motor
Indonesia
 1,062,726
 1.72%
03
 BlackBerry®
Indonesia
 869,661
 2.83%
04
 Nike
Football
Indonesia
 314,426
 1.84%
05
 AirAsiaIndonesia
 256,523
 1.44%
06
 Gila
Motor
 190,828
 1.67%
07
 Garuda
Indonesia
 113,645
 6.29%
08
 Sony
Ericsson
Indonesia
 109,681
 19.99%
09
 Nokia
Indonesia
 96,463
 6.36%
10
 Billabong
Indonesia
 78,970
 9.02%
 Source:
Facebook
via
SocialBakers,
March
2011
  20. 20. mobile
 only:
 12%more
than
70%
 computer
 of
Indonesian

 only:
29%Facebook
users

access
through
their
cellphone computer
and
 mobile:
59% Source:
Facebook
(February
2011)
  21. 21. Indonesians
are
also 
 Asia’s
biggest
users
of

loca2on‐based
check‐in 
services
like
Foursquare 
 Source:
asiacorrespondent.com
(February
2011) 

  22. 22. penetra2on
of
mobile
phones
in
Indonesia:90%
 Source:
Slideshare.net/donnybu
(November
2010) 

  23. 23. 91%
of
Indonesian
mobile

phone
contracts
are
prepaid Source:
Slideshare.net/donnybu
(November
2010) 

  24. 24. 80%
 of
handsets
sold
in
Indonesia
in
2010
were
internet
enabled Source:
Slideshare.net/donnybu
(November
2010) 

  25. 25. 30,000,000
mobile
internet
users
in
Indonesia
 Source:
Slideshare.net/donnybu
(November
2010) 

  26. 26. 82%
of
mobile
web
users
are
male
 Source:
Slideshare.net/donnybu
(November
2010) 

  27. 27. BlackBerry
users
in
Indonesia: 
1,000,000
 Source:
Slideshare.net/donnybu
(November
2010) 

  28. 28. BlackBerry
use
grew
by
 500%
in
12
months
to
June
2010
 Source:
Slideshare.net/donnybu
(November
2010) 

  29. 29. but
Nokia
retained
 51%
 share
of
the
Indonesian
smartphone
market
in
2010
 Source:
Slideshare.net/donnybu
(November
2010) 

  30. 30. 1
billion
 ad
impressions
are
served
to
Indonesian
cellphones
every
month
 Source:
Buzzcity
(February
2011) 

  31. 31. ( ) that’s
roughly
 370
 every
second
 Source:.Buzzcity
(February
2011) 

  32. 32. 94%
 of
Indonesians
have
downloaded
games
of
some
kind
to
their
cellphone Source:.buzzcity
(July
2010) 

  33. 33. 37%
 of
Indonesians
play
games
on
their
cellphone
every
single
day Source:.buzzcity
(July
2010) 

  34. 34. number
of
blogs
in
Indonesia: 
4,131,861
 Source:
Saling
Silang,
January
2011
  35. 35. on
average,
about 
 1
in
3
 Indonesian
blogs
is
 
updated
at
least
monthly
 Source:
Saling
Silang,
January
2011
  36. 36. Simon
Kemp
Engagement
Planner,
BBH
Asia‐Pacific
 simon.kemp@bbh‐asiapac.com.sg
 @eskimon


×