Social Media in Indonesia - March 2011 Data Snapshot

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An overview of social media in Indonesia in March 2011

Published in: Business

Social Media in Indonesia - March 2011 Data Snapshot

  1. 1. Indonesian
popula2on
in
2010: 
238,000,000
 Source:
Indonesian
Na0onal
Census
2010,
as
quoted
on
Wikipedia

  2. 2. 34,000,000
Indonesian
internet
users 
 (not
including
mobile
internet) 
 Source:
Slideshare.net/donnybu
(Nov
2010) 

  3. 3. ( ) Indonesia
only
has 
 14%
 internet
penetra2on
 Source:
Slideshare.net/donnybu
(Nov
2010)
compared
with
Wikipedia
data

  4. 4. 64%
 of
Indonesians
accessed
the
web
via
internet
cafés
in
2010 Source:
wiki.smu.edu.sg/digitalmediaasia

  5. 5. 21%
of
Indonesian
web
users
visit
 twiDer.com
every
month Source:
wiki.smu.edu.sg/digitalmediaasia

  6. 6. Indonesians
on



twiDer: 
4,883,288
 Source:
Saling
Silang,
January
2011
  7. 7. (that’s
more
than
the
total

 popula2on
of
Ireland)
 Source:
Wikipedia
  8. 8. 53%
 of
all
tweets
origina2ng
in
Indonesia
are
retweets
 Source:
Saling
Silang,
January
2011
  9. 9. Indonesia
has
the
 2nd
 largest
Facebook 
user
base
in
the
world
 Source:
Facebook,
March
2011
  10. 10. Indonesians
on


Facebook: 
35,187,180
 Source:
Facebook,
March
2011
  11. 11. (that’s
more
than
the
 
popula2on
of
Canada) 
 Source:
Wikipedia
  12. 12. thanks
to
mobile
access,
it’s
also
104%
of
the
total
internet
popula2on
 Source:
Facebook,
March
2011
  13. 13. The
number
of
people
using
 Facebook
in
Indonesia
30%
increased
by
approximately
in
the
past
6
months 
 Source:
Facebook
via
SocialBakers,
March
2011
  14. 14. On
average,
Indonesian 
 23
 users
visit
Facebook
 2mes
every
month
 Source:
Facebook
via
nickburcher.com,
October
2010
  15. 15. …and
they
spend
an
average
of 
5½
hours 
on
the
site
in
any
given
month
 Source:
Facebook
via
nickburcher.com,
October
2010
  16. 16. ( 59%
 of
Facebook
users
in Indonesia
are
male
 
 ) Source:
Facebook,
March
2011
  17. 17. 5,000,000
men
aged
13
to
21
in
Indonesia
check
Facebook
every
single
day
 Source:
Facebook,
February
2011
  18. 18. Audience
 Size
 %
of
Total
 Total
Facebook
 35,174,940
 ~
Men
on
Facebook
 20,834,680
 59%
Men
aged
13‐17
 5,051,420
 14%
 40%
of 
Indonesians 
Men
aged
18‐21
 5,783,360
 16%
 on
Facebook 
are
menMen
aged
22‐25
 3,685,520
 10%
 
aged
13‐25
Men
aged
26‐30
 2,817,480
 8%
 Men
aged
31+
 3,139,300
 9%
 Source:
Facebook
ad
dashboard
(February
2011)
  19. 19. Top
brand
pages
on
Facebook
in
Indonesia
#
 Brand
Page
 Likes
 Growth
01
 Chocolatos
 1,551,240
 3.53%
02
 Yamaha
Motor
Indonesia
 1,062,726
 1.72%
03
 BlackBerry®
Indonesia
 869,661
 2.83%
04
 Nike
Football
Indonesia
 314,426
 1.84%
05
 AirAsiaIndonesia
 256,523
 1.44%
06
 Gila
Motor
 190,828
 1.67%
07
 Garuda
Indonesia
 113,645
 6.29%
08
 Sony
Ericsson
Indonesia
 109,681
 19.99%
09
 Nokia
Indonesia
 96,463
 6.36%
10
 Billabong
Indonesia
 78,970
 9.02%
 Source:
Facebook
via
SocialBakers,
March
2011
  20. 20. mobile
 only:
 12%more
than
70%
 computer
 of
Indonesian

 only:
29%Facebook
users

access
through
their
cellphone computer
and
 mobile:
59% Source:
Facebook
(February
2011)
  21. 21. Indonesians
are
also 
 Asia’s
biggest
users
of

loca2on‐based
check‐in 
services
like
Foursquare 
 Source:
asiacorrespondent.com
(February
2011) 

  22. 22. penetra2on
of
mobile
phones
in
Indonesia:90%
 Source:
Slideshare.net/donnybu
(November
2010) 

  23. 23. 91%
of
Indonesian
mobile

phone
contracts
are
prepaid Source:
Slideshare.net/donnybu
(November
2010) 

  24. 24. 80%
 of
handsets
sold
in
Indonesia
in
2010
were
internet
enabled Source:
Slideshare.net/donnybu
(November
2010) 

  25. 25. 30,000,000
mobile
internet
users
in
Indonesia
 Source:
Slideshare.net/donnybu
(November
2010) 

  26. 26. 82%
of
mobile
web
users
are
male
 Source:
Slideshare.net/donnybu
(November
2010) 

  27. 27. BlackBerry
users
in
Indonesia: 
1,000,000
 Source:
Slideshare.net/donnybu
(November
2010) 

  28. 28. BlackBerry
use
grew
by
 500%
in
12
months
to
June
2010
 Source:
Slideshare.net/donnybu
(November
2010) 

  29. 29. but
Nokia
retained
 51%
 share
of
the
Indonesian
smartphone
market
in
2010
 Source:
Slideshare.net/donnybu
(November
2010) 

  30. 30. 1
billion
 ad
impressions
are
served
to
Indonesian
cellphones
every
month
 Source:
Buzzcity
(February
2011) 

  31. 31. ( ) that’s
roughly
 370
 every
second
 Source:.Buzzcity
(February
2011) 

  32. 32. 94%
 of
Indonesians
have
downloaded
games
of
some
kind
to
their
cellphone Source:.buzzcity
(July
2010) 

  33. 33. 37%
 of
Indonesians
play
games
on
their
cellphone
every
single
day Source:.buzzcity
(July
2010) 

  34. 34. number
of
blogs
in
Indonesia: 
4,131,861
 Source:
Saling
Silang,
January
2011
  35. 35. on
average,
about 
 1
in
3
 Indonesian
blogs
is
 
updated
at
least
monthly
 Source:
Saling
Silang,
January
2011
  36. 36. Simon
Kemp
Engagement
Planner,
BBH
Asia‐Pacific
 simon.kemp@bbh‐asiapac.com.sg
 @eskimon


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