Digital, Mobile, and Social Media in China (April 2011)

DIGITAL, MOBILE, AND   SOCIAL MEDIA IN CHINA  BBH ASIA‐PACIFIC  DATA SNAPSHOT SERIES  APRIL 2011 

Source: China Internet Watch 

( ) that’s roughly  34%  penetraIon  Source: China Internet Watch 

Source: China Internet Watch 

58% of Chinese internet users  are under 30 years old Source: China Internet Watch 

56% of Chinese internet  users are male Source: China Internet Watch 

27%  of Chinese internet users live in rural areas Source: China Internet Network Informa6on Center  

88%  of Chinese internet users access the web from home Source: China Internet Watch 

broadband penetraIon  amongst internet users:   98%  Source: China Internet Watch 

Chinese web users spend an average of   150  minutes online   every single day   Source: China Internet Watch 

Chinese people aged 18‐27 spend almost  5 hours every day on email and the web  Source:  Bergström Trends  

58%  vs. 17%  of Chinese neIzens   of Chinese neIzens   spend 3 hours each day spend 3 hours each day  on the internet    watching TV  Source: Millward Brown Dynamic Logic  

87%  of Chinese internet users use the internet and watch television at the same Ime Source: Millward Brown Dynamic Logic  

Chinese neIzens spend roughly  4 hours a week streaming music or videos   Source:  McKinsey  

$ Source: Taobao 

66% of Chinese internet users access via mobile phones Source: China Internet Watch 

879,000,000 mobile phone subscribers in China  Source: DigiTimes, Feb 2011 

average number of SMSes sent in China every day in February 2011:  2.7 billion  Source: DigiTimes, Feb 2011 

In China, people can  use mobile phones to:   buy Starbucks coﬀee buy subway Ickets¥€$  do their banking do their shopping88 buy lo`ery Ickets Source: enovate; Youth Research Partners  

70%  of Chinese people say  they “can’t live without”  their mobile phones Source: Synovate 

303,000,000 mobile internet users in China  Source: China Internet Watch 

Source: Wikipedia 

2 in 3 mobile web users in China   use instant messenger apps  Source: China Internet Watch 

40%  of Chinese neIzens   are ‘content creators’ (that’s almost twice the rate seen in the USA) Source: Forrester  

number of social media users in China:  235,000,000  Source: China Internet Network Informa6on Center  

( ) Source:  eMarketer  

92%  of Chinese neIzens visit social media sites at least three Imes per week Source: Shanghai Business Review, Feb 2011 

34%  of Chinese social media  users log in every single day  Source: AppLeap 

half of Chinese social media   users are in their 20s   Source: China Internet Network Informa6on Center  

27% of Chinese social media users   have created a proﬁle on   5 or more social media sites  Source: Shanghai Business Review, Feb 2011 

number of registered users on QQ   (China’s most popular instant messenger service):  636,000,000  Source: Tencent, via Wikipedia, Mar 2011 

( ) that’s roughly as many users   as the worldwide audience of  Source: compared to press release from Facebook  

number of registered Qzone proﬁles:  481,000,000 (anecdotally, many users have more than one Qzone proﬁle)   Source: Resonance China 

other large social networks in China:   51.com: 178 million   renren: 170 million  Sina Weibo: 100 million  Source: (1) China Internet Watch; (2) Resonance China; (3) Sina Wiebo press release 

87%  of Chinese social media users have ‘friended’ or follow brands  Source: eMarketer, Apr 2010 

77% of Chinese internet users believe  a social media presence makes  a brand more a`racIve Source: Millward Brown Dynamic Logic  

number of bloggers in China: 295 million  Source: China Internet Network Informa6on Center  

people in China using BBSs:  98,000,000  (BBSs are online Bulle6n Board Systems)   Source: China Internet Network Informa6on Center  

81%  of Chinese youth check  online comments before making a purchase decision Source: slideshare.net/Jarrahbear  

number of online gamers in China:  304,000,000  Source: China Internet Network Informa6on Center  

Source: Wikipedia 

$ Source: slideshare.net/dellsocialmedia 

Simon Kemp (@eskimon) Engagement Planner, BBH Asia‐Paciﬁc  simon.kemp@bbh‐asiapac.com.sg  +65 6500 3071 

http://slidejump.jp	1450
http://bbh-labs.com	1341
http://wl.blog.br	501
http://laurentlaforge.typepad.fr	371
http://wearesocial.net	317
http://thoughts.vivianpein.de	315
http://eskimon.wordpress.com	252
http://www.penn-olson.com	226
http://geniusrecruiter.com	142
http://baranskyi.com	135
http://www.thescrapbook.info	93
http://www.thepushshove.com	87
http://www.threebillion.com	80
http://www.planet360media.com	79
http://nakedtokyo.typepad.com	76
http://thebroadcaster.tumblr.com	75
http://www.creationline.nl	66
http://www.flamingoshanghai.com	61
http://nekid.fr	59
http://paper.li	52
http://guillaumeplanet.typepad.com	48
http://renaissancechambara.jp	41
http://rubypseudochatchat.blogspot.com	38
http://daniellammon.posterous.com	36
http://www.techinasia.com	31
http://flytip.com	27
http://en.techorange.com	21
http://framtidsreklam.collected.info	20
http://www.flytip.com	17
url_unknown	16
http://www.vueroyale.nl	15
http://word-last-news.blogspot.com	15
http://remediations.blogspot.com	14
http://orblog.pl	12
http://blog.medialabla.com	12
http://mikearauz.tumblr.com	10
http://www.skyrocketman.com	7
http://philiptiongson.typepad.com	7
http://translate.googleusercontent.com	7
http://www.slideshare.net	6
http://www.laurentlaforge.typepad.fr	6
http://digitalapprentices.collected.info	6
http://www.mikearauz.com	6
http://wearesocial.com.au	5
http://nkittner.tumblr.com	5
http://www.litmanlive.me	5
http://hugh-thomas.tumblr.com	4
http://www.themansaid.com	3
http://kpcompass.com	3
http://icmee2011.blogspot.com	3
http://feeds.feedburner.com	3

Digital, Mobile, and Social Media in China (April 2011)

by Simon Kemp on Apr 07, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

77 Embeds 6,271

Statistics

Digital, Mobile, and Social Media in China (April 2011) — Presentation Transcript