• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Digital, Mobile, and Social Media in China (April 2011)
 

Digital, Mobile, and Social Media in China (April 2011)

on

  • 30,633 views

The Digital, Mobile, and Social Media Landscape in China - BBH Asia-Pacific's April 2011 Data Snapshot

The Digital, Mobile, and Social Media Landscape in China - BBH Asia-Pacific's April 2011 Data Snapshot

Statistics

Views

Total Views
30,633
Views on SlideShare
20,607
Embed Views
10,026

Actions

Likes
80
Downloads
1,268
Comments
6

93 Embeds 10,026

http://bbh-labs.com 2068
http://slidejump.jp 1461
http://geniusrecruiter.com 1359
http://laurentlaforge.typepad.fr 1228
http://wl.blog.br 513
http://eskimon.wordpress.com 480
http://thebroadcaster.tumblr.com 346
http://thoughts.vivianpein.de 320
http://wearesocial.net 317
http://www.planet360media.com 233
http://www.penn-olson.com 226
http://baranskyi.com 135
http://www.thescrapbook.info 99
http://www.thepushshove.com 96
http://www.techinasia.com 92
http://nakedtokyo.typepad.com 90
http://www.threebillion.com 85
http://www.flamingoshanghai.com 79
http://nekid.fr 76
http://www.creationline.nl 66
http://guillaumeplanet.typepad.com 59
http://paper.li 52
http://renaissancechambara.jp 46
http://rubypseudochatchat.blogspot.com 41
http://daniellammon.posterous.com 37
http://flytip.com 30
http://en.techorange.com 23
http://framtidsreklam.collected.info 23
http://www.flytip.com 22
http://www.vueroyale.nl 18
http://word-last-news.blogspot.com 17
http://orblog.pl 17
http://planet360media.com 17
url_unknown 16
http://philiptiongson.typepad.com 16
http://www.laurentlaforge.typepad.fr 16
http://remediations.blogspot.com 14
http://blog.medialabla.com 13
http://translate.googleusercontent.com 12
http://retailomania.blogspot.com 11
http://meltwaternews.com 11
http://mikearauz.tumblr.com 11
http://www.skyrocketman.com 9
http://remediations.blogspot.pt 8
http://digitalapprentices.collected.info 6
http://www.mikearauz.com 6
http://www.slideshare.net 6
http://wearesocial.com.au 5
http://www.litmanlive.me 5
http://webcache.googleusercontent.com 5
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

16 of 6 previous next Post a comment

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • @Huanlun I guessed as much, but that's a shame - I think that's superb functionality!
    @Sarah ...and it doesn't show any signs of slowing either!
    Are you sure you want to
    Your message goes here
    Processing…
  • china is the place to be for fast digital progress
    Are you sure you want to
    Your message goes here
    Processing…
  • it's true that you can use mobile phone to buy Starbucks coffee but almost 0 people has done that...sometimes number doesn't reflect the reality...
    Are you sure you want to
    Your message goes here
    Processing…
  • Mind buggling data ...
    Are you sure you want to
    Your message goes here
    Processing…
  • I'm a Chinese and I think the data is mostly true.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Digital, Mobile, and Social Media in China (April 2011) Digital, Mobile, and Social Media in China (April 2011) Presentation Transcript

    • DIGITAL,
MOBILE,
AND
 
SOCIAL
MEDIA
IN
CHINA
 BBH
ASIA‐PACIFIC
 DATA
SNAPSHOT
SERIES
 APRIL
2011

    • Source:
China
Internet
Watch

    • ( ) that’s
roughly
 34%
 penetraIon
 Source:
China
Internet
Watch

    • Source:
China
Internet
Watch

    • 58%
of
Chinese
internet
users
 are
under
30
years
old Source:
China
Internet
Watch

    • 56%
of
Chinese
internet
 users
are
male Source:
China
Internet
Watch

    • 27%
 of
Chinese
internet
users
live
in
rural
areas Source:
China
Internet
Network
Informa6on
Center 

    • 88%
 of
Chinese
internet
users
access
the
web
from
home Source:
China
Internet
Watch

    • broadband
penetraIon 
amongst
internet
users: 
 98%
 Source:
China
Internet
Watch

    • Chinese
web
users
spend
an
average
of 
 150
 minutes
online 
 every
single
day 
 Source:
China
Internet
Watch

    • Chinese
people
aged
18‐27
spend
almost 
5
hours
every
day
on
email
and
the
web
 Source:

Bergström
Trends 

    • 58%
 vs. 17%
 of
Chinese
neIzens

 of
Chinese
neIzens
 
spend
3
hours
each
day spend
3
hours
each
day 
on
the
internet 
 
watching
TV
 Source:
Millward
Brown
Dynamic
Logic 

    • 87%
 of
Chinese
internet
users
use
the
internet
and
watch
television
at
the
same
Ime Source:
Millward
Brown
Dynamic
Logic 

    • Chinese
neIzens
spend
roughly
 4
hours
a
week
streaming
music
or
videos 
 Source:

McKinsey 

    • $ Source:
Taobao

    • 66%
of
Chinese
internet
users
access
via
mobile
phones Source:
China
Internet
Watch

    • 879,000,000
mobile
phone
subscribers
in
China
 Source:
DigiTimes,
Feb
2011

    • average
number
of
SMSes
sent
in
China
every
day
in
February
2011: 
2.7
billion
 Source:
DigiTimes,
Feb
2011

    • In
China,
people
can
 use
mobile
phones
to: 
 buy
Starbucks
coffee buy
subway
Ickets¥€$
 do
their
banking do
their
shopping88 buy
lo`ery
Ickets Source:
enovate;
Youth
Research
Partners 

    • 70%
 of
Chinese
people
say

they
“can’t
live
without”
 their
mobile
phones Source:
Synovate

    • 303,000,000
mobile
internet
users
in
China
 Source:
China
Internet
Watch

    • Source:
Wikipedia

    • 2
in
3
mobile
web
users
in
China
 
use
instant
messenger
apps
 Source:
China
Internet
Watch

    • 40%
 of
Chinese
neIzens

 are
‘content
creators’
(that’s
almost
twice
the
rate
seen
in
the
USA) Source:
Forrester 

    • number
of
social
media
users
in
China: 
235,000,000
 Source:
China
Internet
Network
Informa6on
Center 

    • ( ) Source:

eMarketer 

    • 92%
 of
Chinese
neIzens
visit
social
media
sites
at
least
three
Imes
per
week Source:
Shanghai
Business
Review,
Feb
2011

    • 34%
 of
Chinese
social
media 
users
log
in
every
single
day
 Source:
AppLeap

    • half
of
Chinese
social
media 
 users
are
in
their
20s 
 Source:
China
Internet
Network
Informa6on
Center 

    • 27%
of
Chinese
social
media
users 
 have
created
a
profile
on 
 5
or
more
social
media
sites
 Source:
Shanghai
Business
Review,
Feb
2011

    • number
of
registered
users
on
QQ
 
(China’s
most
popular
instant
messenger
service): 
636,000,000
 Source:
Tencent,
via
Wikipedia,
Mar
2011

    • ( ) that’s
roughly
as
many
users 
 as
the
worldwide
audience
of
 Source:
compared
to
press
release
from
Facebook 

    • number
of
registered
Qzone
profiles: 
481,000,000
(anecdotally,
many
users
have
more
than
one
Qzone
profile) 
 Source:
Resonance
China

    • other
large
social
networks
in
China: 
 51.com:
178
million 
 renren:
170
million
 Sina
Weibo:
100
million
 Source:
(1)
China
Internet
Watch;
(2)
Resonance
China;
(3)
Sina
Wiebo
press
release

    • 87%
 of
Chinese
social
media
users
have
‘friended’
or
follow
brands
 Source:
eMarketer,
Apr
2010

    • 77%
of
Chinese
internet
users
believe
 a
social
media
presence
makes
 a
brand
more
a`racIve Source:
Millward
Brown
Dynamic
Logic 

    • number
of
bloggers
in
China:
295
million
 Source:
China
Internet
Network
Informa6on
Center 

    • people
in
China
using
BBSs: 
98,000,000
 (BBSs
are
online
Bulle6n
Board
Systems) 
 Source:
China
Internet
Network
Informa6on
Center 

    • 81%
 of
Chinese
youth
check
 online
comments
before
making
a
purchase
decision Source:
slideshare.net/Jarrahbear 

    • number
of
online
gamers
in
China: 
304,000,000
 Source:
China
Internet
Network
Informa6on
Center 

    • Source:
Wikipedia

    • $ Source:
slideshare.net/dellsocialmedia

    • Simon
Kemp
(@eskimon)
Engagement
Planner,
BBH
Asia‐Pacific
 simon.kemp@bbh‐asiapac.com.sg
 +65
6500
3071