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The Social Media Landscape in China

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A high level overview of the social media in China, including market trends and approaching the market for international brands.

Published in: Marketing, Business, Technology

The Social Media Landscape in China

  1. 1. The Social Media Landscape in China Nov 2013
  2. 2. Source: CNNIC
  3. 3. The Social Landscape
  4. 4. In 2013, social media users have grown by Source: CNNIC
  5. 5. Source: CNNIC
  6. 6. Source: CNNIC
  7. 7. China’s Social Consumer China’s Social Consumer
  8. 8. Source: CNNIC
  9. 9. Source: CNNIC
  10. 10. Down from 70% in 2011
  11. 11. 28% Of internet users are rural
  12. 12. Source: CNNIC
  13. 13. Over half of users have clicked to a product after seeing it on Weibo
  14. 14. Social Competitors
  15. 15. Platforms
  16. 16. Allow full range of social activities including photo sharing, games, and profile personalisation. Mass Market China’s Facebook Highest Active User % Area Focused Largest User base University Students Higher penetration in Tier 1 cities Gigs, News, Events Lowest Engagement Low Active User % Event Guide
  17. 17. Source: Warc
  18. 18. Video http://www.youtube.com/watch?v=W16qzZ7J5YQ
  19. 19. Video http://www.tudou.com/listplay/Mlvy1XqBDUU/p7w518NftF4.html
  20. 20. Case Studies
  21. 21. Source: Warc
  22. 22. Source: Warc
  23. 23. Video http://www.youtube.com/watch?v=8naqk6IcqEo
  24. 24. Ashley McVey Head of Strategy Next Digital

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