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- 3. ( )
34%
Source:
China
Internet
Watch
- 4. 每
Source:
China
Internet
Watch
- 5. 58%
30
Source:
China
Internet
Watch
- 6. 56%
Source:
China
Internet
Watch
- 7. 27%
Source:
China
Internet
Network
Informa6on
Center
- 8. 88%
Source:
China
Internet
Watch
- 9. 达
98%
Source:
China
Internet
Watch
- 10. 每
150
Source:
China
Internet
Watch
- 11. 18 ‐27
每
5
Source:
Bergström
Trends
- 12. 58%
vs. 17%
每 3 每 3
Source:
Millward
Brown
Dynamic
Logic
- 13. 87%
Source:
Millward
Brown
Dynamic
Logic
- 15. 2010
$
60,000,000,000
Source:
Taobao
- 16. 66%
Source:
China
Internet
Watch
- 18. 2011 2 达
2,700,000,000
Source:
DigiTimes,
Feb
2011
- 19.
咖啡
¥€$
88
Source:
enovate;
Youth
Research
Partners
- 23.
Source:
China
Internet
Watch
- 24. 40%
( 两 )
Source:
Forrester
- 25. 达
235,000,000
Source:
China
Internet
Network
Informa6on
Center
- 26. ( )
Source:
eMarketer
- 27. 92%
每
3
Source:
Shanghai
Business
Review,
Feb
2011
- 28. 34%
每
Source:
AppLeap
- 30. 27%
5
Source:
Shanghai
Business
Review,
Feb
2011
- 31. QQ 达
636,000,000
Source:
Tencent,
via
Wikipedia,
Mar
2011
- 32. ( )
Source:
compared
to
press
release
from
Facebook
- 33. QQ 达
481,000,000
(
QQ )
Source:
Resonance
China
- 34. :
51.com:
178,000,000
:
170,000,000
:
100,000,000
Source:
(1)
China
Internet
Watch;
(2)
Resonance
China;
(3)
Sina
Wiebo
press
release
- 35. 87%
Source:
eMarketer,
Apr
2010
- 36. 77%
Source:
Millward
Brown
Dynamic
Logic
- 38.
达:
98,000,000
Source:
China
Internet
Network
Informa6on
Center
- 39. 81%
Source:
slideshare.net/Jarrahbear
- 40.
达:
304,000,000
Source:
China
Internet
Network
Informa6on
Center
- 42. 2009
$
5,000,000,000
达
Source:
slideshare.net/dellsocialmedia
- 44. Simon
Kemp
(@eskimon)
Darius
Karbassioun
(@bbhshanghai)
Engagement
Planner,
BBH
Asia‐Pacific
划 ,
simon.kemp@bbh‐asiapac.com.sg
darius.karbassioun@bbh‐china.cn
h<p://twi<er.com/bbhasiapacific
h<p://t.sina.com.cn/bartleboglehegarty
+65
65
00
30
71
+86
21
64
72
92
92