Using Social Media to Build Killer Links

Likelihood to Link Formula Share Rate = Relevance * Uniqueness of Content * Quality of Content * Trust in Author * Trust in Referring Sources * Impressions +Eric Enge / @stonetemple © 2012 Stone Temple Consulting

Summary• Reach linkers by multiple channels – Create great content – Strong social media presences – Guest posting – Don’t be afraid to hit the road• Channels / Tactics change over time – Need to reach influencers does not +Eric Enge / @stonetemple © 2012 Stone Temple Consulting

Basic Strategy• Post great content: 3 to 4 times per week – 2/3 of the posts are from guest authors• Guest Post on other sites: 3 to 5 times per week• Always building relationships with influencers• Great content on Twitter and Facebook• Promote posts on Twitter and Facebook +Eric Enge / @stonetemple © 2012 Stone Temple Consulting

Sample Results• http://blog.kissmetrics.com/color-psychology/• 681 links from unique domains• 7,983 tweets• 4k Likes• http://blog.kissmetrics.com/science-of-social-timing-1/• 504 links from unique domains• 10,600 tweets• 1k Likes• The site gets 200,000+ visitors per month +Eric Enge / @stonetemple © 2012 Stone Temple Consulting

Basic Strategy• Post great content: 1 post per day – 3/4 of the posts are from guest authors• Always building relationships with influencers• Rand grants interviews on a regular basis• Great content on Twitter, Facebook, and Google+• Promote posts on Twitter, Facebook, and Google+ +Eric Enge / @stonetemple © 2012 Stone Temple Consulting

Issues ….• Started doing SEO in 2002 • Started building consulting biz in 2005 • LOTS of companies started way before us• Slow to start in social media• Limited time to spend: – Highly Involved in day to day company management – Company is growing in leaps and bounds – Also, run another business too …• Highly introverted personality• With these disadvantages, was it worth it? +Eric Enge / @stonetemple © 2012 Stone Temple Consulting

Methodology• Front row• First up to speak to Matt Cutts• Rinse and Repeat for every search conference Matt went to in 2005• Met many other major influencers at those conferences too! +Eric Enge / @stonetemple © 2012 Stone Temple Consulting

Assessment through 2010• No Social Media activity• Active Guest Posting (SEL, SEW, some SEOmoz)• Active Speaking• Published Art of SEO• Promising Interview Series went dormant – Because of demands of the book +Eric Enge / @stonetemple © 2012 Stone Temple Consulting

Thank You!Eric Engeeenge@stonetemple.com@stonetemple(508) 485-7751www.stonetemple.comFor a One Sheet SEO Checklist, email me, or drop off a business card +Eric Enge / @stonetemple © 2012 Stone Temple Consulting

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Using Social Media to Build Killer Links

by Eric Enge on Mar 08, 2012

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