Open Design / Open Source Hardware http://www.youtube.com/watch?v=DcsIlgzj9LQ

1. Open Design (Open Hardware)
Thomas J. Howard
thow@mek.dtu.dk
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“Original material by Thomas J. Howard for course 42629 – Innovation and Product Development
Department of Mechanical Engineering, The Technical University of Denmark”

2. Open Source to Open Design
2 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

3. Open Source to Open Design
Source Code Design Blueprints
3 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

4. Why Open Design?
To fund R&D rather than legal fees for patent
disputes.
To maximise the value of the product to the
crowd and allow them to develop design
derivatives
To gain from being visible and influential.
4 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

5. How Open are we to be?
Choosing the correct licences will be crucial:
Attribution - CC BY
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Attribution-NoDerivs - CC BY-ND
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on the same terms.
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5 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

6. Open Design
An emerging paradigm... a gift to the
people and society...
6 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

7. Open Design Empowers People and Drives
Innovation
7 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

8. Flying Open Sourcers
8 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

9. Flying Open Sourcers
9 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

10. The Open Design Library
10 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

11. FREE BEER 1.0
11 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

12. FREE BEER cont...
FREE BEER 2.5 (Right)
FREE BEER 4.0 (Below)
12 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

13. Open Design (Open Hardware)
An emerging paradigm... a gift to the
people and society...
...but can you really make money
from giving things away for free?
13 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

14. How big would Google be if it
charged for each search ?
How successful would Apple be if
iTunes wasn’t free ?
Who pays for an internet browser ?
14 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

15. The old mindset of product development
Andreasen and
Hein [1987]
15 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

16. Stakeholders and their relations
Wittenborg
Coffee beans
Coffee supplier
Company/customer
User
Key Coffee contact
Money-flow Service
[design.ing student project, 2004
Communication Products/materials from McAloone, Bey & Mougaard 11]
16 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

17. Open Design – A New IPD Consideration
Howard [2012]
17 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

18. Benefits of Open Design
• Rapid and cheap publicity
• Multiuser development & Expert customers
• Increased product varieties
• Competition killer
• Suboptimal is forgivable
Revenue from Open Design
• Sale of expertise
• Spin-off products
• Straight production
• Advertising & Front of shelf model
• Value from the use phase
18 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

19. Future work
• Open Design currently lacks a robust platform
enabling collaboration partial design level. This
must be developed to accelerate the movement
an build complexity into the products.
•To produce a catalogue of archetypal business
model suitable for launching products as open
designs.
19 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

20. Open Design
”Though in its infancy, it's only a matter of time before the
Open Source hardware domain experiences a growth spurt
similar to its Open Source software counterpart. While we
sleep, the adoption of Open Source hardware should open
up the playing field and ultimately revolutionize the
technology landscape as we know it. This transformation
will be most evident in the appliance world of audio and
video devices, mobile and VoIP phones, games and
entertainment servers, gateways and security devices,
robots, PDAs, and the like.”
BOB WALDIE, OpenGear
20 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

21. Questions
?
Masters projects in this area welcome!
21 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

22. Open Design Consulting
• Asta and Gudrun
• Master thesis at DTU Management
• Initial research questions
– Are there a set of archetypal business models for open design projects?
– Are all projects/products suitable for open design?
• If you would like to see more:
https://sites.google.com/site/thomasjameshowardhomepage/masters-
projects/open-design/open-design-business-models
22 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

23. 23 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
(Pisano, G.P. and Verganti, R. (2008). Which Type of Collaboration
Department of Mechanical Engineering, The Technical University of Denmark
is right for

24. Open Collaboration Exercise
1. Relate your product/service to each of
the four modes and determine how the
product development process would be
influenced.
2. Choose the most suitable mode for your
specific product/service and create a
business model. Indicate where and
how you will capture value.
3. Why is this the most suitable mode of
collaboration?
24 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

25. Summary
•As an start-up it is essential to lever value from
open innovation practices.
•Crowdsourcing will help you to compete through
providing a flexible and expert workforce.
•The new paradigms of design-business models
such as PSS and Open Design have great scope
for innovation an must be carefully considered.
25 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

26. For Friday
Meet in 303A room 44 at 13:00
Each team to give a 1 minute pitch to describe its business
idea* to the rest of the course. Try to state:
• what is your biggest concern, and
• what theme of the VC you are likely to enter
This will be done each friday where we aim to help each
other out with our business concerns and to promote
knowledge and experience sharing, especially with those
submitting to the same theme.
* Choose your best idea.
26 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark