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Social Media Today, Part I●   Brushing up on Twitter, Facebook & LinkedIn                                 By @EmilyMiethne...
Hello and welcome!●   Introductions                    By @EmilyMiethner & @PatriciaKitchen
What We DoEmily Miethner ● Social Media Career Coach, Speaker, Strategist ● Founder / President, NY Creative InternsPatric...
What We’ll Cover●   Twitter●   LinkedIn●   Facebook●   Your Questions                     By @EmilyMiethner & @PatriciaKit...
By @EmilyMiethner & @PatriciaKitchen
Getting Started●   LinkedIn is NOT just a glorified resume●   It can be the keystone for your personal brand●   Its social...
Getting Started●   People respond to you better if you have a profile    photo●   The headline under your name is valuable...
Customize Your URL               By @EmilyMiethner & @PatriciaKitchen
Getting Started●   Job hunters: LinkedIn can turn your profile into a    resume●   Journalists can take a free tutorial Fe...
By @EmilyMiethner & @PatriciaKitchen
Why Twitter●   You may think you don’t have time, but when you    learn how to find value in Twitter, you won’t have    ti...
Why Twitter              By @EmilyMiethner & @PatriciaKitchen
Terminology●   An “@ mention” is using a twitter handle in a tweet●   An “@ reply” is when you start a tweet with a twitte...
@Mention vs. @Reply          vs.                By @EmilyMiethner & @PatriciaKitchen
Hashtag Stream          vs.                 By @EmilyMiethner & @PatriciaKitchen
Tips●   If someone is on Twitter, don’t be afraid to tweet at    them●   You have room for 140 characters, but stick to 12...
Sample Twitter Bios           vs.                 By @EmilyMiethner & @PatriciaKitchen
Sample Twitter Bios           vs.                 By @EmilyMiethner & @PatriciaKitchen
Sample Twitter Bios           vs.                 By @EmilyMiethner & @PatriciaKitchen
By @EmilyMiethner & @PatriciaKitchen
Share Content with Lists●   Share content with specific people●   See content from specific people●   Friends wont know if...
Share Content with Lists                  By @EmilyMiethner & @PatriciaKitchen
Create Lists               By @EmilyMiethner & @PatriciaKitchen
Create Lists               By @EmilyMiethner & @PatriciaKitchen
View Your Profile As...                   By @EmilyMiethner & @PatriciaKitchen
Conclusion●   Be active●   Be consistent●   Be responsive                    By @EmilyMiethner & @PatriciaKitchen
Thank You!Questions?             By @EmilyMiethner & @PatriciaKitchen
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Social Media Brush Up from Columbia University's Social Media Weekend

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Transcript of "Social Media Brush Up from Columbia University's Social Media Weekend"

  1. 1. Social Media Today, Part I● Brushing up on Twitter, Facebook & LinkedIn By @EmilyMiethner & @PatriciaKitchen
  2. 2. Hello and welcome!● Introductions By @EmilyMiethner & @PatriciaKitchen
  3. 3. What We DoEmily Miethner ● Social Media Career Coach, Speaker, Strategist ● Founder / President, NY Creative InternsPatricia Kitchen ● Newsday Web Reporter ● Also writing on social media basics and personal branding By @EmilyMiethner & @PatriciaKitchen
  4. 4. What We’ll Cover● Twitter● LinkedIn● Facebook● Your Questions By @EmilyMiethner & @PatriciaKitchen
  5. 5. By @EmilyMiethner & @PatriciaKitchen
  6. 6. Getting Started● LinkedIn is NOT just a glorified resume● It can be the keystone for your personal brand● Its social. It’s OK to talk to strangers By @EmilyMiethner & @PatriciaKitchen
  7. 7. Getting Started● People respond to you better if you have a profile photo● The headline under your name is valuable real estate, but often underused By @EmilyMiethner & @PatriciaKitchen
  8. 8. Customize Your URL By @EmilyMiethner & @PatriciaKitchen
  9. 9. Getting Started● Job hunters: LinkedIn can turn your profile into a resume● Journalists can take a free tutorial Feb. 28 on finding and researching sources● See my resources list at● bit.ly/LinkedInResources By @EmilyMiethner & @PatriciaKitchen
  10. 10. By @EmilyMiethner & @PatriciaKitchen
  11. 11. Why Twitter● You may think you don’t have time, but when you learn how to find value in Twitter, you won’t have time to not be on Twitter● Your experience will be as good as the people you follow● Find and follow news from the people and sources you care about By @EmilyMiethner & @PatriciaKitchen
  12. 12. Why Twitter By @EmilyMiethner & @PatriciaKitchen
  13. 13. Terminology● An “@ mention” is using a twitter handle in a tweet● An “@ reply” is when you start a tweet with a twitter handle● A hashtag (#smwknd) is a way to group/sort tweets By @EmilyMiethner & @PatriciaKitchen
  14. 14. @Mention vs. @Reply vs. By @EmilyMiethner & @PatriciaKitchen
  15. 15. Hashtag Stream vs. By @EmilyMiethner & @PatriciaKitchen
  16. 16. Tips● If someone is on Twitter, don’t be afraid to tweet at them● You have room for 140 characters, but stick to 120● Take advantage of your Twitter profile By @EmilyMiethner & @PatriciaKitchen
  17. 17. Sample Twitter Bios vs. By @EmilyMiethner & @PatriciaKitchen
  18. 18. Sample Twitter Bios vs. By @EmilyMiethner & @PatriciaKitchen
  19. 19. Sample Twitter Bios vs. By @EmilyMiethner & @PatriciaKitchen
  20. 20. By @EmilyMiethner & @PatriciaKitchen
  21. 21. Share Content with Lists● Share content with specific people● See content from specific people● Friends wont know if you add them to three lists: ○ Close Friends ○ Acquaintances ○ Restricted By @EmilyMiethner & @PatriciaKitchen
  22. 22. Share Content with Lists By @EmilyMiethner & @PatriciaKitchen
  23. 23. Create Lists By @EmilyMiethner & @PatriciaKitchen
  24. 24. Create Lists By @EmilyMiethner & @PatriciaKitchen
  25. 25. View Your Profile As... By @EmilyMiethner & @PatriciaKitchen
  26. 26. Conclusion● Be active● Be consistent● Be responsive By @EmilyMiethner & @PatriciaKitchen
  27. 27. Thank You!Questions? By @EmilyMiethner & @PatriciaKitchen
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