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Social Media Brush Up from Columbia University's Social Media Weekend
Social Media Brush Up from Columbia University's Social Media Weekend
Social Media Brush Up from Columbia University's Social Media Weekend
Social Media Brush Up from Columbia University's Social Media Weekend
Social Media Brush Up from Columbia University's Social Media Weekend
Social Media Brush Up from Columbia University's Social Media Weekend
Social Media Brush Up from Columbia University's Social Media Weekend
Social Media Brush Up from Columbia University's Social Media Weekend
Social Media Brush Up from Columbia University's Social Media Weekend
Social Media Brush Up from Columbia University's Social Media Weekend
Social Media Brush Up from Columbia University's Social Media Weekend
Social Media Brush Up from Columbia University's Social Media Weekend
Social Media Brush Up from Columbia University's Social Media Weekend
Social Media Brush Up from Columbia University's Social Media Weekend
Social Media Brush Up from Columbia University's Social Media Weekend
Social Media Brush Up from Columbia University's Social Media Weekend
Social Media Brush Up from Columbia University's Social Media Weekend
Social Media Brush Up from Columbia University's Social Media Weekend
Social Media Brush Up from Columbia University's Social Media Weekend
Social Media Brush Up from Columbia University's Social Media Weekend
Social Media Brush Up from Columbia University's Social Media Weekend
Social Media Brush Up from Columbia University's Social Media Weekend
Social Media Brush Up from Columbia University's Social Media Weekend
Social Media Brush Up from Columbia University's Social Media Weekend
Social Media Brush Up from Columbia University's Social Media Weekend
Social Media Brush Up from Columbia University's Social Media Weekend
Social Media Brush Up from Columbia University's Social Media Weekend
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Social Media Brush Up from Columbia University's Social Media Weekend

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  1. Social Media Today, Part I● Brushing up on Twitter, Facebook & LinkedIn By @EmilyMiethner & @PatriciaKitchen
  2. Hello and welcome!● Introductions By @EmilyMiethner & @PatriciaKitchen
  3. What We DoEmily Miethner ● Social Media Career Coach, Speaker, Strategist ● Founder / President, NY Creative InternsPatricia Kitchen ● Newsday Web Reporter ● Also writing on social media basics and personal branding By @EmilyMiethner & @PatriciaKitchen
  4. What We’ll Cover● Twitter● LinkedIn● Facebook● Your Questions By @EmilyMiethner & @PatriciaKitchen
  5. By @EmilyMiethner & @PatriciaKitchen
  6. Getting Started● LinkedIn is NOT just a glorified resume● It can be the keystone for your personal brand● Its social. It’s OK to talk to strangers By @EmilyMiethner & @PatriciaKitchen
  7. Getting Started● People respond to you better if you have a profile photo● The headline under your name is valuable real estate, but often underused By @EmilyMiethner & @PatriciaKitchen
  8. Customize Your URL By @EmilyMiethner & @PatriciaKitchen
  9. Getting Started● Job hunters: LinkedIn can turn your profile into a resume● Journalists can take a free tutorial Feb. 28 on finding and researching sources● See my resources list at● bit.ly/LinkedInResources By @EmilyMiethner & @PatriciaKitchen
  10. By @EmilyMiethner & @PatriciaKitchen
  11. Why Twitter● You may think you don’t have time, but when you learn how to find value in Twitter, you won’t have time to not be on Twitter● Your experience will be as good as the people you follow● Find and follow news from the people and sources you care about By @EmilyMiethner & @PatriciaKitchen
  12. Why Twitter By @EmilyMiethner & @PatriciaKitchen
  13. Terminology● An “@ mention” is using a twitter handle in a tweet● An “@ reply” is when you start a tweet with a twitter handle● A hashtag (#smwknd) is a way to group/sort tweets By @EmilyMiethner & @PatriciaKitchen
  14. @Mention vs. @Reply vs. By @EmilyMiethner & @PatriciaKitchen
  15. Hashtag Stream vs. By @EmilyMiethner & @PatriciaKitchen
  16. Tips● If someone is on Twitter, don’t be afraid to tweet at them● You have room for 140 characters, but stick to 120● Take advantage of your Twitter profile By @EmilyMiethner & @PatriciaKitchen
  17. Sample Twitter Bios vs. By @EmilyMiethner & @PatriciaKitchen
  18. Sample Twitter Bios vs. By @EmilyMiethner & @PatriciaKitchen
  19. Sample Twitter Bios vs. By @EmilyMiethner & @PatriciaKitchen
  20. By @EmilyMiethner & @PatriciaKitchen
  21. Share Content with Lists● Share content with specific people● See content from specific people● Friends wont know if you add them to three lists: ○ Close Friends ○ Acquaintances ○ Restricted By @EmilyMiethner & @PatriciaKitchen
  22. Share Content with Lists By @EmilyMiethner & @PatriciaKitchen
  23. Create Lists By @EmilyMiethner & @PatriciaKitchen
  24. Create Lists By @EmilyMiethner & @PatriciaKitchen
  25. View Your Profile As... By @EmilyMiethner & @PatriciaKitchen
  26. Conclusion● Be active● Be consistent● Be responsive By @EmilyMiethner & @PatriciaKitchen
  27. Thank You!Questions? By @EmilyMiethner & @PatriciaKitchen

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