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social media - the cyber reality [screen notes]
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social media - the cyber reality [screen notes]

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Social media is a reality and necessary for business and churches alike, but one size does not fit all. In this breakout session you will learn: …

Social media is a reality and necessary for business and churches alike, but one size does not fit all. In this breakout session you will learn:

How to get started
Your strategy
Maintaining your conversations
Tips & resources
Case studies
Tracking what works

If you have questions you would like answered or social media topics you would like to discuss, please tweet to @embracechaos. #smreality


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  • Here's the link to the same presentation, but this one has a little more detail. :) http://www.slideshare.net/embracechaos/social-media-the-cyber-reality-detailed-presentation
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  • 1. > social media... the cyber-reality Jody Wissing Visual Arts & Social Media Director Preston Trail Community Church Tweet your questions #smreality Full presentation online at digitalfondue.org Wednesday, October 20, 2010
  • 2. > social media... the cyber-reality Questions? Tweet them to #smreality for the q&a at the end of the session Wednesday, October 20, 2010
  • 3. > reality #1 Social media exists and it’s not a fad. Wednesday, October 20, 2010
  • 4. > reality #1 ? Wednesday, October 20, 2010
  • 5. > reality #1 Wednesday, October 20, 2010
  • 6. > reality #1 Wednesday, October 20, 2010
  • 7. > reality #1 Wednesday, October 20, 2010
  • 8. > reality #2 Social media is necessary. Wednesday, October 20, 2010
  • 9. > reality #3 Ignoring social media won’t make it go away. Wednesday, October 20, 2010
  • 10. > get started How do you get started? Wednesday, October 20, 2010
  • 11. > what is social media? A simple definition. Wednesday, October 20, 2010
  • 12. > what is social media? Social media is media for social interaction, using highly accessible and scalable publishing techniques. Social media uses web-based technologies to turn communication into interactive dialogues. Wednesday, October 20, 2010
  • 13. > options Social media options. blogs microblogs personal sites professional sites media sharing search engines bookmark sites Wednesday, October 20, 2010
  • 14. > options Social media options. blogs microblogs personal sites professional sites media sharing search engines bookmark sites Wednesday, October 20, 2010
  • 15. > start here Start with these. Most popular Very popular Utilize current media Go where the people are Easy to use Share stories Networked well It’s free Casual conversation It’s free It’s free Wednesday, October 20, 2010
  • 16. > start small Start small and incrementally add more as you successfully implement each phase. Wednesday, October 20, 2010
  • 17. > do your homework Look at what others are doing. Wednesday, October 20, 2010
  • 18. > designate a team Who will set it up? Who will maintain it? How many people need to be involved in it? Should we use staff and/or volunteers? Wednesday, October 20, 2010
  • 19. > choose your media text . video . images . audio . apps Wednesday, October 20, 2010
  • 20. > commit and go Make a plan and execute it. Don’t wait. Wednesday, October 20, 2010
  • 21. > look at the big picture Target audience Demographics Groups Wednesday, October 20, 2010
  • 22. > technology options What’s out there? What’s available to you? Budget and plan for technology needs. Wednesday, October 20, 2010
  • 23. > resources Not just equipment, but time and money. What resources do you currently have available? How can you utilize them? Wednesday, October 20, 2010
  • 24. > plan & organize People like to find media easily. Be organized. All of your social media should work together. Your social media should blend with your website. Coordinate with marketing & communications. Wednesday, October 20, 2010
  • 25. > good reasoning Why are you using a specific social media site? Don’t use it because everyone else is. Use it to reach new people. Use it to interact with people. Wednesday, October 20, 2010
  • 26. > info Build it and they will come. No. Build it, keep it organized, make it interesting, maintain it and interact with people. Then they will come! Wednesday, October 20, 2010
  • 27. > conversations Social media is interactive, not an information download. Maintain conversations. Wednesday, October 20, 2010
  • 28. > information overload Don’t add content just to add content. Keep it organized with easy access. Don’t get wordy. Use page breaks and ‘continue reading’ tags. Use keywords and categories when available. Wednesday, October 20, 2010
  • 29. > content is king ...without original and desirable content, or consideration for the rights and commercial interests of content creators - any media venture is likely to fail through lack of appealing content, regardless of other design factors. Wednesday, October 20, 2010
  • 30. > content is king Everyone has their own media preferences. Have something for everyone, keeping your target audience in mind on all posts and updates. Wednesday, October 20, 2010
  • 31. > utilize what you have Marketing materials Email communications Event descriptions Message content The Bible Wednesday, October 20, 2010
  • 32. > tips for ease Set your priorities and plan ahead. Traffic is good, but not your goal. Avoid private groups. Wednesday, October 20, 2010
  • 33. > tips for success Use metrics. Track what’s working well. Don’t be afraid to use sites without metrics. Encourage staff and pastor interaction. Get out of your comfort zone. Try new things. Wednesday, October 20, 2010
  • 34. > misc tips Be a spy. What are people saying about you? There’s a fine line between personal & business. Nothing is private in social media. Your content will live forever. Viral is good, but not necessary. Wednesday, October 20, 2010
  • 35. > online resources • churchmarketingsucks.com • stuffchristianslike.org • bedeviant.org • bestministrypractices.com • churchcrunch.com • digitalfondue.org Wednesday, October 20, 2010
  • 36. > questions & answers Thank you! :) Please ask questions. If you think of a question later and would like to continue the conversation, tweet it to #smreality Wednesday, October 20, 2010

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