8. Social Media = Opportunities! Should you be afraid of bloggers? Should you engage a conversation with them? If you care about PR, you should care about social media NO, they are human beings just like you, but they can speak very, very loud YES, don’t underestimate the power of blogosphere
9. Marketing - The Old Way Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. L.Burnett
11. The New Way Make it relevant Make it participative Make it multi-channel Make it creative Make it interactive Make it viral Make it an engaging multi touch-point brand experience Emakina
24. Widget Blogosphere Integration Provide the tools (= widget) to the blog-community and make it easy + interesting to let THEM spread YOUR message New ING campaign started in Belgium on Monday... And reached Spanish blogosphere 1 day later Src: http://www.i-needtogo.com/
27. Our Mission Emakina wants to be your brand guardian & cultivator in this complex social network. Your brand Emakina Your audience Ideas Stories, Opinions, Experiences, Conversations
![Before ,[object Object],Brand Values Personal experience Creates and drives Supports & reinforces Distribution & promotion Main media Secondary media Below the line “ Didactic” Ever since marketers acknowledged that there’s too much advertising, and too many media channels, they’ve been looking for alternative ways to get consumers to buy into their brand and buy their products. Most of the solutions being explored try to re-engage and interact with consumers in an old-style, ‘top-down’ approach, whereby Above-The-Line (ATL) mainstream media activities focusing on the brand are driving the communication.](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)