Google - Opening Up Digital Frontiers

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Entrepreneurship Empowerment Symposium, Session 03: Opening Up Digital Frontiers by Wael Fakharany, the Regional Manager of Egypt and North Africa, Google

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Google - Opening Up Digital Frontiers

  1. 1. Google Confidential and Proprietary Wael Fakharany Regional Manager Google Egypt and North Africa November 7th 2010 The Digital Frontier
  2. 2. 800 exabytes Internet users worldwide Mobile Subscribers Digital information in the world – videos, photos, music, texts, etc. 2010 2010 2010 1.8 B 4.6 B
  3. 3. 800 exabytes Internet users worldwide Mobile Subscribers Digital information in the world – videos, photos, music, texts, etc. 2010 2020 2010 2020 2010 2020 53 zettabytes 1.8 B 4.6 B 5 B 10 B
  4. 4. Google Confidential and Proprietary online / week by Western Europeans 49% 1 billion The Internet today 4 Billion + Google searches per day 220 Billion+ Emails and IMs sent per day 1 Billion+ Video playbacks per day 25 hours Video uploads every minute to YouTube 250,000 Androids Activation Per Day
  5. 5. Google Confidential and Proprietary 6 It’s Also Happening in Egypt 85%of people online use search Search is the most popular online activity after e-mail 19M Online Users +43% 20M Google searches per day 96% Search Market Share in Egypt 800M Page Views/Month In Egypt
  6. 6. The Purchase Funnel Has Changed Awareness Interest Consideration Purchase Traditional Analog New Digital
  7. 7. Google Confidential and Proprietary 7.5 7 6.5 4.5 6 642.25 2.5 5 2 1.5 2 0.5 1 What do people do online? 2003 2007 Hours online / month (EU) 2012 11 16 32 80 hours of leisure time per month
  8. 8. Connect with Consumers When They Search Online with Google’s Search Solutions Connections Powered By Google 1. Google’s Search Network • #1 Search Engine in Egypt • Over 20 Million queries per day • Google Egypt reaches millions of unique users with 96% Search Market Share
  9. 9. Anatomy of Search Page 0 – 3 Sponsored Listings Natural Listings 8
  10. 10. Connect with Consumers When They Research and Pursue Passions with Google’s Content Network Connections Powered By Google 2. Google’s Content Network • Over 600,000 3rd party sites • 1# advertising network in Egypt by market share • 96% Market Share in Egypt on Search & Content • 73% Reach of Internet users worldwide • 908M unique visitors per month worldwide • 765 Billion page views / month worldwide • 800 Million page views / month in Egypt
  11. 11. The Google Content Network is the largest network available, enabling advertising connections across the Web. From Head to Tail, Thousands of Sites Mass Media Niche Media
  12. 12. Google Confidential and Proprietary 13 Your Message The most robust targeting of any network Add Demographic, Geographic, Time Exclude sites, keywords, categories Contextual Targeting By Keywords | By Categories Interest-Category Matching Placement Targeting Re-Marketing Where They Are Where They Have Been Choose Your Targeting Google Confidential and Proprietary
  13. 13. Google Confidential and Proprietary Mom Health Info Seekers Green Consumers Business Over 100 audience channels comprised of high-indexing sites by affinity, demographic, or content topics to target your message to the right people Reach your Target Audience Google Confidential and Proprietary
  14. 14. Google Confidential and Proprietary 15 Your Message The most robust targeting of any network Contextual Targeting By Keywords | By Categories Interest-Category Matching Placement Targeting Re-Marketing Where They Are Where They Have Been Choose Your Targeting Google Confidential and Proprietary Add Demographic, Geographic, Time Exclude sites, keywords, categories
  15. 15. Google Confidential and Proprietary Through linguistics processing, we know that this page is about coffee, not programming or a vacation spot Appear on Contextually Relevant Pages This is when you let the Google system automatically match your Ads with relevant web pages
  16. 16. Google Confidential and Proprietary 46% willing to read contextual search ads on relevant sites 40% willing to click these ads Brand Egypt on Global Sites
  17. 17. Google Confidential and Proprietary 18 Your Message The most robust targeting of any network Contextual Targeting By Keywords | By Categories Interest-Category Matching Placement Targeting Re-Marketing Where They Are Where They Have Been Choose Your Targeting Google Confidential and Proprietary Add Demographic, Geographic, Time Exclude sites, keywords, categories
  18. 18. 30 Top Level Categori es 600+ Sub- categori es This new Google Technology will enable you to show your banner or text ad to users who are interested in Specific categories (e.g. Business Solutions / IT industry, etc ). For example, ITIDA ads will be shown on sites where the majority of users are regular visitors of IT business websites. Reach people based on their Interests: Google Confidential and Proprietary Internet Based Marketing
  19. 19. 20 Your Message The most robust targeting of any network Contextual Targeting By Keywords | By Categories Interest-Category Matching Placement Targeting Re-Marketing Where They Are Where They Have Been Choose Your Targeting Google Confidential and Proprietary Add Demographic, Geographic, Time Exclude sites, keywords, categories
  20. 20. User visits ITIDA site looking for more info about Egypt call centres Call Centre Services Details Google Confidential and Proprietary Remarketing
  21. 21. 2. User is recognized across GDN, on Any website and is shown your display or text ads 1. Google saves user info on user list. Call Centre Services Details When they browse a GCN site, they see your ads that talk about Call Centres and direct them to Call Center landing pages of ITIDA. Google Confidential and Proprietary Remarketing
  22. 22. Google Confidential and Proprietary Global searches for IT Related Services = 640,345,986 queries per month Global Search Potential 2 1 3 Highest Searches are driven by USA, India & UK
  23. 23. Google Confidential and Proprietary 24 Search Demand for Egypt vs Competition Keyword Queries India Outsourcing 110,000 China Outsourcing 22,200 Philippines Outsourcing 9,900 Indonesia Outsourcing 2,000 Brazil Outsourcing 1,000 Egypt Outsourcing 800 Columbia Outsourcing 400 Global Monthly Search May 2010
  24. 24. Google Confidential and Proprietary Search Demand for Egypt vs Competition Keyword Queries bpo India 60,500 bpo china 1,600 bpo Philippines 720 bpo Egypt 590 bpo Indonesia 550 bpo Brazil 390 bpo Columbia 28 Global Monthly Search May 2010
  25. 25. Google Confidential and Proprietary Search Demand for Egypt vs Competition Keyword Queries IT Investment India 40,324 IT Investment china 20,300 IT Investment Indonesia 680 IT Investment Egypt 270 IT Investment brazil 200 IT Investment Philippines 12 IT Investment columbia 9 Global Monthly Search May 2010
  26. 26. Google Confidential and Proprietary Jump In 27 Be Present Be in Video Be in the Cloud Be Mobile
  27. 27. Google Confidential and Proprietary Wael Fakharany Waelf@Google.com Thank You!

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