Everything you do in the And reciprocally, what social media spheres will happens in search can appear in the search influence your social media engine at some point9
Customer intent Official Owned Influenced Paidcaptured 10
5 millionMicrosoft use Yahoo! and unique searchers – not Google Reach 23 million unique searchers using Yahoo! and Microsoft sites11 comScore qSearch (custom), November 2010.
Introduction to theMicrosoft and Yahoo! Search Alliance12
Competition Efficiency Customer service Innovation Performance Create a Simplify Provide Faster ImproveWhy competitive new choice your search a better search innovation through your ROI join in search advertising experience for the scaleforces? consumers 13
% of click-throughs leading to secure pagesTwo best converting search engines 7.0% 6.5%Together Yahoo! Search 5.9%and Bing audiences are... 4.8% 4.6%41% more likely 4.1%to convert than the average UK searcher47% more likelyto buy online than Google searchers worldwide Average Bing Yahoo! Google AOL Ask UK Search14 Source: NNR-UK, May-October 2010.
“A competitive choice in search marketing connecting you to a larger, highly converting audience of over 23 million mobile and PC British searchers through the convenience of a single global account.” www.searchalliance.com/uk15