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Hit mesummit cedricchambaz_microsoft

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Hit mesummit cedricchambaz_microsoft

  1. 1. What is search relevancy? |1
  2. 2. 2
  3. 3. ‘11 With richer and richer content... 100,000% Growth in Content With more and more links… 40,000%More and Growth in URLsmore sites…2,000%Growthin Sites ‘973
  4. 4. Growing search needs Growing frustration 25% 42% 50%4
  5. 5. Cheap running shoes |5
  6. 6. What is more personal than your phone & your address book?6
  7. 7. Geo-localisation New marketing models7
  8. 8. Computer says “if they liked, so should you…”8
  9. 9. Everything you do in the And reciprocally, what social media spheres will happens in search can appear in the search influence your social media engine at some point9
  10. 10. Customer intent Official Owned Influenced Paidcaptured 10
  11. 11. 5 millionMicrosoft use Yahoo! and unique searchers – not Google Reach 23 million unique searchers using Yahoo! and Microsoft sites11 comScore qSearch (custom), November 2010.
  12. 12. Introduction to theMicrosoft and Yahoo! Search Alliance12
  13. 13. Competition Efficiency Customer service Innovation Performance Create a Simplify Provide Faster ImproveWhy competitive new choice your search a better search innovation through your ROI join in search advertising experience for the scaleforces? consumers 13
  14. 14. % of click-throughs leading to secure pagesTwo best converting search engines 7.0% 6.5%Together Yahoo! Search 5.9%and Bing audiences are... 4.8% 4.6%41% more likely 4.1%to convert than the average UK searcher47% more likelyto buy online than Google searchers worldwide Average Bing Yahoo! Google AOL Ask UK Search14 Source: NNR-UK, May-October 2010.
  15. 15. “A competitive choice in search marketing connecting you to a larger, highly converting audience of over 23 million mobile and PC British searchers through the convenience of a single global account.” www.searchalliance.com/uk15
  16. 16. Thank You.Cedric ChambazEMEA Marketing Lead, SMB AdvertisingCedric@microsoft.com@CEDRICtus16

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