Five‐Year Achievement Report 
                                                                                       2004‐...
` 


 
List of Diagrams 
 

     Diagram 1: ELCC Implementation Model 
     Diagram 2: e‐Content Development Workflow 
   ...
  ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 




 


    Preface
 
                               
    Learning and ed...
  ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 




 


    Preface
    In  terms  of  content  development,  the  center...
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1 |The E-Learning Competence Center
 1.1 Strategic Framework        ...
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ELCC Implementation Model
The ELCC deploys a success-proven implemen...
ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 3




1.2 Functions
   With our mandate to lead the e-Learning industry in...
ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 4




1.2.2 Curricula Development and Localization                        ...
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   Main Activities of the Skills Development and Lifelong learning f...
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1.2.5 Portals Development
    The ELCC has a full portal development...
ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 7




1.3 Programs
1.3.1 National Delivery Network
    The ELCC has create...
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Activities of the National Delivery Network Program:
  Develop impl...
ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 9




Key Features of the National Delivery Network Program:
  World-clas...
ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 10




   National Delivery Network Architecture

     A. Cisco Academy Tr...
ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 11




     B. Regional Academy for Cisco Certified Network Associate (CCN...
ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 12




C. Cisco Entrepreneur Institute Regional Training Center
 Backgroun...
ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 13




      ELCC as Cisco Entrepreneur Institute Regional Training Center...
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D. Content Development Agreements                                  ...
ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 15




1.3.2 ELCC Entrepreneurship Education Program
      Fostering Entre...
ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 16




Strategic Objectives:
  To cultivate a culture of entrepreneurship...
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    Program Activities:
      Content Development – Develop intera...
ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 18




Societal and Economic Impact                                       ...
ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 19




1.3.3 ELCC National Lifelong Learning Portal
     ELCC National Lif...
ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 20




                                                                   ...
ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 21




LLL Portal Components and Services:
   Lifelong Learning Programs ...
ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 22




1.4 Projects
1.4.1 The Egyptian Education Initiative (EEI)
     The...
ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 23




  Track 3: Lifelong Learning
  The introduction and development of ...
ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 24




   Industry Development Track
    Designed, developed and delivere...
ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 25




Success Story
Driving high performance for the Egyptian Education I...
ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 26




Accenture managed a team of ELCC content developers to enhance and ...
ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 27




     In addition to the swift and successful delivery of the Busine...
ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 28




1.4.3 Content Development and Localization (iExec)
     ELCC worked...
ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 29




1.4.4 Portals Development Projects
    The ELCC portal development ...
ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 30




1.5 Strategic Alliances
   ELCC embarks on a world-class network of...
ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 31




Middlesex University
  ELCC and Middlesex University (MU) entered i...
ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 32




2| Five Years of Achievements: 2004-2009
                          ...
ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 33




 ELCC established centers for e-Learning delivery
  among:
   - Mi...
ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 34




                                 Table 4: Delivery Centers by Secto...
ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 35




  Business and Developmental Impact
  Empowering the SMEs Sector
  ...
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ELCC Five-Year Achievement Report portrays past years accomplishments since the center’s inception in 2004. The report reflects the center’s willingness to continue and progress within its mandate extending its experience, lessons learnt and implementation mechanisms for the socioeconomic development of the country.

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Elcc five year_achievement_report

  1. 1. Five‐Year Achievement Report  2004‐2009                                                                              This  report  was  developed  and  published  by  the  E‐Learning  Competence  center  (ELCC)  to  portray  the  past    years accomplishments since the center’s inception in 2004. The ELCC five‐year achievement report reflects    the center’s willingness to continue and progress within its mandate extending its experience, lessons learnt    and implementation mechanisms for the socioeconomic development of the country.        © Copyright E‐Learning Competence Center 2010  A  Subsidiary of Ministry of Communications and Information Technology   
  2. 2. `    List of Diagrams    Diagram 1: ELCC Implementation Model  Diagram 2: e‐Content Development Workflow  Diagram 3: Process of Establishing Academies    Diagram 4: LLL Framework  Diagram 5: NDN Delivery Outlets  Diagram 6: Curricula Portfolio of Cisco Academy Program  Diagram 7: Cisco Entrepreneur Institute Model for Integration ELCC’s Developed Content  Diagram 8: Cisco Entrepreneur Institute Courses  Diagram 9: Implementation Model for ELCC Entrepreneurship Education Program          List of Tables    Table 1: IT Essentials Cisco Academy Training Centre (CATC) Activities  Table 2: Total Delivery Centers  Table 3: Cisco Entrepreneur Institute Regional Training Center Activities  Table 4: Delivery Centers by Sector  Table 5: Total Beneficiaries of ELCC’s E‐Learning Programs (2004‐2009)  Table 6: Created Jobs  
  3. 3.   ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009    Preface       Learning and education are increasingly becoming fundamental to the progress of countries—for economic  prosperity,  social  well‐being  and  personal  fulfillment.  They  have  long  been  the  path  to  opportunity  and  prosperity. E‐learning is changing the way enterprises and individuals gain competitive advantage through  improved human performance. The e‐Learning practice is proved to have indispensible power in developing  skills  that  generate  an  entrepreneurial  mindset  and  in  deploying  innovative  solutions  to  increase  access,  improve  performance,  reduce  cost  of  delivery  and  offer  convenience  and  flexibility  to  learners.  Equally  important is the powerful influence that e‐Learning exerts in leveraging scarce resources and creating equal  opportunities for learning.    Aware of the vital importance of education as a driver of the economy, the Government of Egypt (GoE) has  long  made  educational  reform  a  priority,  major  component  of  which  is  the  utilization  of  technology  in  education.    The  Egyptian  government  wanted  to  improve  the  country’s  ability  to  compete  in  the  global  economy  by  equipping  citizens  and  enterprises  with  the  technology  and  management  skills  they  need  to  succeed.     In  2004,  the  Ministry  of  Communications  and  Information  Technology  established  the  e‐Learning  Competence  Center  (ELCC)  in  partnership  with  Cisco  to  integrate  cutting‐edge  ICTs  in  the  educational  reform plans and learning processes and help enhance Egypt’s socio‐economic development and secure a  strong competitive position in the global market through the provision of a comprehensive, scalable Web‐ based e‐learning authoring, delivery and management systems. The ELCC was also designed to be the heart  of  the  national  e‐Learning  industry,  developing  the  national  e‐learning  model  and  content  for  the  entire  country, and training the instructors who would roll‐out training to thousands of students.     In  five‐year  time,  the  ELCC  attained  notable  achievements  within  several  areas,  namely:  content  development  and  localization,  curriculum  development,  national  delivery  network,  industry  development,  research and development (R&D), lifelong learning and training on the national, regional and international  levels.  Today,  the  ELCC  serves  as  the  central  vehicle  in  Egypt  for  bridging  the  gap  among  Egyptian  SMEs,  knowledge  workers  and  the  global  economy.  The  center  equips  young  Egyptian  professionals  with  the  cutting‐edge business and technology skills they need to help their businesses become efficient, productive,  and  competitive.  This  five‐year  achievement  report  reflects  the  center’s  willingness  to  continue  and  progress  within  its  mandate  extending  its  experience,  lessons  learnt  and  implementation  models  for  the  development of the e‐Learning/e‐content industry and the leverage of the economy.     With respect to lifelong learning and training, ELCC delivered IT, executive and entrepreneurship training to  over  60,000  Egyptian  professionals  and  SMEs.  To  date,  the  center  has  established  around  700  local  academies  across  the  country,  the  National  e‐Learning  Delivery  Network,  which  is  a  network  of  Cisco‐ certified training centers that deliver e‐learning programs. The underlying strategy is to leverage IT clubs in  high  schools,  technical  schools,  colleges,  universities  and  community‐based  organizations  and  maximize  value  through  efficiency  and  scalable  outreach  in  accordance  with  international  standards.    The  program  has  graduated  more  than  3,000  certified  instructors/facilitators.  In  addition,  the  center  has  launched  the  national lifelong learning portal, www.elcc.gov.eg, to act as the gateway of lifelong e‐learning in Egypt.  
  4. 4.   ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009    Preface In  terms  of  content  development,  the  center  has  developed,  localized  and  delivered  the  IExec  Business  Essentials course jointly with Cisco and a team of experts from Accenture who transferred the know‐how to  the  center  and  helped  build  its  capacities  and  realize  its  core  competence  in  content  development  up  to  international standards. The course helped EEI deliver ICT‐related education to thousands of SMEs allover  Egypt.  The  ELCC  has  actively  developed  the  curricula  and  e‐learning  content  of  educational  programs  provided by multinational firms and institutes such as Microsoft, IBM and Middlesex University.  The center  has  also  developed  an  e‐Learning  Diploma  that  introduces  certification  for  e‐learning  professionals  and  practitioners  to  acquire  competencies  to  design,  deliver,  support  and  evaluate  effective  e‐learning  programs. The diploma graduated 200 students; all were hired in the market to fulfill the un‐met demand  for qualified e‐learning professionals.     With  regards  to  Research  and  Development  (R&D),  The  ELCC  research  unit  has  developed  the  E‐learning  Standards  to  reinforce  national  e‐learning  quality  standards.  The  standards,  developed  from  an  international perspective and tailored to a local context, was endorsed by the Cisco Learning Institute (CLI).     ELCC  efforts  to  develop  the  national  industry  throughout  the  past  five  years  are  pervasive.  A  new  profession  has  been  created  in  the  country  as  an  offshoot  to  the  center’s  certification  program  for  e‐ learning professionals, resulting in significant increase in demand for quality e‐learning content evident in  the  number  of  contracted  content  development  projects  and  released  bids  throughout  the  last  couple  of  years which gave rise to the generation of hundreds job opportunities and new career paths.     the ELCC was honored two distinguished awards in recognition of its innovation in taking Egypt forward in  the field of e‐Learning, – ‘Technology in Government in Africa Award’, April 2007 and  ‘Cisco Project of the  Year  Award’,  Nov  2007  –  in  acknowledgment  of  its  outstanding  achievements  and  notable  impact  on  the  socioeconomic development of the country.     To realize these achievements, the ELCC deploys a success‐proven implementation model that integrates,  leverages  and  harmonizes  all  resources,  capacities  and  efforts  including  infrastructure,  technology,  know‐ how and content addressing all stakeholders and promoting the industry. Since sustainability and efficiency  are key strategies, the center has developed and implanted a comprehensive plan of action to go green. The  center’s experience was documented in a case study to help frame best practices in this area.     The ELCC adopts a public‐private partnership model of collaboration that embarks on world‐class network  of strategic alliances to enable a higher level of productivity and efficiency through an optimum exchange of  expertise, intellectual property and technology. ELCC have successfully developed alliances with reputable  organizations of multinational content and technology providers such as Cisco, Accenture, Microsoft, IBM,  Siemens and Middlesex University.      We are only at the beginning of seeing the true potential of what e‐Learning can offer and the impact that it  has  on  the  socioeconomic  development  of  the  country.  Capitalizing  on  our  built  capacities,  accumulated  competencies,  achieved  results  and  realized  impact,  we  look  forward  to  put  into  force  our  core  competencies  towards  boosting  entrepreneurship  and  creating  a  vibrant  community  of  local  entrepreneurial mindset to further enable the country’s social development and economic recovery. 
  5. 5. ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 1 1 |The E-Learning Competence Center 1.1 Strategic Framework Vision Founded in 2004 as an alliance between the Ministry of Communications “To Integrate cutting-edge ICTs and Information Technology (MCIT) and Cisco Systems, the E-Learning in the educational reform plans and learning processes and help Competence Center (ELCC) is Egypt’s leading organization in e-Learning with enhance Egypt’s socio- a track record of developing and delivering a wide array of state-of-the art economic development and to e-Learning courses and content, setting and disseminating the quality secure a strong competitive standards of e-Learning, providing best practice research and expert position in the global market” consultancy in e-Learning and engendering the first wave of facilitators and e-trainers into the market. To this end, the purpose of the ELCC is to act as a hub for the integration, Mission development and dissemination of e-Learning content of relevance to the “To contribute to Egypt’s economic growth and global Egyptian market. competitiveness by enhancing workforce performance and Today, the ELCC serves as the central vehicle in Egypt for bridging the gap creating job opportunities among Egyptian SMEs, knowledge workers and the global economy. The through high quality, practical, center equips young Egyptian professionals with the cutting-edge business state-of-the-art e-Learning and technology skills they need to help their businesses become efficient, and human resources productive, and competitive. development activities in compliance with the Strategic Objectives government and business Through its various activities, ELCC aims to: communities evolving needs”  Lead and develop Egypt’s e-Learning Industry and leverage its resources.  Develop a replica model of e-Learning that integrates global quality in a local context.  Disseminate e-Learning quality standards in Egypt and reinforce adherence to it by local players.  Promote and cultivate an e-Learning culture that promotes equal access to learning opportunities and efficient use of ICTs.  Create the first wave of e-Learning leaders by developing their entrepreneurship skills.  Build the country’s human resource capacities and help create job opportunities.
  6. 6. ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 2 ELCC Implementation Model The ELCC deploys a success-proven implementation model that integrates, leverages and harmonizes all resources, capacities and efforts in the most sustainable and efficient manner. The model’s Key building blocks include infrastructure, technology, knowhow, content, partners and beneficiaries. The implemented model reflects the center’s underlying strategy in making the most efficient use of the available resources (technology, human and infrastructure) and creating synergy among all stakeholders of content providers, technology providers, community development centers, government organizations and end beneficiaries to realize a widespread impact on the socioeconomic development of the country. Diagram 1: ELCC Implementation Model
  7. 7. ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 3 1.2 Functions With our mandate to lead the e-Learning industry in Egypt, develop its capacities and serve as a driving wheel for enhancing the country’s workforce, ELCC manages a number of interdependent functions, all of which work harmoniously towards the design and implementation of state-of- the-art, quality e-Learning programs and initiatives and demonstrating best practices in this area. 1.2.1 Content Development ELCC develops a wide array of e-Learning content and courses in different disciplines in order to provide organizations and individual learners with the knowledge and skills they need to stay on the cutting edge of technology and leadership. The content development process involves the transformation of unstructured raw content into interactive and effective e-Learning content by leveraging the expertise of the center’s content development team comprising software engineers, Instructional Designers (ID)s, graphic designers and animators. Main Objectives of the Content Development Division:  Act as an enabler of the content development local industry.  Improve the Egyptian market share of the locally-developed e-Learning content.  Continuously change the academic content and curricula in e-Learning development to meet future trends and needs. Main Activities of the Content Development Division:  Analyze the learning needs of target audience  Analyze and study content  Instructional Design (ID)  Design graphics and develop animation  Publish content through content authoring tools and integrate media elements  Reporting and tracking  Testing and evaluating learning effectiveness Diagram 2: e-Content Development Workflow
  8. 8. ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 4 1.2.2 Curricula Development and Localization ELCC Goes Green ELCC works with and coordinates the efforts of sector-specific, in-country Being fully aware of the agencies, independent Subject Matter Experts, consultants and translators subsequent effect of energy consumption on carbon to develop and localize the curricula of learning material in a variety of dioxide emissions of ICTs, and disciplines in a way that captures the essence of the concerned recognizing the critical culture/context and fully engages learners. importance of ICT as an enabler for environmental and Main Objectives of the Curricula Development and Localization Function: cultural change, the ELCC have  Provide access to specialized, quality content that is directly applicable developed and implanted a or adaptable/translatable to the local context comprehensive plan of action  Create locally adapted curricula in terms of course content to go green. The center’s (terminology and proprietary examples from the specific country, experience was documented business or industry), course organization and media creation in a case study to help frame best practices in this area and spread it allover the industry. Main Activities of the Curricula Development and Localization Function:  Modify, adapt and context-tailor the English versions of courses  Contextually translate the English versions of courses  Develop and update course content with local case studies 1.2.3 Skills Development and Lifelong Learning ELCC’s Green action plan The professional development and lifelong learning function of ELCC focuses covered four areas: on enhancing the technical, professional and entrepreneurial skills of the  The center’s operations and largest segments of citizens who have finished their formal education. the impact it has as a Increased access, scalability and outreach are at the heart of the center’s business. lifelong learning function which is made possible through the tactical and  Creating efficiency and efficient utilization of latest e-Learning tools and techniques. sustainability in its e- Learning, which is Main Objectives of the Skills Development and Lifelong learning function: inherently Green learning.  Equip citizens and businesses with the technology and business skills  Integrating sustainability strategies in the center’s needed to compete in today’s global knowledge-based economy overall corporate strategy. through the provision of high-quality, standardized IT and business  Inspiring its employees to education. get involved and take  Build the capacity of the national e-Learning/e-content and build a action. cadre of highly competent e-Learning professionals and practitioners.  Spreading knowledge and  Develop the capacity of the local e-Learning industry to adopt awareness of Green ICT innovative learning solutions in partnership with world-class firms. through online courses.  Upgrade channels of lifelong learning that foster socio-economic development through e-Learning and delivery centers.
  9. 9. ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 5 Main Activities of the Skills Development and Lifelong learning function: Lifelong Learning is an  e-Learning professionals certification programs – The certification essential part of the MCIT provides a framework for individuals to acquire the necessary training and education competencies to design, deliver, support and evaluate quality e-Learning strategy. MICT seeks to establish a connected learning programs. community that creates  Strategic alliances – Establish collaborative partnerships with technology educational experience and and content providers for the exchange of expertise, intellectual property opportunities for 21st-century and technology. learners to realize their full  Training of Trainers (ToT) – Prepare instructors to facilitate the blended potential. learning programs and provide them with the necessary IT and e-Learning management skills to manage their e-Learning classrooms. MCIT in Ten Years  Content Development and Localization – Develop first-hand, adaptable and localized content to keep training flexible and engaging.  National Delivery Network – Create a nationwide delivery network to act as outlets for the delivery of e-Learning programs.  ELCC Lifelong Learning Portal – Develop and maintain a web portal that provides learners, e-Learning practitioners and scholars in Egypt with open access to an extensive pool of knowledge resources and e-Learning material in an easy-to-use, consistent and highly interactive manner. 1.2.4 Research & Development (R&D) The ELCC has established an R&D division within the center which is responsible for the development, review, evaluation and dissemination of The ELCC’s Research and quality eLearning standards among stakeholders involved in capacity building, Development unit examines content development, quality assurance and infrastructure development in issues such as interoperability order to ensure sustainable and relevant e-Learning for all. between different platforms and national e-Learning Main Objectives of the R&D Division: standards. The R&D division at  Systematically assess and evaluate the products and services of the local e-Learning industry based on ELCC’s e-Learning standards acknowledged the ELCC has acquired different and endorsed by the Cisco Learning Institute (CLI) e-Learning development  Implement reliable metrics and guidance in measuring improvement platforms and has migrated  Offer effective solutions for improvement and supervise their deployment two courses between three  Build /update the local e-Learning industry database different learning management  Share, aggregate, and synthesize best practices in using technology to systems to build competencies enhance the quality of e-Learning around the existing e-Learning platforms. Main Activities of the R&D Division:  Technology tracking and research on latest trends and best practices MCIT Yearbook 2008  Documenting results and critical life cycle milestones  Building a rich e-repository of e-authoring tools and pedagogical practices  Develop comparative analytical reports in the field of e-Learning  Migrate courses between different platforms  Submit research project proposals to national and international organizations
  10. 10. ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 6 1.2.5 Portals Development The ELCC has a full portal development, web design and web content management capacity of portals and has built expertise in designing, developing and managing web portals using the latest ASP.net and Web 2.0 technology and in accordance with internationally identified and recognized portal development and web content management guidelines and standards. Main Objectives of the Portals Development Function:  Develop quality, high-level web content and technical architecture portals with information, resources and business processes targeted towards the user  support knowledge acquisition and learning and capture new knowledge in the field of portals development and provide best practice work frameworks  Add new value by bringing the full range of back-end systems and Content Management Systems (CMS) under one function  Provide access to well-represented web content Main Activities of the Portals Development division:  Conceptual Design: Information architecture (data scheme and wireframes, data structuring and leveling), Technical Architecture, User interface and navigation architecture and functional requirements  Map content and resources to work processes to anticipate the full range of user requirements and provide filtered resources on-demand at the moment of need  Personalization, integration with back-end systems and content management  Search Engine Optimization (SEO)  Web design  Web content development and management  Web development and Web 2.0 technology application  Iterative usability testing  Web analytics: Observing user actions and provides clear, instructional feedback about the user’s state, actions, and options ELCC Integrates web 2.0 applications and platforms into e-Learning ELCC uses web 2.0 platforms like wikis and social networking sites to create online learning communities. The center relies on e-Learning platforms (LMS, Content Management tools, Authoring tools) where learning is “created” and not just “delivered”. Rather than being composed, organized and packaged, e-Learning content is syndicated, much like a blog post or podcast.
  11. 11. ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 7 1.3 Programs 1.3.1 National Delivery Network The ELCC has created a nationwide delivery network through implementing a scalable plan to leverage and optimize the use of IT clubs all over the nation to act as outlets for the delivery of web-based content, online assessment, student performance tracking, hands-on labs, instructor training, support and preparation for industry standard certifications. The underlying strategy of ELCC’s National Delivery Network (NDN) is to leverage IT clubs in high schools, technical schools, colleges, universities and community-based organizations and maximize value through making the most efficient use of them. Launched in September 2004 with the recruitment of 30 e-Learning institutions in eight governorates, the NDN has spread to over 650 Local Academies. Since its inception, over 60,000 students, instructors and administrators have participated at the Local Academies located in high schools, technical schools, colleges, universities and community-based organizations. ELCC institutionalized a model for NDN that is based on a capacity building approach capitalizing on the investments endured in MCIT’s IT Clubs initiative by leveraging the already existing IT clubs, converting them to e-Learning centers for the delivery of content and building their capacities to become the platform for the lifelong learning initiative. Diagram 3: Process of Establishing Academies With a proven record of accessibility, outreach and sustainability, the NDN model was recognized by Cisco and replicated by its institutes in emerging markets.
  12. 12. ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 8 Activities of the National Delivery Network Program:  Develop implementation model to establish, monitor and sustain the national e-Learning delivery network.  Training of Trainers (ToT) - prepare instructors to facilitate the blended learning programs and provide them with the necessary IT and e-Learning management skills to manage their e-Learning classrooms.  Provide managers and administrators of NGOs with the business model and training them on how to operate and administer the e-Learning programs and guarantee sustainability.  Provide content and e-Learning support technology (LMS, Media Platforms).  Certify the e-Learning delivery channels.  Deploy a Monitoring and Evaluation (M&E) mechanism for performance monitoring and quality assurance. Diagram 4: NDN Delivery Outlets
  13. 13. ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 9 Key Features of the National Delivery Network Program:  World-class industry-recognized certification  Curriculum development by educators for educators  Constant on-line assessment and grade book tools  Online support and training  Empowerment – IT career preparation, building capacities and inspiring growth  Out-reach and scalability – Bringing content where true beneficiaries are  Affordability and accessibility – Curriculum access at no cost and promoting equal opportunities of learning  Efficiency and value maximization – optimizing resources and multiplying effect Diagram 5: LLL Framework
  14. 14. ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 10 National Delivery Network Architecture A. Cisco Academy Training Center (CATC) for IT Essentials The collaborative agreement between ELCC and Cisco Networking Academy Program (CNAP) certifies ELCC as both as an IT Essentials Cisco Academy Training Centre (CATC) and a Regional Academy for Cisco Certified Network Associate (CCNA) to train and support instructors and students both at the Instructors Academy and Local Academy levels. ELCC as CATC is responsible for the quality of training conducted at its delivery centers and the subsequent instructional qualities of the Academy instructors, who in turn train Local Academy instructors. In its capacity as CATC, ELCC is certified by CNAP for delivering IT Essentials course. Under this agreement, CNAP provides the curricula and program directly to ELCC where ELCC train instructors/facilitators at the Instructors Academies and the Instructors Academies in turn deliver the curricula to students at Local Academies. Major Duties and Responsibilities of ELCC as CATC:  Establish Instructors and Local Academies, build their capacities, maintain their operations and provide them with ongoing technical, administrative and training support.  Flow down IT Essentials training to students and instructors/facilitators.  Ensure that Instructors and Local Academies adhere to CNAP standards of quality stated in the Quality Assurance Plan (QAP). IT Essentials IT Essentials provides students and workers with in-depth networking and IT skills that enable them to expand their knowledge of computer hardware and operating systems. IT Essentials provides practical knowledge of the functionality of hardware and software components as well as suggested best practices in maintenance, and safety issues. Through hands on activities and labs, students learn how to assemble and configure a computer, install operating systems and software, and troubleshoot hardware and software problems. In addition, an introduction to networking is included. The course helps students prepare for the internationally recognized CompTIA A+ certification. The course introduces students intensively to multi-user, multi-tasking network operating systems. Characteristics of the Linux, Windows 2000, NT, and XP network operating systems are discussed. Students explore a variety of topics including installation procedures, security issues, back up procedures and remote access.
  15. 15. ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 11 B. Regional Academy for Cisco Certified Network Associate (CCNA) In its capacity as CCNA Regional Academy, ELCC is certified by CNAP for delivering CCNA Certification. Under this agreement, CNAP provides the curricula and program directly to ELCC where ELCC creates Local Academies allover the nation to deliver the curricula to Instructors and students. Major Duties and Responsibilities of ELCC as CCNA Regional Academy:  Establish Local Academies, build their capacities, maintain their operations and provide them with ongoing technical, administrative and training support.  Deliver CCNA Certification training to instructors/facilitators.  Ensure that Local Academies adhere to CNAP standards of quality. CCNA Certification Cisco Certified Network Associate (CCNA®) validates the ability to install, configure, operate, and troubleshoot medium- size route and switched networks, including implementation and verification of connections to remote sites in a WAN. CCNA curriculum includes basic mitigation of security threats, introduction to wireless networking concepts and terminology, and performance-based skills. This new curriculum also includes (but is not limited to) the use of these protocols: IP, Enhanced Interior Gateway Routing Protocol (EIGRP), Serial Line Interface Protocol Frame Relay, Routing Information Protocol Version 2 (RIPv2), VLANs, Ethernet, access control lists (ACLs). Diagram 6: Curricula Portfolio of Cisco Academy Program
  16. 16. ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 12 C. Cisco Entrepreneur Institute Regional Training Center Background ELCC worked closely with Cisco to develop and localize the iExec Business Essentials course, a comprehensive e-Learning curriculum to address critical skill gaps particular to small and midsize enterprises (SME)s in Egypt. Cisco partnered with the Accenture Development Partnership (ADP) program to implement an Arabic version of the course to effectively serve Egyptian learners. ADP supported the effort over six months of consultation at the ELCC and played a crucial role in building capacity at the center. ELCC, through the development and localization of the course, raised the flag of SMEs education in Egypt and shed the light on the need for a skill development program dedicated particularly to this segment. ELCC, through the development and localization of the course, raised the flag of SMEs education in Egypt and shed the light on the need for a skill development program dedicated particularly to this segment. Capitalizing on such market need, Cisco initiated a program - Cisco Entrepreneur Institute - to help cultivate and grow entrepreneurs by providing entrepreneur-specific (business) knowledge; a mentoring network; a resource center where entrepreneurs can find sound business advice and services and Internet business solutions for SMEs. The Business Essentials course has been incorporated into the new Institute program, which is rolling out to several emerging markets countries. Diagram 7: Cisco Entrepreneur Institute Model for Integrating ELCC’s Developed Content
  17. 17. ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 13 ELCC as Cisco Entrepreneur Institute Regional Training Center In May 2008, ELCC was certified as the Institute’s official Training Center to help Egyptian entrepreneurs start and grow their own businesses based on practical and professional strategies using the Institute’s content and know-how to deliver the Institute’s programs to SMEs through Local Institutes that are established by the center allover the country. Using the Institute’s expert content and Web and media-enabled platform (WebEx), ELCC delivers workshops for their participants enhanced by the experience of the local entrepreneurs and facilitators. ELCC serves as a Regional Training Center by sponsoring and serving as a resource for other Local institutes. Major Duties and Responsibilities of ELCC as Cisco Entrepreneur Institute Regional Training Center  Institutionalize a local model for leveraging IT clubs and delivering the e-Learning content  Establish Local Institutes, build their capacities and maintain their operations by providing them with ongoing technical, administrative and training support  Ensure that Local Institutes adhere to standards of quality set by the for Cisco Entrepreneur Institute program  Provide Local Institutes with ongoing curricula support  Flow down students and facilitators training iExec Business Essentials Program The iExec Business Essentials program provides ICT-related business education that helps SMEs develop new strategies to transform their organization and business through the strategic use of IT and Internet applications and teaches students how to develop business plans for an effective IT business deployment. The course enables SMEs to become more competitive and innovative in their operations. The current curriculum covers starting, growing, and tech-enabling a business. Through collaboration with attendees and Institute feedback, the curriculum continues to expand and evolve to support the growing needs of entrepreneurs in Egypt. Diagram 8: Cisco Entrepreneur Institute Courses
  18. 18. ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 14 D. Content Development Agreements ELCC Developed Content  Business Computer Basic (BCB) Middlesex University  IT in Organizations Within the agreement, Middlesex University offered curricula for  IT Essentials two courses – IT in Organizations and Communication skills for  CCNA Certification Business and Computing – to be developed and offered by ELCC to  CCNA security its online community of learners.  iExec Business Essentials  Starting a Business  Growing a Business  Microsoft Unlimited Potential (UP) Program Microsoft  e-Learning Fundamentals  Visual Learning ELCC hosted the content and developed the curriculum of  E-Content Design Standards Microsoft Unlimited Potential (UP) Program and made it  Instructional Design accessible to beneficiaries through the center’s wide-access NDN.  Assessment Design  Interactive Learning/ Simulation Tools  Online Support IBM  Ethical & Legal Issues in e- Learning IBM provided the center with its well-proved content authoring  e-Learning Standards & tool – “Content Producer” – together with content consultancy for SCORM the curriculum of the ITI’s 9-months e-Learning diploma.  Green ICT Siemens ELCC was granted by Siemens a license to use its renowned Learning Management System (LMS) platform Centra, for the administration, documentation, tracking and reporting of the center’s e-Learning and lifelong learning programs for an unlimited number of users. E. ELCC Content The curricula and learning content is an instrumental component in the lifelong learning framework. ELCC aggregates, develops and validates learning content capitalizing on its strong network of content providers and Subject Matter Experts in addition to the center’s internal expertise in research and content management.
  19. 19. ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 15 1.3.2 ELCC Entrepreneurship Education Program Fostering Entrepreneurial Mindsets through e-Learning “ This (collaboration opportunity) came at the right time for us. We are going through tremendous change, our Country will survive the change but developing our people's skills is our main concern and top priority. Our second challenge is to help modernize our businesses to be able to compete. Two million SMEs representing 80 % of the Egyptian companies are in need of knowledge and training on how to run their business effectively. ” We have the will to sponsor these initiatives at the Government level Prime Minister Dr. Ahmed Nazif on the occasion of the inauguration of the center Realizing the importance of entrepreneurship and entrepreneurial skills in building and sustaining a viable economy, the ELCC focused its efforts to developing a national entrepreneurship education program to harness the existing potential in nurturing local talent and develop the next wave of leaders and innovators who will create jobs and value for society and empower others to create a better future. The program embarks on expert content from specialized institutions and utilizes innovative e-learning solutions to increase access, improve performance and reduce cost of delivery. ELCC foresees enormous potential in investing in entrepreneurship education in order to nurture talent and develop the next wave of leaders and innovators who will create jobs and value for society and empower others to create a better future. ELCC Entrepreneurship Education Program embarks on the center’s strong and wide-access national e-Learning delivery network and capitalizes on the center’s record of success in developing and delivering SMEs training and e-Learning jointly with Cisco Entrepreneur Institute. The program’s implementation model constitutes the content development and delivery of the Institute’s Entrepreneurship Program, rolling out training through the national delivery network in schools, universities and NGOs to reach end beneficiaries of students, young graduates, SMEs, women and prospect entrepreneurs.
  20. 20. ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 16 Strategic Objectives:  To cultivate a culture of entrepreneurship with all the mindset of innovation, creativity and efficiency that it embodies.  To generate economic growth and sustainable development, create jobs and advance human welfare through fostering entrepreneurship behavior and skills.  To leverage e-Learning technology as an enabler for delivering wide access and scalable entrepreneurship education.  To build a national capacity for delivering innovative entrepreneurship education in partnership with world-class public/private entities.  To develop delivery channels of entrepreneurship education to facilitate access and outreach through nation-wide e-Learning and delivery centers. Diagram 9: Implementation Model for ELCC Entrepreneurship Education Program
  21. 21. ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 17 Program Activities:  Content Development – Develop interactive and collaborative e-Learning content  Content Localization – Develop first-hand, adaptable and localized content with local case studies.  Training of Trainers (ToT) – Prepare instructors to facilitate the blended learning programs and provide them with the necessary IT and e-Learning management skills to manage their e-Learning classrooms.  Recruiting Local Academies – Enlarge the base of the delivery network through recruiting local academies to act as delivery outlets.  Rolling out Training – deliver training to end beneficiaries  Monitoring and Evaluation – Monitoring performance and introducing corrective actions Cisco Entrepreneur Institute Program In May 2008, ELCC was certified as a Cisco Entrepreneur Institute official Training Center to help Egyptian entrepreneurs and SMEs start and grow their own businesses based on practical and professional strategies using the Institute’s content and know-how to deliver its programs to SMEs through Local Institutes that are established by the center allover the country. ELCC, through the development and localization of the iExec course, raised the flag of SMEs education in Egypt and shed the light on the need for a skill development program dedicated particularly to this segment. The content development, localization and delivery of the Cisco Entrepreneur Institute program is executed and managed by the ELCC. The program is delivered at ELCC’s six Training Centers for Cisco Entrepreneur Institute using the Institute’s expert content and Web and media-enabled platform (WebEx). The program provides ICT-related business education that helps SMEs develop new strategies to transform their organization and business through the strategic use of IT and Internet applications and enables them to become more competitive and innovative in their operations. ELCC serves as a Regional Training Center by sponsoring and serving as a resource for other Local institutes. iExec Business Essentials Program The IExec Business Essentials program provides ICT-related business education that helps SMEs develop new strategies to transform their organization and business through the strategic use of IT and Internet applications and teaches students how to develop business plans for an effective IT business deployment. The course enables SMEs to become more competitive and innovative in their operations. The current curriculum covers starting, growing, and tech-enabling a business. Through collaboration with attendees and Institute feedback, the curriculum continues to expand and evolve to support the growing needs of entrepreneurs in Egypt.
  22. 22. ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 18 Societal and Economic Impact Impact in Numbers  In few years, iExec Business Essentials program reached thousands of  3,000 Entrepreneurs Egyptian SMEs. The center’s implementation model of the program has Trained enabled the flow down of training from the graduated delivery partners  260 SMEs Served and trainers to other businesses in a massive scale.  40 Instructors Trained  6 IT clubs certified as  ELCC laid the groundwork to expand the capacity of the workforce, e-Learning Delivery including producing more trainers who could reach out to SMEs and Centers professionals at all levels nationwide. ICT for M/SMEs Project  Providing the program in a localized context helped build a new In a bid to leverage ICTs to generation of Egyptian knowledge workers and IT professionals; develop generate employment a targeted e-Learning curriculum and implement a technology platform opportunities and develop capable of supporting the curriculum’s authoring, management, and business and IT skills of SMEs in delivery systems. Egypt, the ELCC have rolled-out locally adapted entrepreneurship training to 100 SMEs in underprivileged “ areas in Egypt using expert content from Cisco, conducted The Business Essentials curriculum we created has all of the components awareness seminars and that need to be acquired by any startup company or SME. It provides the certified six local NGOs as fundamentals of using ICT in business, how to develop strategies for delivery centers for IT using the Internet and IT, and how to make a business case for Essentials course. The training technology. At the end of the class, each student even creates an ICT was conducted as part of the ” business case or proposal for the student’s business. two-year project ICT for —Yasser Kazem M/SMEs, a joint collaboration between MCIT and UNDP Director, ELCC represented by Egypt ICT Trust Fund (ICT-TF) in partnership with IDRC and Microsoft. ICT for M/SMEs project aims to raise awareness and advocate Success Story the importance of integrating ICT into Micro, Small and New Hope for a Small-Business Owner Medium Enterprises (M/SME)s operations to develop highly After taking the Business Essentials course, Yehia El Zaeem, the owner of a skilled, adaptable, and small company that manufactures dry cleaning equipment, gained a new technology-savvy workforce. perspective on his business that caused him to cancel plans to leave Egypt. El Zaeem realized that by improving his management and IT skills, he could make his operations more efficient and profitable. “Seeing the numerous benefits that can be added to my business by applying the different business strategies that I learned from the course gave me great hope,” says El Zaeem.
  23. 23. ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 19 1.3.3 ELCC National Lifelong Learning Portal ELCC National Lifelong Learning (LLL) Portal was developed as part of the center’s commitment to EEI’s Lifelong Learning track to act as the hub of lifelong e-Learning in Egypt and the NDN online gateway. It is the entry point for all individuals and entities seeking e- Learning and LLL opportunities in different disciplines. www.elcc.gov.eg LLL Portal Target Audience:  Learners --- both Individuals and entities seeking e-Learning and LLL opportunities in different disciplines  Professionals --- seeking to get the “Know-How” of e-Learning and all related fields.  Researchers and Scholars --- seeking knowledge and information on LLL and e-Learning.  Organizations --- both Public and private seeking partnerships in the field of LLL and e- Learning.
  24. 24. ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 20 Mandate of the Main Objectives of the National LLL Portal: National LLL Portal  Reinforce knowledge acquisition and learning, aggregate resources and “Provide a single access point simplify access to relevant data, task performance tools, applications to extensive e-Learning software, news, collaboration environments, people, websites, etc. resources that enables  Add value by enabling collaboration across various stakeholders by learners, e-Learning practitioners and scholars in bringing the full range of back-end systems and databases underneath Egypt to easily identify, retrieve one common interface that incorporates structured and unstructured and use data /knowledge to information/data. achieve their learning and  Offer a personalized single point of entry with information, resources performance goals in an easy- and business processes targeted towards the specific needs of users. to-use, consistent and highly  Capture and document new knowledge in the field of e-Learning to interactive manner.” fully leverage the knowledge and skills of local e-Learning organizations, practitioners and researchers.  Enable industry intelligence by acting as a focal front-end to the local Portal Audience e-Learning industry facilitating the dissemination of e-Learning  Learners standards and spreading news and multi-dimensional analysis in the  Professionals industry.  Researchers and Scholars  Organizations LLL Portal Features:  Clear and consistent navigation Portal Services  Consistent look and feel, behavior, options, layout, conventions and  Lifelong Learning language Programs  Unified Single entry point as the Portal’s homepage assembles the  Log-in favorite and the mostly needed pieces of information (news, alerts,  Directory links ...) and functionality (calendar, etc.).  Search Engine  Represents process, knowledge and data in the most powerful and  ELCC and Industry practical form  e-Newsletter  Alerts and Calendar of  Institutionalize best approach. Model task performance methods against best practice Events  RSS Feeds Service  Provides alternative views of the interface and resources  e-Learning Library  Integrates resources and anticipates user requirements  Career Center  Layers resources to provide users with control over the depth of  User Support content  e-Guide  Automates tasks whenever possible  Live Streaming  Provides customization and personalization options  ELCC Think Tank  Collaboration Platform
  25. 25. ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 21 LLL Portal Components and Services:  Lifelong Learning Programs --- Access to e-Learning programs and online educational material and content.  Log-in --- Enables individual access to information from multiple systems and in multiple formats.  Directory --- Content organized into a structure and hierarchy of categories to facilitate access  Search Engine --- A search capability, which indexes enterprise content from multiple storage systems and allows users to browse and retrieve content based on selection criteria.  ELCC and Industry ---- Specific news and articles  e-Newsletter --- A monthly e-newsletter which content is driven from the day-to-day content updates of the portal  Alerts and Calendar of Events --- Notifications about events delivered within the portal as well as by e-mail shots to the center’s database.  RSS Feeds Service --- Subscription to a particular component or category of content. LLL Portal then syndicate content changes or new content to subscribers.  e-Learning Library --- An open and free access to a wide range of e-Learning material, documents and reports in different disciplines  Career Center --- Jobs @ e-Learning field in Egypt and circulation of resumes  User Support --- “Site Help” and “Frequently Asked Questions” to offer user support on how to use the portal or specific features.  e-Guide --- Online free guide that provides the “How to” regarding various e-Learning fundamentals and processes.  Live Streaming , Webcasting and Webinars  ELCC Think Tank --- Online Expert Consultation  Collaboration Platform --- Collaborative tools such as Learning Management Systems (LMS)s, discussion forums, document sharing, virtual and video conferencing and Web 2.0 applications like the Facebook and Twitter  Web Analytics--- Observes user actions and provides clear, instructional feedback about the user’s state, actions, and options
  26. 26. ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 22 1.4 Projects 1.4.1 The Egyptian Education Initiative (EEI) The Egyptian Education Initiative (EEI) is a public-private partnership that was launched in 2006 between the Government of Egypt and the World Economic Forum’s IT member communities. The initiative supports Egypt’s overall education reform through the effective use of ICTs, with a special focus on harnessing the E-Learning technologies, and maximizes the potential for collaborative Public Private Partnerships (PPP) to achieve its goals. EEI is a global-local and public-private partnership that aims to improve education in Egypt through effective use of ICT, with a special focus on harnessing the e-Learning technologies. EEI Tracks The initiative is composed of four tracks targeting pre-university education, higher education, lifelong learning, and e-Learning industry development. Track 1: Pre-University Education Track The Pre-University Education Track aims to promote appropriate uses of technologies to support and improve teaching, learning and administration, to develop the capacity of teachers and to participate in developing standards for the educational uses of technology that facilitate school improvement in Egypt. Track 2: Higher Education Track Providing quality education for all, preparing our young people to the global market, developing competitive skills geared towards exporting services, these goals among others represent the base for the EEI higher education track plan. The track is implemented across the 17 public universities complementing the efforts of the Ministry of Higher Education.
  27. 27. ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 23 Track 3: Lifelong Learning The introduction and development of technology to school and university students, while vital to Egypt’s future, addresses only half the picture for several decades to come. The Lifelong Learning Track thus focuses on enhancing the skills of those who have already finished their formal education. Lifelong learning is designed to mobilize the education and training of communities, along with economic, social and cultural players. Efforts center around e-Learning, which has the potential to strengthen the partnership between the public and private sectors and the stakeholders involved in education, training and content development. Track 4: Industry Development Track The e-Learning Industry Development Track was devised to build the capacity of the national e-Learning /e-content industry, empowering Egypt to participate in the technological revolution by creating a cadre of highly competent ICT professionals. ELCC Achievements within the EEI: Within Egypt, the ELCC is considered to be a core competence of the EEI. The ELCC has designed, planned, implemented and managed the execution of the initiative’s third and fourth tracks which cover the Lifelong Learning in Egypt and the E-Learning Industry Development. Below is a summary of key achievements of ELCC within EEI. Lifelong Learning Track  Established infrastructure for an environment conducive to lifelong learning - National Delivery Network - through development of a technology platform for e-Learning and leverage of currently present IT clubs as e-Learning delivery centers  The R&D division localized Cisco Entrepreneur Institute’s iExec Business Essentials course  The Content Development division developed the e-Learning version of the Business Essentials courses (Starting a Business and Growing a Business)  Developed and maintained Egypt’s National Life Long Learning Portal – www.elcc.gov.eg  Developed and localized the Business Fundamentals Course(s)  Designed and implemented national e-Learning educational programs
  28. 28. ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 24 Industry Development Track  Designed, developed and delivered an e-Learning Diploma introduces certification for e- Learning professionals. The certification provides a framework for e-Learning practitioners (teachers/instructors, instructional designers and administrators) to acquire the competencies necessary to design, deliver, support and evaluate effective e-Learning programs.  Established and sustained an e-Learning R&D Division within the framework of the EEI to reinforce national e-Learning standards.  The R&D division developed the national e-Learning standards which was endorsed by Cisco Learning Institute (CLI) Planning and Coordination ELCC planned and coordinated the EEI activities in all tracks as follows:  Developed project baseline proposal  Designed the implementation plan of the initiative  Coordinated all the activities between the WEF and multinationals in all tracks  Developed various implementation mechanisms that facilitated collaboration between stakeholders and boosted the private sector’s contribution to the initiative  Designed human resources capacity development programs to meet the third and fourth tracks’ objectives EEI’s e-Learning Industry Development Track was devised to build the capacity of the national e-Learning industry, empowering Egypt to participate in the technological revolution by creating a cadre of highly competent ICT professionals.
  29. 29. ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 25 Success Story Driving high performance for the Egyptian Education Initiative Cisco and ELCC turn to Accenture to develop learning curriculum in support of Egypt’s ground- breaking educational reform Cisco, a global IT partner of the Egyptian Education Initiative and a worldwide leader in networking systems, is partnering with Egypt’s E-Learning Competence Center to drive the EEI’s lifelong learning track. The government established the E-Learning Competence Center (ELCC) to accelerate Egypt’s economic growth by enhancing workforce performance through high-quality, state-of-the-art e-Learning solutions. A key component of the lifelong learning track is the Business Essentials course, a blended curriculum developed by Cisco and piloted in English in Ethiopia, Saudi Arabia, Turkey and Poland. This 52-hour curriculum consisting of Web-based and instructor-led training is designed to help the small and mid-sized business owner who represents 90 percent of all businesses in Egypt. The course focuses on how these businesses can leverage the Internet and other advanced technologies to be more competitive and innovative in their business strategies. To launch this course in Egypt, Cisco and the ELCC determined that the curriculum needed to go through a series of enhancements, including localization of the content to make it more relevant to the Egyptian audience. Specifically, Cisco and the ELCC wanted to translate the course into Arabic, make the course more interactive and incorporate local case studies into the curriculum. Accenture teamed with the ELCC and Cisco on a six-month project to manage the development and rollout of the Business Essentials curriculum in Egypt—including content design and development, course localization and translation, pilot and rollout, and knowledge transfer of e-Learning skills to the ELCC. Cisco and the ELCC turned to Accenture Development Partnerships as its partner in this initiative. Accenture Development Partnerships is a not-for-profit group within Accenture that provides high- quality consulting services to donors, nongovernmental organizations (NGOs) and other non-profit entities working in developing countries. To provide expert program management to the e- Learning initiative, Accenture Development Partnerships leveraged the capabilities of Accenture Learning BPO Services, a service offering within Accenture that provides learning outsourcing solutions to clients globally. Accenture’s learning BPO professionals brought to the project their deep knowledge and expertise in e-Learning, and proven execution capabilities which have helped clients around the world to achieve high performance. Accenture teamed with the ELCC and Cisco on a six-month project to manage the development and rollout of the Business Essentials curriculum in Egypt—including content design and development, course localization and translation, pilot and rollout, and knowledge transfer of e- Learning skills to the ELCC.
  30. 30. ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 26 Accenture managed a team of ELCC content developers to enhance and localize the Business Essentials course for the Egyptian audience. A local translation company was engaged to translate the course into Arabic. Local subject matter experts were leveraged to develop case studies focused on small- to mid-sized businesses in Egypt, the Middle East and Eastern Europe. To help the ELCC manage future e-Learning projects of this scope, Accenture worked with the ELCC team to transfer knowledge and skills—including Accenture’s program management process and methodologies, and templates used in e-Learning development and deployment. Additionally, Accenture managed the procurement, testing and implementation of both a new learning management system and a courseware authoring tool for the ELCC that would enable content development in the Arabic language. This new learning infrastructure provides a critical platform for the ELCC to develop and deliver e-Learning programs in support of Egypt’s education reform efforts. High Performance Delivered Through the teamwork between Accenture, Cisco and the ELCC, the Business Essentials course was successfully launched as part of the Egyptian Education Initiative. The new course—localized and translated into Arabic, and enhanced to improve interactivity and comprehension–was developed and delivered in a six-month period, a much shorter timeframe than originally anticipated by key stakeholders. Through the teamwork between Accenture, Cisco and ELCC, the Business Essentials course was successfully launched as part of the EEI in six-month period, a much shorter timeframe than originally anticipated by key stakeholders. The pilot, which included a group of small and mid-sized business owners and educators in Egypt, was completed in May 2007 and feedback has been outstanding. According to one participant, “I had planned to only attend the first couple of sessions but after seeing how much this course could improve my business, I attended all of the sessions.” The Business Essentials curriculum has been released for full rollout and ultimately will be available at more than 1,000 IT centers throughout Egypt. The curriculum is expected to reach an audience of more than 10,000 people in the next three years. Additionally, the new learning management system and courseware authoring tool has been successfully implemented at the ELCC, positioning the center to more effectively deliver e-Learning programs in the future. In addition to the swift and successful delivery of the Business Essentials course, the Accenture team worked closely with the ELCC to ensure knowledge transfer relating to all aspects of e- Learning development and delivery.
  31. 31. ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 27 In addition to the swift and successful delivery of the Business Essentials course, the Accenture team worked closely with the ELCC to ensure knowledge transfer relating to all aspects of e- Learning development and delivery. According to Yasser Kazem, Director of the ELCC, “Accenture placed a strong emphasis on transferring their knowledge and skills in e-Learning project delivery to the ELCC staff. This has been a tremendous benefit—our team is now prepared to manage e- Learning initiatives of this scope in the future. This skills transfer will have a huge impact on our ability to drive the educational reforms of the Egyptian government.” Accenture, 2007 1.4.2 ICT for M/SMEs In 2006, MCIT and UNDP represented by Egypt ICT Trust Fund (ICT-TF) in partnership with IDRC and Microsoft conducted a two-year nationwide pilot project that aims to raise awareness and advocate the importance of integrating ICT into Micro, Small and Medium Enterprises (M/SME)s operations in a bid to leverage ICTs to generate employment opportunities through the development of a highly skilled, adaptable, and technology-savvy workforce. ELCC Contribution:  Training 100 SMEs in four locations (Fayoum, Beni Suif, Giza and Luxor)  Certifying six NGOs as IT Essentials Academies  Conducting Business and IT essentials seminars and workshops  Delivering localized business case studies
  32. 32. ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 28 1.4.3 Content Development and Localization (iExec) ELCC worked closely with Cisco to develop and localize the iExec Business Essentials course, a comprehensive e-Learning curriculum to address critical skill gaps particular to small and midsize enterprises (SME)s in Egypt. The course provides ICT-related business education that helps SMEs develop new strategies to transform their organization and business through the strategic use of IT and Internet applications and enables them to become more competitive and innovative in their operations. iExec curriculum is a contribution from Cisco® Internet Business Solutions Group (IBSG) - the global strategic consulting arm of Cisco specialized in designing business programs. Cisco partnered with the Accenture Development Partnership (ADP) program to implement an Arabic version of the course to effectively serve Egyptian learners. Staffing a team of two experienced learning specialists, ADP supported the effort over six months of consultation at the ELCC and played a crucial role in building capacity at the center. The content development and localization of the iExec Business Essentials course helped build a new generation of Egyptian knowledge workers and IT professionals, develop a targeted e- Learning curriculum and implement a technology platform capable of supporting the curriculum’s authoring, management, and delivery systems. ELCC develops comprehensive, nationwide model for other government agencies and future e-Learning initiatives for creating and delivering state-of-the-art, e-Learning programs at all levels of education nationwide. The iExec Business Essentials course is currently being delivered at ELCC’s six Training Centers for Cisco Entrepreneur Institute. The course covers the fundamentals of IT and teaches students how to develop strategies and business plans for an effective IT business deployment. iExec Business Essentials Program The iExec Business Essentials program provides ICT-related business education that helps SMEs develop new strategies to transform their organization and business through the strategic use of IT and Internet applications and teaches students how to develop business plans for an effective IT business deployment. The course enables SMEs to become more competitive and innovative in their operations. The current curriculum covers starting, growing, and tech-enabling a business. Through collaboration with attendees and Institute feedback, the curriculum continues to expand and evolve to support the growing needs of entrepreneurs in Egypt.
  33. 33. ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 29 1.4.4 Portals Development Projects The ELCC portal development team carried out a number of projects to develop portals for MCIT projects including the full design of the portal, planning its Information Architecture and developing its technical features and services. Egyptian Education Initiative Egyptian Red Crescent Portal www.eei.gov.eg www.egyptianrc.org Cyber Peace Initiative (Multimedia CD) Egypt’s e-Health Portal www.cyberpeaceinitiative.org
  34. 34. ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 30 1.5 Strategic Alliances ELCC embarks on a world-class network of collaboration and partnerships to enable a higher level of productivity and efficiency through an optimum exchange of expertise, intellectual property and technology. ELCC’s collaboration architecture and approach is based on partnering with reputable organizations of multinational content and technology providers to further foster the center as a platform of competence, high-end technology integration, outreach and scalability. Cisco Networking Academy Program (CNAP) The collaborative agreement between ELCC and Cisco Networking Academy Program (CNAP) certifies ELCC as both a Cisco Academy Training Centre (CATC) and a Cisco Certified Network Associate (CCNA) Regional Academy to train and support instructors and students at the Instructors Academy and Local Academy levels and to establish Academies, build their capacities and maintain their operations by providing them with all technical, administrative and training support. Cisco Entrepreneur Institute In May 2008, ELCC was certified as an Official Training Center for Cisco Entrepreneur Institute to help Egyptian entrepreneurs start and grow their own businesses based on practical and professional strategies using the Institute’s content and know-how to deliver its programs to SMEs through Local Institutes that are established by the center allover the country. In this capacity, ELCC has developed and localized Cisco’s Business Essentials Course (iExec), a comprehensive e-Learning curriculum to address critical SMEs’ skill gaps. Siemens Structured around e-Learning administration and management, the alliance between ELCC and Siemens grants the center a license to use its renowned Learning Management System (LMS) platform, Centra, for the administration, documentation, tracking and reporting of the center’s e-Learning and lifelong learning programs for an unlimited number of users.
  35. 35. ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 31 Middlesex University ELCC and Middlesex University (MU) entered into mutual collaboration with the strategic aim of leveraging the collective experience of both parties in the field of e-Learning and to pilot the use of the university’s e-Learning material in Egyptian universities. In this respect, MU offered curricula for two courses – 1) IT in Organizations and 2) Communication skills for Business and Computing – to be developed by ELCC. The e-Learning versions of the courses were then delivered to over 10,000 students in Egyptian universities. Microsoft In February 2005, ELCC and Microsoft agreed to cooperate in the field of content development and training where ELCC hosted the content and developed the curriculum of Microsoft Unlimited Potential (UP) Program and made it accessible to beneficiaries through the center’s wide-access NDN. The developed e-Learning version was customized to be used in government projects and around 10,000 students received the training. IBM The alliance between IBM and Cisco delivers industry-specific, collaboration- based solutions as IBM provided the center with its well-proved content authoring tool – “Content Producer” – together with content consultancy for the curriculum of the ITI’s 9-months e-Learning diploma.
  36. 36. ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 32 2| Five Years of Achievements: 2004-2009 Achievements in 2.1 National Delivery Network Numbers Throughout the past five years, ELCC’s National Delivery Network program  56,610 students trained was an overall success, resulting in key accomplishments and lessons learned  3,260 instructors trained as measured by the program’s Key Performance Indicators (KPIs). The  60,000 beneficiaries served program has also produced a widespread socioeconomic impact building a  3,000 Entrepreneurs served new generation of Egyptian knowledge workers and IT professionals,  690 IT clubs certified as e- modernizing the country's workforce to compete in today’s knowledge-based Learning Delivery Centers global economy, transforming the Egyptian education system and businesses,  15 courses developed providing high-quality, large scale standardized IT and business education,  2 courses localized developing a targeted e-Learning curriculum, implementing a technology  1,630 training round platform and developing a comprehensive model for creating and delivering a conducted state-of-the-art, nationwide e-Learning initiative. In addition, ELCC, through its  3,000 created jobs SMEs-focused education program, served as a model for other government  15 research report agencies and for future e-Learning initiatives in a variety of subjects, at all developed levels of education nationwide.  The National e-Learning Standards Developed Achievements  The National Delivery Network was introduced in tracks 1, 2, and 3 of Key Performance the Egypt Education Initiative as follows: Indicators  800 e-Learning delivery Track 1: Pre-University Education 473 academies in prep schools channels certified Track 2: Higher Education 24 academies in universities and IT clubs  2,000 instructors certified Track 3: Lifelong Learning (ELCC) 193 academies in IT clubs and NGO's  15% increase in persons applying for e-Learning  IT Essentials course were delivered at 473 selected Preparatory and courses per year Experimental schools over a period of three years within the framework  90% of course attendees of the EEI. certified  690 local academy certified under the ELCC as an e-Learning delivery centers: - 650 IT Essentials CATC Instructors Academies established Success Criteria - 28 IT Essentials CATC Local Academies established  Certified delivery - 6 CCNA Local Academies channels - 6 Cisco Entrepreneur Institute Local Institutes  Certified trainers  Number of trained  58,000 participant trained: participants per year - 3,260 instructors certified  Participants learning - 56,410 students trained scores  Rigorous course curriculum, learn in labs using the latest technology
  37. 37. ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 33  ELCC established centers for e-Learning delivery among: - Ministry of Education (schools) --- 473 centers - Ministry of Higher Education (universities) --- 24 centers - Non-governmental Organizations (NGOs) --- 181 centers - Small & Medium Enterprises (SMEs) --- 6 centers  To date, around 60,000 students and trainers have directly benefited from ELCC’s e-Learning programs. Key accomplishments include: - 55,000 students trained on IT Essentials I & II Table 1: IT Essentials Cisco Academy Training - 3,000 instructors certified for IT Essentials I & II Centre (CATC) Activities - 1,150 students trained on Business Computer Basics (BCB) course - 260 Students trained on Cisco Entrepreneur Institute iExec Business Essentials Program - 10 instructors certified for Cisco Entrepreneur Institute iExec Business Essentials Program - 200 students trained on ELCC’s E-Learning Diploma - Total beneficiaries of ELCC’s E-Learning programs amounted to 59,870  ELCC conducted 200 awareness seminars to orient NGOs and community development centers on the program Table 2: Total Delivery Centers  1,380 Leaders of certified delivery outlets trained on how to administer and manage the e-Learning programs and how to operationalize the model’s business plan in an efficient and sustainable manner.  ELCC developed, jointly with Cisco, a new model for the EEI academies; NGOs, IT clubs and universities.  ELCC Portal (National Lifelong Learning) Portal launched. Table 3: Cisco Entrepreneur Institute Regional Training Center Activities
  38. 38. ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 34 Table 4: Delivery Centers by Sector Table 5: Total Beneficiaries of ELCC’s E-Learning Programs (2004-2009) Success Merits As part of its work in the EEI, the ELCC was merited two international awards which were granted to the EEI: the Project of the Year Award of the Cisco Networking Program in October 2007, and the first Technology in Government in Africa (TIGA) award in May 2007. The awards were presented by the main sponsors of the event - the UN Economic Commission for Africa and the Canadian government - in recognition of achievements that have led to changes at national, regional or provincial levels.
  39. 39. ELCC FIVE–YEAR ACHIEVEMENT REPORT 2004 – 2009 | 35 Business and Developmental Impact Empowering the SMEs Sector  ELCC laid the groundwork to expand the capacity of the workforce, including producing more trainers who could reach out to SMEs and professionals at all levels nationwide. “ The Business Essentials curriculum we created has all of the components that need to be acquired by any startup company or SME. It provides the fundamentals of using ICT in business, how to develop strategies for using the Internet and IT, and how to make a business case for technology. At the end of the class, each ” student even creates an ICT business case or proposal for the student’s business. —Yasser Kazem Director, ELCC  ELCC developed and implemented an effective delivery model where content reached the broad, targeted audience—from students preparing to enter the workforce, to young businesspeople working at SMEs, to young entrepreneurs, to older SME business owners least likely to possess these skills, to university professors.  In few years, iExec Business Essentials program reached thousands of Egyptian SMEs. The center’s implementation model of the program has enabled the flow down of training from the graduated delivery partners and trainers to other businesses in a massive scale. Leveraging IT Clubs in Egypt  ELCC increased the number of Cisco Networking Academies in Egypt by identifying IT clubs at universities, and other groups throughout the country, interested in IT, and certifying trainers.  Over 650 IT clubs in high schools, technical schools, colleges, universities and community- based organizations were leveraged to act as outlets for the delivery of e-Learning programs.  The model allowed for the most efficient use of IT clubs currently present resources and infrastructure including PCs and internet lines introduced by MCIT.  Developing the human resources at NGOs by training administrators on computer basics and means of administrating running labs. ELCC’s National Delivery Network…Maximizing Impact through Outreach ELCC implemented an effective and locally adapted model to leverage and optimize the use of nationwide IT clubs in high schools, technical schools, colleges, universities and community-based organizations to act as outlets for the delivery of web-based content, online assessment, student performance tracking, hands-on labs, instructor training, support and preparation for industry standard certifications. The underlying strategy was to maximize value through making the most efficient use of them.

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