News and politics.

1. How to make your
media social
Activist edition
Colleen Flaherty
Annie Wells

2. As an activist, what is the
point of social media?
Educate
Entertain
Engage

3. Know your source

5. Optimize your Facebook
profile
 Even if it’s personal, keep it professional
 Be opinionated, but don’t be inflammatory
 Update regularly, but not too regularly

6. Update!
 Go to this link - bit.ly/mem-photos
 Find your photo!
 Click on your photo, click the three white dots and
download your photo to your Desktop.
 Use that photo for your profile picture (if you’d like).

7. When posting
 Things to keep in mind:
 Be consistent, be clear
 What are you trying to say? Who are you trying to reach?
 Context is key
 Personal narrative is always powerful
 Check your work, grammar matters!
 Engage, don’t argue

13. Your turn!

14. Activity #1
 Find a Facebook page to follow, whether it’s your state
affiliate, Education Votes, organization you support, etc.
 Find a post you want to share with your network. Share
that post on the NEA Member Voices 2014 group as
though you were sharing it with friends, families and/or
colleagues.

15. Activity #2
 Go to your favorite online news website, or the website
of an organization you support.
 Find an interesting article or graphic you’d like to share.
 Share on the NEA Member Voices 2014 Facebook
group.

16. Activity #3
 Why are you voting in November? Why should your
Facebook followers? Share your reasons and direct
them to edvotes.org/register

17. Update Twitter profile
 Take a minute to update your profile picture, about me
and banner photo.

18. Talking points into Tweets
 In 140 characters, be deliberate:
 Be clear and professional
 Just like Facebook, have a purpose with every post
 Check your work!
 Be a good Twitter citizen

24. Your turn!

25. Activity #1
 Refer to your list of possible people to follow on Twitter.
 Chose one, follow and find something to Retweet.
 If necessary, reword the Tweet to provide context or to
target your network.
 Use the hashtag #NEAVoices

26. Activity #2
 Go to your favorite online news website, or the website
of an organization you support.
 Find an interesting article or graphic you’d like to share.
 Write a Tweet and share!
 Use the hashtag #NEAVoices

27. Activity #3

29. Using the hashtag #Questions4Campbell, tweet
@StephenAtHome. Sample tweets –
 Why won’t @campbell_brown disclose her funders?
Afraid Americans might not like what they see?
#questions4campbell @StephenAtHome
 The usual anti-teacher funders: Walton. Koch. Wall St.
Silicon Valley. Who’s funding @campbell_brown?
#questions4campbell @StephenAtHome
 One of your “student plaintiffs” has a parent who’s paid
by StudentsFirstNY. Conflict of interest?
#questions4campbell for @StephenAtHome
 You’re against due process for teachers. Who else
shouldn’t have rights, @campbell_brown?
#questions4campbell on @StephenAtHome

30. Questions?