How Facebook Uses Facebook
Matt Hicks
July 20, 2010
13.5 Million People Like the Page1 Million Daily Actives9 Million+ Monthly Actives
@facebook wtf r u doing on Twitter?
Components of a launch
Explanation of PR role in producing
content
1) All major announcements on blog/FB
Page
2) PR workin...
Videos
Posted Links
Photos
Status Updates
Blog Posts
Feeding the social media beast
Producing features
Your Stories
Producing features
Facebook Tips
Producing features
Topical Tours
Producing features
Q&As
Producing features
Story of the Week
Finding authentic voices
Employee crowdsourcing
Finding authentic voices
Guest bloggers
Guest bloggers
Public figures First person users Partners
Critics/activists
Author...
Style for the Short Form
Be Brief: Say more with fewer words
Be Direct and Authentic: Avoid adjectives, marketingese
Be Ca...
www.facebook.com/facebook
blog.facebook.com
@facebook
www.youtube.com/facebook
(c) 2009 Facebook, Inc. or its licensors. "Facebook" is a registered trademark of Facebook, Inc.. All rights reserved. 1.0
HOW FACEBOOK USES FACEBOOK
HOW FACEBOOK USES FACEBOOK
HOW FACEBOOK USES FACEBOOK
HOW FACEBOOK USES FACEBOOK
HOW FACEBOOK USES FACEBOOK
HOW FACEBOOK USES FACEBOOK
HOW FACEBOOK USES FACEBOOK
HOW FACEBOOK USES FACEBOOK
HOW FACEBOOK USES FACEBOOK
HOW FACEBOOK USES FACEBOOK
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HOW FACEBOOK USES FACEBOOK

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HOW FACEBOOK USES FACEBOOK

  1. 1. How Facebook Uses Facebook Matt Hicks July 20, 2010
  2. 2. 13.5 Million People Like the Page1 Million Daily Actives9 Million+ Monthly Actives
  3. 3. @facebook wtf r u doing on Twitter?
  4. 4. Components of a launch Explanation of PR role in producing content 1) All major announcements on blog/FB Page 2) PR working with product/business leads 3) Facebook Blog Facebook Data Team Targeted Facebook Page Status
  5. 5. Videos Posted Links Photos Status Updates Blog Posts Feeding the social media beast
  6. 6. Producing features Your Stories
  7. 7. Producing features Facebook Tips
  8. 8. Producing features Topical Tours
  9. 9. Producing features Q&As
  10. 10. Producing features Story of the Week
  11. 11. Finding authentic voices Employee crowdsourcing
  12. 12. Finding authentic voices Guest bloggers Guest bloggers Public figures First person users Partners Critics/activists Authors and journalists
  13. 13. Style for the Short Form Be Brief: Say more with fewer words Be Direct and Authentic: Avoid adjectives, marketingese Be Casual: Simple language; colloquial, abbreviations, non-AP style OK Be Personal: Use 2nd person and avoid “users” Make a Call to Action: Ask readers to do something or answer a question
  14. 14. www.facebook.com/facebook blog.facebook.com @facebook www.youtube.com/facebook
  15. 15. (c) 2009 Facebook, Inc. or its licensors. "Facebook" is a registered trademark of Facebook, Inc.. All rights reserved. 1.0

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