This survey looks into attitudes and behaviours of Irish marketing professionals towards social media. It covers topics such as platform preference, use of paid distribution, social media influencers, crisis preparedness and measurement.
No Cookies No Problem - Steve Krull, Be Found Online
Edelman and The Marketing Institute of Ireland Social Media Survey 2016
1.
2. Background
This is the second annual Social Media Survey conducted by Edelman and
The Marketing Institute of Ireland. The research was carried out online
amongst 100 Irish marketing professionals throughout January and February
of 2016. Full details and infographics are available on request or via
www.edelman.ie or @edelmanIreland
14. Q13: Rank the following social media marketing benefits
in order of importance to your business, with 1 being
the most important and 8 being the least important.
15. Q14: Which of the
following platforms
do you actively use
to market your
business?
16. Q15: What is the
single most important
social platform for
your business?
17. Q16: How will you change your social media use in
the future, will your level of activity on the below
increase, decrease or remain the same?