SlideShare a Scribd company logo
1 of 28
Download to read offline
2014

EDELMAN TRUST BAROMETER
IRELAND RESULTS
th annual survey
Edelman’s 14
ONLINE SURVEY
IN 27 COUNTRIES
• 33,000 respondents

GLOBAL

INFORMED
PUBLICS

• 6 years in 20+ markets

• 500 respondents in U.S. and
China & 200 in other countries

• 9 years in 10+ markets

• Ages 25-64
• College-educated

GENERAL
POPULATION
• 1000 respondents per
country surveyed
• Ages 18+
• 3 years in 25+ markets

• In top 25% of household
income per age group in each
country
• Report significant media
consumption and engagement
in business news and public
policy

• 14 years of data

2
Edelman trust barometer in retrospect
2014

BUSINESS TO LEAD THE DEBATE FOR CHANGE

2013

CRISIS OF LEADERSHIP

2012

FALL OF GOVERNMENT

2011

RISE OF AUTHORITY FIGURES

2010

TRUST IS NOW AN ESSENTIAL LINE OF BUSINESS

2009

BUSINESS MUST PARTNER WITH GOVERNMENT TO REGAIN TRUST

2008

YOUNG INFLUENCERS HAVE MORE TRUST IN BUSINESS

2007

BUSINESS MORE TRUSTED THAN GOVERNMENT AND MEDIA

2006

“A PERSON LIKE ME” EMERGES AS CREDIBLE SPOKESPERSON

2005

TRUST SHIFTS FROM “AUTHORITIES” TO PEERS

2004

U.S. COMPANIES IN EUROPE SUFFER TRUST DISCOUNT

2003

EARNED MEDIA MORE CREDIBLE THAN ADVERTISING

2002

FALL OF THE CELEBRITY CEO

2001

RISING INFLUENCE OF NGOS

3
ONE | The State of Trust
GLOBAL TRUST IN BUSINESS AND NGOS REMAINS STABLE, TRUST IN GOVERNMENT
AND MEDIA DECREASES
TRUST IN THE FOUR INSTITUTIONS OF GOVERNMENT, BUSINESS, MEDIA AND NGOS, 2013 VS. 2014
TOTAL TRUST
TRUST A GREAT DEAL

63%

64%

58%

58%

NGOS

22%

#1

2013

57%

MEDIA

17%

2013

5

23%

2014

#3

52%
16%

2014

17%

#2

2013

2013

BUSINESS

2014

48%

16%

16%

44%

#4

15%

GOVERNMENT

2014

Q11-14. [TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where one
means that you 'do not trust them at all' and nine means that you 'trust them a great deal'. (Top 2 Box, Trust a great deal and Top 4 Box, Trust) Informed Publics in 20country global total.
IN IRELAND TRUST IN ALL INSTITUTIONS DECLINES
IRELAND TRUST IN THE FOUR INSTITUTIONS: GOVERNMENT, BUSINESS, MEDIA AND NGOS, 2013 VS. 2014
TOTAL TRUST
TRUST A GREAT DEAL
63%

NGOS

17%

58%

#1

2013

45%

MEDIA

8%

2013

6

44%

13%

2014

#3

37%
7%

2014

6%

#2

2013

32%

4%

2013

41%

4%

BUSINESS

2014

#4

21%
4%

GOVERNMENT

2014

Q11-14. [TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where one
means that you 'do not trust them at all' and nine means that you 'trust them a great deal'. (Top 2 Box, Trust a great deal and Top 4 Box, Trust) Informed Publics.
THE TRUST INDEX: SLIGHT DECLINE IN TRUST OVER THE PAST YEAR WITH STRONG REGIONAL
VARIATIONS; MAJOR DECLINES IN POLAND, U.S. & MEXICO

2013

2014

DISTRUSTERS

NEUTRAL

TRUSTERS

GLOBAL

7

57

GLOBAL

54

China
Singapore
India
Mexico
Hong Kong
UAE
Malaysia
Canada
Indonesia
U.S.
Netherlands
Brazil
Germany
France
Sweden
U.K.
Italy
Australia
Poland
S. Korea
Ireland
Argentina
Spain
Turkey
Japan
Russia

80
76
71
68
67
66
64
62
62
59
59
55
55
54
54
53
51
50
48
47
46
45
42
42
41
36

UAE
China
Singapore
Indonesia
India
Malaysia
Canada
Netherlands
Mexico

79
79
73
72
69
65
60
60
59

Hong Kong

59

Australia
Brazil
Germany
Argentina
U.K.
Sweden
S. Korea
S. Africa
U.S.
France
Japan
Italy
Turkey
Spain
Ireland
Russia
Poland

58
57
57
53
52
51
51
50
49
46
44
43
41
39
39
37
35

Trust Index is an average of a country’s trust in the four institutions of government, business, media and NGOs.
20-country global total (does not include Argentina, Hong Kong, Malaysia, Singapore, South Africa, Turkey, UAE).

BIG TRUST
INCREASES FROM
2013
UAE +13 pts.
Indonesia +10 pts.
Australia + 8 pts.
Argentina + 8 pts.

BIG TRUST
DECREASES FROM
2013
Poland -13 pts.
U.S. -10 pts.
Mexico -9 pts.
SIGNIFICANT TRUST DECLINE FOR GOVERNMENT; LARGEST TRUST DROPS IN U.S., FRANCE
AND HONG KONG
TRUST IN GOVERNMENT, 2013 VS. 2014
= HISTORIC LOW

2013

GLOBAL HISTORIC LOW (2009) = 43%

2014

HIGHER TRUST IN 9 COUNTRIES

LOWER/EQUAL TRUST IN 17 COUNTRIES

88%

82%

81%

76%

75%

73%

62%
56%

45%47%
43%
40%

43%

63%
60%

53%

53%
48%
44%

65%
63%
60%
57%

49%
45%
48%
44%

53%

51%

49%

47%

37%

35%
30%

32%

32%

28%

29% 27%

17%

23%
19%

24%
20%18%

19%

21%

N.A.

8

50%
45%

41%

42%

33%34%

32%

58%
54%

Q11-14. [GOVERNMENT IN GENERAL] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale
where one means that you 'do not trust them at all' and nine means that you 'trust them a great deal'. (Top 4 Box, Trust) Informed Publics, 20-country global total.
IN IRELAND TRUST IN GOVERNMENT FALLS BACK TO PRE-ELECTION LEVELS
IRELAND TRUST IN THE FOUR INSTITUTIONS SINCE 2009

NGOs
Media

80%

Business
Government

70%

63%
60%

58%
54%

53%
50%

50%

53%

46%
43%

40%

30%

45%
44%

38%
34%
31%

33%

38%

31%
28%

37%

35%
35%

32%

20%

21%

20%

2009

9

2010

2011

41%

2012

2013

Q11-14. [TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where one
means that you 'do not trust them at all' and nine means that you 'trust them a great deal'. (4 Box, Trust) Informed Publics.

2014
TRUST IN NGOS ON THE RISE, WITH MAJORITY OF MARKETS AT OR ABOVE 60% TRUST
LEVEL
TRUST IN NON-GOVERNMENTAL ORGANIZATIONS (NGOS), 2013 VS. 2014
2013

NGOs most trusted institution in 20 of the 27 countries surveyed in 2014

2014

LOWER/EQUAL TRUST IN 9
COUNTRIES

HIGHER TRUST IN 17 COUNTRIES
84%

83%

81%
76%

73%

67%66%

66%
63% 64%

57%

76% 75%
69%

67%

70%
67%
64%
61%

76%77%
75%76%

70%

69%
66%
64%

76%
75%

73%
69%

62%
59%
59%
55%

62%
61%

58%

51%
46%47%
40% 41%
37%
37%

N.A.

10

67%

63%62% 64%
63%
58%
56%

74%
70%

Q11-14. [NON-GOVERNMENTAL ORGANIZATIONS] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a
9-point scale where one means that you 'do not trust them at all' and nine means that you 'trust them a great deal'. (Top 4 Box, Trust) Informed Publics, 20-country global
total.

50%

47%
GLOBAL TRUST IN MEDIA REVERTS TO 2010 LEVELS; NEARLY 80% OF COUNTRIES
REPORT TRUSTING MEDIA LESS OVER THE LAST YEAR
TRUST IN MEDIA, 2013 VS. 2014
2013
2014

HIGHER TRUST
IN 5 COUNTRIES
77%
70%

LOWER/EQUAL TRUST IN 21 COUNTRIES
81%
79%

78%

79%
71%

70%70%
66%

59%
55%

57%

60%
57%

54%

61%
58%

63%

68%
63%

61%

61%
54%

54%

52%

47%

60% 59%

66%

48%
42%

49%48%
47% 44%
43%
40%

51%

47%

50%
45%

45%
41%

42%

38%
35%

37%

50%

50%

40%

45%
40%
30%

26%
19%

N.A.

11

Q11-14. [MEDIA IN GENERAL] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where
one means that you 'do not trust them at all' and nine means that you 'trust them a great deal'. (Top 4 Box, Trust) Informed Publics, 20-country global total.
TRUST IN BUSINESS STABILIZES; WESTERN SKEPTICISM ENTRENCHED, DEVELOPING
MARKETS SOAR
TRUST IN BUSINESS, 2013 VS. 2014
2013
2014

HIGHER TRUST IN 12 COUNTRIES
82%

82%

63%65%

70%

63%
59%

64%
58%

45%
39%

40%

73%

71%
62%

61%

58%

56%
56%
52% 53%

49%
48%

77%

62%

58%
57%

48%

82%

81%
79%

77%
74%

74%

72%

58%58%

LOWER/EQUAL TRUST IN 15 COUNTRIES

58%
54%
51%

47%
44%43%

44%
41%

43%

44%
38%

31%

N.A.

12

Q11-14. [BUSINESS IN GENERAL] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale
where one means that you 'do not trust them at all' and nine means that you 'trust them a great deal'. (Top 4 Box, Trust) Informed Publics, 20-country global total.

60%
56% 56%

50%

49%
45%

45%
TWO | Who is trusted?
WHICH INDUSTRIES ARE THE MOST TRUSTED?
TRUST IN INDUSTRIES, 2013 VS. 2014 - IRELAND

2013

2014

CONSUMER ELECTRONICS
MANUFACTURING

57%
64%

TECHNOLOGY

56%

AUTOMOTIVE

52%

ENTERTAINMENT

59%

FOOD AND BEVERAGE

54%

BREWING AND SPIRITS

51%

CONSUMER PACKAGED GOODS

53%

TELECOMMUNICATIONS

49%

CONSUMER HEALTH COMPANIES

CONSUMER ELECTRONICS
MANUFACTURING

65%

+8

TECHNOLOGY

63%

-1

AUTOMOTIVE

57%

+1

ENTERTAINMENT

56%

+4

FOOD AND BEVERAGE

53%

-6

BREWING AND SPIRITS

52%

-2

CONSUMER PACKAGED GOODS

51%

0

TELECOMMUNICATIONS

49%

-4

CONSUMER HEALTH COMPANIES

47%
45%

PHARMACEUTICALS

44%

PHARMACEUTICALS

ENERGY

45%

ENERGY

40%

MEDIA

37%

CHEMICALS
FINANCIAL SERVICES
BANKS
14

18%
15%

2013 vs.
2014

40%
37%

MEDIA
CHEMICALS
FINANCIAL SERVICES
BANKS

26%
20%
15%

Q43-60. [TRACKING] Please indicate how much you trust businesses in each of the following industries to do what is right. Again, please use the same 9-point scale where
one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed Publics.

-2
+1
-5
-3
-11
2
0
TRUST IN TYPES OF MEDIA
IRELAND TRUST IN DIFFERENT SOURCES OF INFORMATION

Global

65%

EU

65%
53%

Ireland

60% 61%
54%

50%

47%
41%

37%

45%
35%

34%
26%

ONLINE SEARCH ENGINES

15

TRADITIONAL MEDIA

HYBRID MEDIA

SOCIAL MEDIA

24%

OWNED MEDIA

Q178-182. [TRACKING] When looking for general news and information, how much would you trust each type of source for general news and information? Please use a 9point scale where one means that you “do not trust it at all” and nine means that you “trust it a great deal”. (Top 4 Box, Trust) Informed Publics.
WHO ARE THE MOST TRUSTED SPOKESPEOPLE?
CREDIBILITY OF SPOKESPEOPLE , 2013 VS. 2014 - IRELAND

2013

2014
74%

ACADEMIC OR EXPERT

TECHNICAL EXPERT IN THE
COMPANY

2013 vs.
2014

60%

68%

ACADEMIC OR EXPERT

-6

TECHNICAL EXPERT IN THE
COMPANY

56%

-4

A PERSON LIKE YOURSELF

54%

A PERSON LIKE YOURSELF

56%

+2

NGO REPRESENTATIVE

54%

NGO REPRESENTATIVE

54%

0

REGULAR EMPLOYEE

54%

REGULAR EMPLOYEE

53%

-1

46%

FINANCIAL OR INDUSTRY ANALYST
GOVERNMENT OFFICIAL OR
REGULATOR

51%

BLOGGER

27%
15%

+11

*ENTREPRENEUR

34%

-17

CEO

BOARD OF DIRECTORS
BLOGGER

29%
25%
17%

*Changed from “Successful Entrepreneur” in 2013

16

+3

36%

36%

CEO

49%

GOVERNMENT OFFICIAL OR
REGULATOR

25%

*SUCCESSFUL ENTREPRENEUR

BOARD OF DIRECTORS

FINANCIAL OR INDUSTRY
ANALYST

Q130-143. [TRACKING] Below is a list of people. In general, when forming an opinion of a company, if you heard information about a company from each person, how
credible would the information be--extremely credible, very credible, somewhat credible, or not credible at all? (Top 2 Box, Very/Extremely Credible) Informed Publics.

-7
-2
-2
TRUST IN TYPES OF BUSINESS
IRELAND TRUST IN DIFFERENT TYPES OF BUSINESSES

Global

71%

EU

Ireland

76% 74%
68% 68%

63%

63%

62%
48% 49%

61%

57%
49%

54%
47%

47%
34%

FAMILY-OWNED

17

SMALL- AND MEDIUMSIZED

PUBLICLY-TRADED

PRIVATELY-HELD

35%

BIG BUSINESS

STATE-OWNED

Q15-17C. Thinking about different types of businesses, please indicate how much you trust each type of business to do what is right using a 9-point scale where one
means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed Publics.
LEADERSHIP – A CRISIS OF TRUST
IRELAND TRUST IN BUSINESS AND GOVERNMENT LEADERS TO DO THE FOLLOWING

BUSINESS LEADERS

12%

2013
2014

12%

CORRECT ISSUES WITHIN
INDUSTRIES THAT ARE
EXPERIENCING PROBLEMS

9%

9%

MAKE ETHICAL AND MORAL
DECISIONS

9%

8%

TELL YOU THE TRUTH,
REGARDLESS OF HOW COMPLEX
OR UNPOPULAR IT IS

GOVERNMENT LEADERS

6%

5%

CORRECT ISSUES WITHIN
INDUSTRIES THAT ARE
EXPERIENCING PROBLEMS

18

8%

7%

SOLVE SOCIAL OR SOCIETAL
ISSUES

2013
2014

6%

5%

MAKE ETHICAL AND MORAL
DECISIONS

5%

3%

TELL YOU THE TRUTH,
REGARDLESS OF HOW COMPLEX
OR UNPOPULAR IT IS

7%

4%

SOLVE SOCIAL OR SOCIETAL
ISSUES

Q144A-147A. [SPLIT SAMPLE] How much do you trust business leaders to do the following?; Q144B-147B. [SPLIT SAMPLE] How much do you trust government
leaders to do the following? (Top Box, Trust a great deal) General Publics.
THREE | Building Trust
16 KEY ATTRIBUTES TO BUILDING TRUST
ENGAGEMENT
LISTENS TO CUSTOMER NEEDS AND FEEDBACK
TREATS EMPLOYEES WELL
PLACES CUSTOMERS AHEAD OF PROFITS
COMMUNICATES FREQUENTLY AND HONESTLY ON THE STATE OF ITS BUSINESS

Edelman Trust Barometer research
reveals 16 specific attributes which
build trust.

INTEGRITY
HAS ETHICAL BUSINESS PRACTICES
TAKES RESPONSIBLE ACTIONS TO ADDRESS AN ISSUE OR CRISIS
HAS TRANSPARENT AND OPEN BUSINESS PRACTICES

These can be grouped into
five performance clusters listed here
in rank order of importance.

PRODUCTS & SERVICES
OFFERS HIGH QUALITY PRODUCTS OR SERVICES
IS AN INNOVATOR OF NEW PRODUCTS, SERVICES OR IDEAS

PURPOSE
WORKS TO PROTECT AND IMPROVE THE ENVIRONMENT
ADDRESSES SOCIETY’S NEEDS IN ITS EVERYDAY BUSINESS
CREATES PROGRAMS THAT POSITIVELY IMPACT THE LOCAL COMMUNITY
PARTNERS WITH NGOs, GOVERNMENT AND 3RD PARTIES TO ADDRESS SOCIETAL NEEDS

OPERATIONS
HAS HIGHLY-REGARDED AND WIDELY ADMIRED TOP LEADERSHIP
RANKS ON A GLOBAL LIST OF TOP COMPANIES
20

DELIVERS CONSISTENT FINANCIAL RETURNS TO INVESTORS
EXPECTATION VERSUS DELIVERY
BUSINESS IMPORTANCE VS. BUSINESS PERFORMANCE ON 16 TRUST DRIVERS - IRELAND
ENGAGEMENT
INTEGRITY
PRODUCTS & SERVICES
PURPOSE
OPERATIONS

TREATS EMPLOYEES WELL

IMPORTANCE
PERFORMANCE

53%

21%

PROTECTS ENVIRONMENT

52%

24%

POSITIVELY IMPACTS COMMUNITY

48%

22%

ADDRESSES SOCIETY'S NEEDS

46%

21%
38%

18%

INNOVATOR

36%

22%
15%
20%
18%

-38

56%

22%

COMMUNICATES OFTEN

-37
-34

57%

24%

TRANSPARENT & OPEN

-36

61%

23%

CUSTOMERS BEFORE PROFITS

-38

61%

27%

IS ETHICAL

TOP GLOBAL COMPANY

62%

25%

HIGH QUALITY PRODUCTS

CONSISTENT FINANCIAL RETURNS

63%

27%

ACTS RESPONSIBLY IN CRISIS

PARTNERS WITH NGOS

66%

28%

LISTENS TO CUSTOMERS

ADMIRED TOP LEADERSHIP

Gap

32%

31%

-33

-34
-32
-28

-26
-25
-20
-14
-17
-11

30%

Q80-Q95. [TRACKING] How important is each of the following actions to building your TRUST in a company? Use a nine-point scale where one means that action is “not at all
important to building your trust” and nine means it is “extremely important to building your trust” in a company. (Top 2 Box, Very/Extremely Important) Informed Publics, 2721 country global total.; Q114-129. Please rate businesses in general on how well you think they are performing on each of the following attributes. Use a 9-point scale where one
means they are "performing extremely poorly" and nine means they are "performing extremely well". (Top 2 Box, Performing Extremely Well) Informed Publics.

-12
WHAT ROLE SHOULD GOVERNMENT PLAY IN BUSINESS?
MOST IMPORTANT ROLE FOR GOVERNMENT IN BUSINESS - IRELAND

60%
33%
27%
22%
11%
3%

3%

BUILD
REGULATE BUSINESS PROTECT CONSUMERS WORK TO ENSURE GIVE OR LOAN MONEY GOVERNMENT SHOULD
INFRASTRUCTURE ACTIVITIES TO ENSURE FROM IRRESPONSIBLE FREE MARKET ACCESS TO BUSINESS WHEN IT NOT PLAY A ROLE IN
THAT PROMOTES AND COMPANIES ARE BUSINESS PRACTICES
AND OPEN
EXPERIENCES
BUSINESS
FACILITATES
BEHAVING
COMPETITION WITHIN FINANCIAL CRISIS
BUSINESS
RESPONSIBLY
INDUSTRIES
OPPORTUNITIES

22

Q149. [TRACKING] Which of the following is the most important role that government should play in business? Informed Publics.

1%
DON'T KNOW
SHOULD BUSINESS HAVE A ROLE IN POLICY DEVELOPMENT?
PERCENTAGE AGREEING WITH EACH OF THE FOLLOWING STATEMENTS - IRELAND

When policymakers are developing new regulations on
businesses and industries, they should consult with multiple
stakeholders (i.e. NGOs, academics, the affected
businesses/industries, etc.) before making final decisions

75%

The food and beverage industry should be a more active
participant in the broader debate in Ireland over solutions to
food and nutrition policy issues

68%

The energy industry should be a more active participant in
the broader debate over Ireland energy policy

The financial services industry should be a more active
participant in the broader debate over the future of the
Ireland banking system

23
Q265-270. Please indicate how much you agree or disagree with the following statements? Informed Publics.

65%
56%
WHAT CEOS SHOULD DO TO BUILD TRUST
ACTIONS A CEO CAN TAKE TO BUILD TRUST IN THEMSELVES AND THEIR COMPANY - IRELAND

Action is important for a CEO
85%

83%

82%

81%
66%
50%

Tells the truth,
Engages with
Communicates clearly Is front and center Is personally involved Has an active media
regardless of how employees regularly to and transparently
during challenging
in supporting local
presence
complex or unpopular discuss the state of
times (product recalls, charities and good
it is
the business
lawsuits, etc.)
causes

24

Q254A-261A. [SPLIT SAMPLE ] Thinking about the following actions a CEO can take, how important is each of the following to building your TRUST in that CEO? (Top 4 Box,
Total Important) Informed Publics.
IS GOVERNMENT DOING ENOUGH TO REGULATE?
GOVERNMENT REGULATION OF BUSINESS AND SECTORS - IRELAND

Not Enough

Too Much

81%

56%

51%
36%

16%
9%

Government Regulation of
Business

Government Regulation of
Financial Services Industry

14%

19%

Government Regulation of Government Regulation of
the Energy Industry
the Food & Beverage Industry

Q148. [TRACKING] When it comes to government regulation of business, do you think that your government regulates business too much, not enough or the right amount?
(Not Enough, Too much) Informed Publics. Q262. When it comes to government regulation of the financial services industry, do you think that your government regulates it
too much, not enough or the right amount? (Not Enough, Too much) Informed Publics. Q263. When it comes to government regulation of the energy industry, do you think
25 that your government regulates it too much, not enough or the right amount? (Not Enough, Too much) Informed Publics. Q264. When it comes to government regulation of
the food and beverage industry, do you think that your government regulates it too much, not enough or the right amount? (Not Enough, Too much) Informed Publics.
Conclusion
LEADING THE DEBATE FOR CHANGE

Participate

Advocate

NGOs and Media have a job to do.

Evaluate

27

Business must join the societal
debate.

Government must reflect on original mandate
for reform.
IRELAND FINDINGS

More Related Content

What's hot

2016 Edelman Trust Barometer - Financial Services Results
2016 Edelman Trust Barometer - Financial Services Results2016 Edelman Trust Barometer - Financial Services Results
2016 Edelman Trust Barometer - Financial Services ResultsEdelman
 
Our Changing Relationship with Brands - The Inversion of Influence
Our Changing Relationship with Brands - The Inversion of InfluenceOur Changing Relationship with Brands - The Inversion of Influence
Our Changing Relationship with Brands - The Inversion of InfluenceEdelman
 
2017 Edelman Trust Barometer Special Report: Institutional Investors
2017 Edelman Trust Barometer Special Report: Institutional Investors2017 Edelman Trust Barometer Special Report: Institutional Investors
2017 Edelman Trust Barometer Special Report: Institutional InvestorsEdelman_UK
 
Edelman Trust Barometer 2017: Young Adult Edition
Edelman Trust Barometer 2017: Young Adult EditionEdelman Trust Barometer 2017: Young Adult Edition
Edelman Trust Barometer 2017: Young Adult EditionEdelman_UK
 
2014 Edelman Trust Barometer: Global Energy Findings
2014 Edelman Trust Barometer: Global Energy Findings2014 Edelman Trust Barometer: Global Energy Findings
2014 Edelman Trust Barometer: Global Energy FindingsEdelman
 
Edelman Trust Barometer 2018 - UK Results
Edelman Trust Barometer 2018 - UK ResultsEdelman Trust Barometer 2018 - UK Results
Edelman Trust Barometer 2018 - UK ResultsEdelman_UK
 
Edelman Trust Barometer: U.S. Energy Industry
Edelman Trust Barometer: U.S. Energy Industry Edelman Trust Barometer: U.S. Energy Industry
Edelman Trust Barometer: U.S. Energy Industry Edelman
 
Edelman TRUST BAROMETER 2016 - Nederland
Edelman TRUST BAROMETER 2016 - NederlandEdelman TRUST BAROMETER 2016 - Nederland
Edelman TRUST BAROMETER 2016 - NederlandEdelman Amsterdam
 
Edelman and The Marketing Institute of Ireland Social Media Survey 2016
Edelman and The Marketing Institute of Ireland Social Media Survey 2016Edelman and The Marketing Institute of Ireland Social Media Survey 2016
Edelman and The Marketing Institute of Ireland Social Media Survey 2016Edelman
 
2014 Edelman Trust Barometer: Canadian Findings
2014 Edelman Trust Barometer: Canadian Findings2014 Edelman Trust Barometer: Canadian Findings
2014 Edelman Trust Barometer: Canadian FindingsEdelman
 
Edelman Trust Barometer 2015 - Executive Summary Brochure
Edelman Trust Barometer 2015 - Executive Summary BrochureEdelman Trust Barometer 2015 - Executive Summary Brochure
Edelman Trust Barometer 2015 - Executive Summary BrochureEdelman Amsterdam
 
Edelman Trust Barometer 2015 - Nederlandse Resultaten
Edelman Trust Barometer 2015 - Nederlandse ResultatenEdelman Trust Barometer 2015 - Nederlandse Resultaten
Edelman Trust Barometer 2015 - Nederlandse ResultatenEdelman Amsterdam
 
2014 Edelman Trust Barometer - Global Results
2014 Edelman Trust Barometer - Global Results2014 Edelman Trust Barometer - Global Results
2014 Edelman Trust Barometer - Global ResultsEdelman
 
Edelman Trust Barometer Special Flash Poll
Edelman Trust Barometer Special Flash PollEdelman Trust Barometer Special Flash Poll
Edelman Trust Barometer Special Flash PollEdelman
 
2015 Edelman Trust Barometer - Global Results
2015 Edelman Trust Barometer - Global Results2015 Edelman Trust Barometer - Global Results
2015 Edelman Trust Barometer - Global ResultsEdelman
 
2016 Edelman Trust Barometer New Zealand
2016 Edelman Trust Barometer New Zealand2016 Edelman Trust Barometer New Zealand
2016 Edelman Trust Barometer New ZealandDavid Brain
 
2017 Edelman Trust Barometer - Australia
2017 Edelman Trust Barometer - Australia2017 Edelman Trust Barometer - Australia
2017 Edelman Trust Barometer - AustraliaEdelman APACMEA
 
Edelman Trust Barometer 2015 - Italy Roma
Edelman Trust Barometer 2015 - Italy RomaEdelman Trust Barometer 2015 - Italy Roma
Edelman Trust Barometer 2015 - Italy RomaEdelman Italia
 
Edelman Trust Barometer 2016: Ergebnisse Financial Services
Edelman Trust Barometer 2016: Ergebnisse Financial ServicesEdelman Trust Barometer 2016: Ergebnisse Financial Services
Edelman Trust Barometer 2016: Ergebnisse Financial ServicesEdelman.ergo GmbH
 
2017 Edelman Trust Barometer - South Africa
2017 Edelman Trust Barometer - South Africa2017 Edelman Trust Barometer - South Africa
2017 Edelman Trust Barometer - South AfricaEdelman APACMEA
 

What's hot (20)

2016 Edelman Trust Barometer - Financial Services Results
2016 Edelman Trust Barometer - Financial Services Results2016 Edelman Trust Barometer - Financial Services Results
2016 Edelman Trust Barometer - Financial Services Results
 
Our Changing Relationship with Brands - The Inversion of Influence
Our Changing Relationship with Brands - The Inversion of InfluenceOur Changing Relationship with Brands - The Inversion of Influence
Our Changing Relationship with Brands - The Inversion of Influence
 
2017 Edelman Trust Barometer Special Report: Institutional Investors
2017 Edelman Trust Barometer Special Report: Institutional Investors2017 Edelman Trust Barometer Special Report: Institutional Investors
2017 Edelman Trust Barometer Special Report: Institutional Investors
 
Edelman Trust Barometer 2017: Young Adult Edition
Edelman Trust Barometer 2017: Young Adult EditionEdelman Trust Barometer 2017: Young Adult Edition
Edelman Trust Barometer 2017: Young Adult Edition
 
2014 Edelman Trust Barometer: Global Energy Findings
2014 Edelman Trust Barometer: Global Energy Findings2014 Edelman Trust Barometer: Global Energy Findings
2014 Edelman Trust Barometer: Global Energy Findings
 
Edelman Trust Barometer 2018 - UK Results
Edelman Trust Barometer 2018 - UK ResultsEdelman Trust Barometer 2018 - UK Results
Edelman Trust Barometer 2018 - UK Results
 
Edelman Trust Barometer: U.S. Energy Industry
Edelman Trust Barometer: U.S. Energy Industry Edelman Trust Barometer: U.S. Energy Industry
Edelman Trust Barometer: U.S. Energy Industry
 
Edelman TRUST BAROMETER 2016 - Nederland
Edelman TRUST BAROMETER 2016 - NederlandEdelman TRUST BAROMETER 2016 - Nederland
Edelman TRUST BAROMETER 2016 - Nederland
 
Edelman and The Marketing Institute of Ireland Social Media Survey 2016
Edelman and The Marketing Institute of Ireland Social Media Survey 2016Edelman and The Marketing Institute of Ireland Social Media Survey 2016
Edelman and The Marketing Institute of Ireland Social Media Survey 2016
 
2014 Edelman Trust Barometer: Canadian Findings
2014 Edelman Trust Barometer: Canadian Findings2014 Edelman Trust Barometer: Canadian Findings
2014 Edelman Trust Barometer: Canadian Findings
 
Edelman Trust Barometer 2015 - Executive Summary Brochure
Edelman Trust Barometer 2015 - Executive Summary BrochureEdelman Trust Barometer 2015 - Executive Summary Brochure
Edelman Trust Barometer 2015 - Executive Summary Brochure
 
Edelman Trust Barometer 2015 - Nederlandse Resultaten
Edelman Trust Barometer 2015 - Nederlandse ResultatenEdelman Trust Barometer 2015 - Nederlandse Resultaten
Edelman Trust Barometer 2015 - Nederlandse Resultaten
 
2014 Edelman Trust Barometer - Global Results
2014 Edelman Trust Barometer - Global Results2014 Edelman Trust Barometer - Global Results
2014 Edelman Trust Barometer - Global Results
 
Edelman Trust Barometer Special Flash Poll
Edelman Trust Barometer Special Flash PollEdelman Trust Barometer Special Flash Poll
Edelman Trust Barometer Special Flash Poll
 
2015 Edelman Trust Barometer - Global Results
2015 Edelman Trust Barometer - Global Results2015 Edelman Trust Barometer - Global Results
2015 Edelman Trust Barometer - Global Results
 
2016 Edelman Trust Barometer New Zealand
2016 Edelman Trust Barometer New Zealand2016 Edelman Trust Barometer New Zealand
2016 Edelman Trust Barometer New Zealand
 
2017 Edelman Trust Barometer - Australia
2017 Edelman Trust Barometer - Australia2017 Edelman Trust Barometer - Australia
2017 Edelman Trust Barometer - Australia
 
Edelman Trust Barometer 2015 - Italy Roma
Edelman Trust Barometer 2015 - Italy RomaEdelman Trust Barometer 2015 - Italy Roma
Edelman Trust Barometer 2015 - Italy Roma
 
Edelman Trust Barometer 2016: Ergebnisse Financial Services
Edelman Trust Barometer 2016: Ergebnisse Financial ServicesEdelman Trust Barometer 2016: Ergebnisse Financial Services
Edelman Trust Barometer 2016: Ergebnisse Financial Services
 
2017 Edelman Trust Barometer - South Africa
2017 Edelman Trust Barometer - South Africa2017 Edelman Trust Barometer - South Africa
2017 Edelman Trust Barometer - South Africa
 

Similar to Edelman Ireland 2014 Trust Barometer

2014 Edelman Trust Barometer: Singapore Results
2014 Edelman Trust Barometer: Singapore Results2014 Edelman Trust Barometer: Singapore Results
2014 Edelman Trust Barometer: Singapore ResultsDavid Brain
 
2014 Edelman Trust Barometer - Japan
2014 Edelman Trust Barometer - Japan2014 Edelman Trust Barometer - Japan
2014 Edelman Trust Barometer - JapanEdelman Japan
 
2014 Edelman Trust Barometer: Brazil Findings
2014 Edelman Trust Barometer: Brazil Findings2014 Edelman Trust Barometer: Brazil Findings
2014 Edelman Trust Barometer: Brazil FindingsEdelman
 
Trust Barometer 2014 Hong Kong Launch Presentation
Trust Barometer 2014 Hong Kong Launch PresentationTrust Barometer 2014 Hong Kong Launch Presentation
Trust Barometer 2014 Hong Kong Launch PresentationEdelman
 
Edelman Global Trust Barometer Results - How it Matters to Your Business
Edelman Global Trust Barometer Results - How it Matters to Your BusinessEdelman Global Trust Barometer Results - How it Matters to Your Business
Edelman Global Trust Barometer Results - How it Matters to Your BusinessLINs Advertising & Marketing Sdn Bhd
 
Trust 2014 indonesia and global
Trust 2014   indonesia and globalTrust 2014   indonesia and global
Trust 2014 indonesia and globalEdelman Indonesia
 
2015 Edelman Trust Barometer - Brazilian Results
2015 Edelman Trust Barometer - Brazilian Results2015 Edelman Trust Barometer - Brazilian Results
2015 Edelman Trust Barometer - Brazilian ResultsEdelman
 
2015 Edelman Trust Barometer - Financial Services Results
2015 Edelman Trust Barometer - Financial Services Results2015 Edelman Trust Barometer - Financial Services Results
2015 Edelman Trust Barometer - Financial Services ResultsEdelman
 
2014 trust barometer china final-en -0216
2014 trust barometer china final-en -02162014 trust barometer china final-en -0216
2014 trust barometer china final-en -0216DJECHINA
 
EDELMAN TRUST BAROMETER 2014 - ITALY
EDELMAN TRUST BAROMETER 2014 - ITALYEDELMAN TRUST BAROMETER 2014 - ITALY
EDELMAN TRUST BAROMETER 2014 - ITALYEdelman Italia
 
2015 Edelman Trust Barometer Malaysia
2015 Edelman Trust Barometer Malaysia2015 Edelman Trust Barometer Malaysia
2015 Edelman Trust Barometer MalaysiaEdelman APACMEA
 
2015 Edelman Trust Barometer - Energy Sector Results
2015 Edelman Trust Barometer - Energy Sector Results2015 Edelman Trust Barometer - Energy Sector Results
2015 Edelman Trust Barometer - Energy Sector ResultsEdelman
 
2015 Edelman Trust Barometer China
2015 Edelman Trust Barometer China2015 Edelman Trust Barometer China
2015 Edelman Trust Barometer ChinaEdelman APACMEA
 
Edelman Trust Barometer: Global Energy Industry
Edelman Trust Barometer: Global Energy Industry Edelman Trust Barometer: Global Energy Industry
Edelman Trust Barometer: Global Energy Industry Edelman
 
2015 Edelman Trust Barometer Hong Kong
2015 Edelman Trust Barometer Hong Kong2015 Edelman Trust Barometer Hong Kong
2015 Edelman Trust Barometer Hong KongEdelman APACMEA
 
Trust barometer 2015 Hong Kong
Trust barometer 2015 Hong KongTrust barometer 2015 Hong Kong
Trust barometer 2015 Hong KongEdelman
 
Edelman Trust Barometer 2015 - Food & Beverage - European Results
Edelman Trust Barometer 2015 - Food & Beverage - European ResultsEdelman Trust Barometer 2015 - Food & Beverage - European Results
Edelman Trust Barometer 2015 - Food & Beverage - European ResultsEdelman Amsterdam
 
2015 Edelman Trust Barometer: Canadian Results
2015 Edelman Trust Barometer: Canadian Results2015 Edelman Trust Barometer: Canadian Results
2015 Edelman Trust Barometer: Canadian ResultsEdelman
 
2013 edelman-trust-barometer-china-deck-en
2013 edelman-trust-barometer-china-deck-en2013 edelman-trust-barometer-china-deck-en
2013 edelman-trust-barometer-china-deck-enDJECHINA
 

Similar to Edelman Ireland 2014 Trust Barometer (20)

2014 Edelman Trust Barometer: Singapore Results
2014 Edelman Trust Barometer: Singapore Results2014 Edelman Trust Barometer: Singapore Results
2014 Edelman Trust Barometer: Singapore Results
 
2014 Edelman Trust Barometer - Japan
2014 Edelman Trust Barometer - Japan2014 Edelman Trust Barometer - Japan
2014 Edelman Trust Barometer - Japan
 
2014 Edelman Trust Barometer: Brazil Findings
2014 Edelman Trust Barometer: Brazil Findings2014 Edelman Trust Barometer: Brazil Findings
2014 Edelman Trust Barometer: Brazil Findings
 
Trust Barometer 2014 Hong Kong Launch Presentation
Trust Barometer 2014 Hong Kong Launch PresentationTrust Barometer 2014 Hong Kong Launch Presentation
Trust Barometer 2014 Hong Kong Launch Presentation
 
Edelman Global Trust Barometer Results - How it Matters to Your Business
Edelman Global Trust Barometer Results - How it Matters to Your BusinessEdelman Global Trust Barometer Results - How it Matters to Your Business
Edelman Global Trust Barometer Results - How it Matters to Your Business
 
Trust 2014 indonesia and global
Trust 2014   indonesia and globalTrust 2014   indonesia and global
Trust 2014 indonesia and global
 
2015 Edelman Trust Barometer - Brazilian Results
2015 Edelman Trust Barometer - Brazilian Results2015 Edelman Trust Barometer - Brazilian Results
2015 Edelman Trust Barometer - Brazilian Results
 
2015 Edelman Trust Barometer - Financial Services Results
2015 Edelman Trust Barometer - Financial Services Results2015 Edelman Trust Barometer - Financial Services Results
2015 Edelman Trust Barometer - Financial Services Results
 
2014 trust barometer china final-en -0216
2014 trust barometer china final-en -02162014 trust barometer china final-en -0216
2014 trust barometer china final-en -0216
 
Asef speech 030613
Asef speech  030613Asef speech  030613
Asef speech 030613
 
EDELMAN TRUST BAROMETER 2014 - ITALY
EDELMAN TRUST BAROMETER 2014 - ITALYEDELMAN TRUST BAROMETER 2014 - ITALY
EDELMAN TRUST BAROMETER 2014 - ITALY
 
2015 Edelman Trust Barometer Malaysia
2015 Edelman Trust Barometer Malaysia2015 Edelman Trust Barometer Malaysia
2015 Edelman Trust Barometer Malaysia
 
2015 Edelman Trust Barometer - Energy Sector Results
2015 Edelman Trust Barometer - Energy Sector Results2015 Edelman Trust Barometer - Energy Sector Results
2015 Edelman Trust Barometer - Energy Sector Results
 
2015 Edelman Trust Barometer China
2015 Edelman Trust Barometer China2015 Edelman Trust Barometer China
2015 Edelman Trust Barometer China
 
Edelman Trust Barometer: Global Energy Industry
Edelman Trust Barometer: Global Energy Industry Edelman Trust Barometer: Global Energy Industry
Edelman Trust Barometer: Global Energy Industry
 
2015 Edelman Trust Barometer Hong Kong
2015 Edelman Trust Barometer Hong Kong2015 Edelman Trust Barometer Hong Kong
2015 Edelman Trust Barometer Hong Kong
 
Trust barometer 2015 Hong Kong
Trust barometer 2015 Hong KongTrust barometer 2015 Hong Kong
Trust barometer 2015 Hong Kong
 
Edelman Trust Barometer 2015 - Food & Beverage - European Results
Edelman Trust Barometer 2015 - Food & Beverage - European ResultsEdelman Trust Barometer 2015 - Food & Beverage - European Results
Edelman Trust Barometer 2015 - Food & Beverage - European Results
 
2015 Edelman Trust Barometer: Canadian Results
2015 Edelman Trust Barometer: Canadian Results2015 Edelman Trust Barometer: Canadian Results
2015 Edelman Trust Barometer: Canadian Results
 
2013 edelman-trust-barometer-china-deck-en
2013 edelman-trust-barometer-china-deck-en2013 edelman-trust-barometer-china-deck-en
2013 edelman-trust-barometer-china-deck-en
 

More from Edelman

Dmx 5 learnings
Dmx 5 learningsDmx 5 learnings
Dmx 5 learningsEdelman
 
Edelman Ireland 2018 Trust Barometer
Edelman Ireland 2018 Trust BarometerEdelman Ireland 2018 Trust Barometer
Edelman Ireland 2018 Trust BarometerEdelman
 
#DMXDublin - The Twitter Story
#DMXDublin - The Twitter Story #DMXDublin - The Twitter Story
#DMXDublin - The Twitter Story Edelman
 
Edelman Trust Barometer 2013 Ireland learnings
Edelman Trust Barometer 2013 Ireland learningsEdelman Trust Barometer 2013 Ireland learnings
Edelman Trust Barometer 2013 Ireland learningsEdelman
 
Edelman Trust Barometer 2011 Ireland
Edelman Trust Barometer 2011 IrelandEdelman Trust Barometer 2011 Ireland
Edelman Trust Barometer 2011 IrelandEdelman
 
goodpurpose 2010
goodpurpose 2010goodpurpose 2010
goodpurpose 2010Edelman
 

More from Edelman (6)

Dmx 5 learnings
Dmx 5 learningsDmx 5 learnings
Dmx 5 learnings
 
Edelman Ireland 2018 Trust Barometer
Edelman Ireland 2018 Trust BarometerEdelman Ireland 2018 Trust Barometer
Edelman Ireland 2018 Trust Barometer
 
#DMXDublin - The Twitter Story
#DMXDublin - The Twitter Story #DMXDublin - The Twitter Story
#DMXDublin - The Twitter Story
 
Edelman Trust Barometer 2013 Ireland learnings
Edelman Trust Barometer 2013 Ireland learningsEdelman Trust Barometer 2013 Ireland learnings
Edelman Trust Barometer 2013 Ireland learnings
 
Edelman Trust Barometer 2011 Ireland
Edelman Trust Barometer 2011 IrelandEdelman Trust Barometer 2011 Ireland
Edelman Trust Barometer 2011 Ireland
 
goodpurpose 2010
goodpurpose 2010goodpurpose 2010
goodpurpose 2010
 

Recently uploaded

AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptxAirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptxAirOxi Tube
 
Shravan Kumaran and sanjay kumaran.pdf..
Shravan Kumaran and sanjay kumaran.pdf..Shravan Kumaran and sanjay kumaran.pdf..
Shravan Kumaran and sanjay kumaran.pdf..ranjithapriya2
 
Business Models and Business Model Innovation
Business Models and Business Model InnovationBusiness Models and Business Model Innovation
Business Models and Business Model InnovationMichal Hron
 
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdfCORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdfLouis Malaybalay
 
Benihana of Tokyo case study11111111.pdf
Benihana of Tokyo case study11111111.pdfBenihana of Tokyo case study11111111.pdf
Benihana of Tokyo case study11111111.pdfjavenxxx01
 
Strategic Resources Corporate Presentation - March 2024 Update
Strategic Resources Corporate Presentation - March 2024 UpdateStrategic Resources Corporate Presentation - March 2024 Update
Strategic Resources Corporate Presentation - March 2024 UpdateAdnet Communications
 
Young Woman Entrepreneur - Kaviya Cherian
Young Woman Entrepreneur - Kaviya CherianYoung Woman Entrepreneur - Kaviya Cherian
Young Woman Entrepreneur - Kaviya CherianCDEEPANVITA
 
pitchdeck ORPC 2019 data info turine.pdf
pitchdeck ORPC 2019 data info turine.pdfpitchdeck ORPC 2019 data info turine.pdf
pitchdeck ORPC 2019 data info turine.pdflebob12
 
The 10 Most Influential Women Making Difference In 2024.pdf
The 10 Most Influential Women Making Difference In 2024.pdfThe 10 Most Influential Women Making Difference In 2024.pdf
The 10 Most Influential Women Making Difference In 2024.pdfInsightsSuccess4
 
Mist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi ArabiaMist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi Arabiaopstechsanjanasingh
 
Green Innovations: Wristbands Ireland's Eco-Friendly Products
Green Innovations: Wristbands Ireland's Eco-Friendly ProductsGreen Innovations: Wristbands Ireland's Eco-Friendly Products
Green Innovations: Wristbands Ireland's Eco-Friendly ProductsWristbands Ireland
 
Olympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness GaugeOlympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness GaugeStephenKim86
 
Unleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan BusinessUnleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan Businesstompeter3736
 
Optimize Your CRM Customization and Beyond
Optimize Your CRM Customization and BeyondOptimize Your CRM Customization and Beyond
Optimize Your CRM Customization and BeyondBoundify
 
10 Tips for Great Teams CSUN Conference 2024
10 Tips for Great Teams CSUN Conference 202410 Tips for Great Teams CSUN Conference 2024
10 Tips for Great Teams CSUN Conference 2024Nate Evans
 
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)CXO 2.0 Conference
 
"InShorts: A Game-Changer in the Digital News Age"
"InShorts: A Game-Changer in the Digital News Age""InShorts: A Game-Changer in the Digital News Age"
"InShorts: A Game-Changer in the Digital News Age"Adharsh45
 
Wallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loanWallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loansujat8807
 
PHX Corporate Presentation March 2024 Final
PHX Corporate Presentation March 2024 FinalPHX Corporate Presentation March 2024 Final
PHX Corporate Presentation March 2024 FinalPanhandleOilandGas
 

Recently uploaded (20)

AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptxAirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
 
Shravan Kumaran and sanjay kumaran.pdf..
Shravan Kumaran and sanjay kumaran.pdf..Shravan Kumaran and sanjay kumaran.pdf..
Shravan Kumaran and sanjay kumaran.pdf..
 
Business Models and Business Model Innovation
Business Models and Business Model InnovationBusiness Models and Business Model Innovation
Business Models and Business Model Innovation
 
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdfCORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
 
Benihana of Tokyo case study11111111.pdf
Benihana of Tokyo case study11111111.pdfBenihana of Tokyo case study11111111.pdf
Benihana of Tokyo case study11111111.pdf
 
Strategic Resources Corporate Presentation - March 2024 Update
Strategic Resources Corporate Presentation - March 2024 UpdateStrategic Resources Corporate Presentation - March 2024 Update
Strategic Resources Corporate Presentation - March 2024 Update
 
Young Woman Entrepreneur - Kaviya Cherian
Young Woman Entrepreneur - Kaviya CherianYoung Woman Entrepreneur - Kaviya Cherian
Young Woman Entrepreneur - Kaviya Cherian
 
pitchdeck ORPC 2019 data info turine.pdf
pitchdeck ORPC 2019 data info turine.pdfpitchdeck ORPC 2019 data info turine.pdf
pitchdeck ORPC 2019 data info turine.pdf
 
The 10 Most Influential Women Making Difference In 2024.pdf
The 10 Most Influential Women Making Difference In 2024.pdfThe 10 Most Influential Women Making Difference In 2024.pdf
The 10 Most Influential Women Making Difference In 2024.pdf
 
Mist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi ArabiaMist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi Arabia
 
Green Innovations: Wristbands Ireland's Eco-Friendly Products
Green Innovations: Wristbands Ireland's Eco-Friendly ProductsGreen Innovations: Wristbands Ireland's Eco-Friendly Products
Green Innovations: Wristbands Ireland's Eco-Friendly Products
 
Olympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness GaugeOlympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness Gauge
 
Unleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan BusinessUnleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan Business
 
Optimize Your CRM Customization and Beyond
Optimize Your CRM Customization and BeyondOptimize Your CRM Customization and Beyond
Optimize Your CRM Customization and Beyond
 
10 Tips for Great Teams CSUN Conference 2024
10 Tips for Great Teams CSUN Conference 202410 Tips for Great Teams CSUN Conference 2024
10 Tips for Great Teams CSUN Conference 2024
 
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
CXO 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
 
"InShorts: A Game-Changer in the Digital News Age"
"InShorts: A Game-Changer in the Digital News Age""InShorts: A Game-Changer in the Digital News Age"
"InShorts: A Game-Changer in the Digital News Age"
 
WAM Corporate Presentation Mar 12 2024.pdf
WAM Corporate Presentation Mar 12 2024.pdfWAM Corporate Presentation Mar 12 2024.pdf
WAM Corporate Presentation Mar 12 2024.pdf
 
Wallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loanWallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loan
 
PHX Corporate Presentation March 2024 Final
PHX Corporate Presentation March 2024 FinalPHX Corporate Presentation March 2024 Final
PHX Corporate Presentation March 2024 Final
 

Edelman Ireland 2014 Trust Barometer

  • 2. th annual survey Edelman’s 14 ONLINE SURVEY IN 27 COUNTRIES • 33,000 respondents GLOBAL INFORMED PUBLICS • 6 years in 20+ markets • 500 respondents in U.S. and China & 200 in other countries • 9 years in 10+ markets • Ages 25-64 • College-educated GENERAL POPULATION • 1000 respondents per country surveyed • Ages 18+ • 3 years in 25+ markets • In top 25% of household income per age group in each country • Report significant media consumption and engagement in business news and public policy • 14 years of data 2
  • 3. Edelman trust barometer in retrospect 2014 BUSINESS TO LEAD THE DEBATE FOR CHANGE 2013 CRISIS OF LEADERSHIP 2012 FALL OF GOVERNMENT 2011 RISE OF AUTHORITY FIGURES 2010 TRUST IS NOW AN ESSENTIAL LINE OF BUSINESS 2009 BUSINESS MUST PARTNER WITH GOVERNMENT TO REGAIN TRUST 2008 YOUNG INFLUENCERS HAVE MORE TRUST IN BUSINESS 2007 BUSINESS MORE TRUSTED THAN GOVERNMENT AND MEDIA 2006 “A PERSON LIKE ME” EMERGES AS CREDIBLE SPOKESPERSON 2005 TRUST SHIFTS FROM “AUTHORITIES” TO PEERS 2004 U.S. COMPANIES IN EUROPE SUFFER TRUST DISCOUNT 2003 EARNED MEDIA MORE CREDIBLE THAN ADVERTISING 2002 FALL OF THE CELEBRITY CEO 2001 RISING INFLUENCE OF NGOS 3
  • 4. ONE | The State of Trust
  • 5. GLOBAL TRUST IN BUSINESS AND NGOS REMAINS STABLE, TRUST IN GOVERNMENT AND MEDIA DECREASES TRUST IN THE FOUR INSTITUTIONS OF GOVERNMENT, BUSINESS, MEDIA AND NGOS, 2013 VS. 2014 TOTAL TRUST TRUST A GREAT DEAL 63% 64% 58% 58% NGOS 22% #1 2013 57% MEDIA 17% 2013 5 23% 2014 #3 52% 16% 2014 17% #2 2013 2013 BUSINESS 2014 48% 16% 16% 44% #4 15% GOVERNMENT 2014 Q11-14. [TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where one means that you 'do not trust them at all' and nine means that you 'trust them a great deal'. (Top 2 Box, Trust a great deal and Top 4 Box, Trust) Informed Publics in 20country global total.
  • 6. IN IRELAND TRUST IN ALL INSTITUTIONS DECLINES IRELAND TRUST IN THE FOUR INSTITUTIONS: GOVERNMENT, BUSINESS, MEDIA AND NGOS, 2013 VS. 2014 TOTAL TRUST TRUST A GREAT DEAL 63% NGOS 17% 58% #1 2013 45% MEDIA 8% 2013 6 44% 13% 2014 #3 37% 7% 2014 6% #2 2013 32% 4% 2013 41% 4% BUSINESS 2014 #4 21% 4% GOVERNMENT 2014 Q11-14. [TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where one means that you 'do not trust them at all' and nine means that you 'trust them a great deal'. (Top 2 Box, Trust a great deal and Top 4 Box, Trust) Informed Publics.
  • 7. THE TRUST INDEX: SLIGHT DECLINE IN TRUST OVER THE PAST YEAR WITH STRONG REGIONAL VARIATIONS; MAJOR DECLINES IN POLAND, U.S. & MEXICO 2013 2014 DISTRUSTERS NEUTRAL TRUSTERS GLOBAL 7 57 GLOBAL 54 China Singapore India Mexico Hong Kong UAE Malaysia Canada Indonesia U.S. Netherlands Brazil Germany France Sweden U.K. Italy Australia Poland S. Korea Ireland Argentina Spain Turkey Japan Russia 80 76 71 68 67 66 64 62 62 59 59 55 55 54 54 53 51 50 48 47 46 45 42 42 41 36 UAE China Singapore Indonesia India Malaysia Canada Netherlands Mexico 79 79 73 72 69 65 60 60 59 Hong Kong 59 Australia Brazil Germany Argentina U.K. Sweden S. Korea S. Africa U.S. France Japan Italy Turkey Spain Ireland Russia Poland 58 57 57 53 52 51 51 50 49 46 44 43 41 39 39 37 35 Trust Index is an average of a country’s trust in the four institutions of government, business, media and NGOs. 20-country global total (does not include Argentina, Hong Kong, Malaysia, Singapore, South Africa, Turkey, UAE). BIG TRUST INCREASES FROM 2013 UAE +13 pts. Indonesia +10 pts. Australia + 8 pts. Argentina + 8 pts. BIG TRUST DECREASES FROM 2013 Poland -13 pts. U.S. -10 pts. Mexico -9 pts.
  • 8. SIGNIFICANT TRUST DECLINE FOR GOVERNMENT; LARGEST TRUST DROPS IN U.S., FRANCE AND HONG KONG TRUST IN GOVERNMENT, 2013 VS. 2014 = HISTORIC LOW 2013 GLOBAL HISTORIC LOW (2009) = 43% 2014 HIGHER TRUST IN 9 COUNTRIES LOWER/EQUAL TRUST IN 17 COUNTRIES 88% 82% 81% 76% 75% 73% 62% 56% 45%47% 43% 40% 43% 63% 60% 53% 53% 48% 44% 65% 63% 60% 57% 49% 45% 48% 44% 53% 51% 49% 47% 37% 35% 30% 32% 32% 28% 29% 27% 17% 23% 19% 24% 20%18% 19% 21% N.A. 8 50% 45% 41% 42% 33%34% 32% 58% 54% Q11-14. [GOVERNMENT IN GENERAL] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where one means that you 'do not trust them at all' and nine means that you 'trust them a great deal'. (Top 4 Box, Trust) Informed Publics, 20-country global total.
  • 9. IN IRELAND TRUST IN GOVERNMENT FALLS BACK TO PRE-ELECTION LEVELS IRELAND TRUST IN THE FOUR INSTITUTIONS SINCE 2009 NGOs Media 80% Business Government 70% 63% 60% 58% 54% 53% 50% 50% 53% 46% 43% 40% 30% 45% 44% 38% 34% 31% 33% 38% 31% 28% 37% 35% 35% 32% 20% 21% 20% 2009 9 2010 2011 41% 2012 2013 Q11-14. [TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where one means that you 'do not trust them at all' and nine means that you 'trust them a great deal'. (4 Box, Trust) Informed Publics. 2014
  • 10. TRUST IN NGOS ON THE RISE, WITH MAJORITY OF MARKETS AT OR ABOVE 60% TRUST LEVEL TRUST IN NON-GOVERNMENTAL ORGANIZATIONS (NGOS), 2013 VS. 2014 2013 NGOs most trusted institution in 20 of the 27 countries surveyed in 2014 2014 LOWER/EQUAL TRUST IN 9 COUNTRIES HIGHER TRUST IN 17 COUNTRIES 84% 83% 81% 76% 73% 67%66% 66% 63% 64% 57% 76% 75% 69% 67% 70% 67% 64% 61% 76%77% 75%76% 70% 69% 66% 64% 76% 75% 73% 69% 62% 59% 59% 55% 62% 61% 58% 51% 46%47% 40% 41% 37% 37% N.A. 10 67% 63%62% 64% 63% 58% 56% 74% 70% Q11-14. [NON-GOVERNMENTAL ORGANIZATIONS] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where one means that you 'do not trust them at all' and nine means that you 'trust them a great deal'. (Top 4 Box, Trust) Informed Publics, 20-country global total. 50% 47%
  • 11. GLOBAL TRUST IN MEDIA REVERTS TO 2010 LEVELS; NEARLY 80% OF COUNTRIES REPORT TRUSTING MEDIA LESS OVER THE LAST YEAR TRUST IN MEDIA, 2013 VS. 2014 2013 2014 HIGHER TRUST IN 5 COUNTRIES 77% 70% LOWER/EQUAL TRUST IN 21 COUNTRIES 81% 79% 78% 79% 71% 70%70% 66% 59% 55% 57% 60% 57% 54% 61% 58% 63% 68% 63% 61% 61% 54% 54% 52% 47% 60% 59% 66% 48% 42% 49%48% 47% 44% 43% 40% 51% 47% 50% 45% 45% 41% 42% 38% 35% 37% 50% 50% 40% 45% 40% 30% 26% 19% N.A. 11 Q11-14. [MEDIA IN GENERAL] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where one means that you 'do not trust them at all' and nine means that you 'trust them a great deal'. (Top 4 Box, Trust) Informed Publics, 20-country global total.
  • 12. TRUST IN BUSINESS STABILIZES; WESTERN SKEPTICISM ENTRENCHED, DEVELOPING MARKETS SOAR TRUST IN BUSINESS, 2013 VS. 2014 2013 2014 HIGHER TRUST IN 12 COUNTRIES 82% 82% 63%65% 70% 63% 59% 64% 58% 45% 39% 40% 73% 71% 62% 61% 58% 56% 56% 52% 53% 49% 48% 77% 62% 58% 57% 48% 82% 81% 79% 77% 74% 74% 72% 58%58% LOWER/EQUAL TRUST IN 15 COUNTRIES 58% 54% 51% 47% 44%43% 44% 41% 43% 44% 38% 31% N.A. 12 Q11-14. [BUSINESS IN GENERAL] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where one means that you 'do not trust them at all' and nine means that you 'trust them a great deal'. (Top 4 Box, Trust) Informed Publics, 20-country global total. 60% 56% 56% 50% 49% 45% 45%
  • 13. TWO | Who is trusted?
  • 14. WHICH INDUSTRIES ARE THE MOST TRUSTED? TRUST IN INDUSTRIES, 2013 VS. 2014 - IRELAND 2013 2014 CONSUMER ELECTRONICS MANUFACTURING 57% 64% TECHNOLOGY 56% AUTOMOTIVE 52% ENTERTAINMENT 59% FOOD AND BEVERAGE 54% BREWING AND SPIRITS 51% CONSUMER PACKAGED GOODS 53% TELECOMMUNICATIONS 49% CONSUMER HEALTH COMPANIES CONSUMER ELECTRONICS MANUFACTURING 65% +8 TECHNOLOGY 63% -1 AUTOMOTIVE 57% +1 ENTERTAINMENT 56% +4 FOOD AND BEVERAGE 53% -6 BREWING AND SPIRITS 52% -2 CONSUMER PACKAGED GOODS 51% 0 TELECOMMUNICATIONS 49% -4 CONSUMER HEALTH COMPANIES 47% 45% PHARMACEUTICALS 44% PHARMACEUTICALS ENERGY 45% ENERGY 40% MEDIA 37% CHEMICALS FINANCIAL SERVICES BANKS 14 18% 15% 2013 vs. 2014 40% 37% MEDIA CHEMICALS FINANCIAL SERVICES BANKS 26% 20% 15% Q43-60. [TRACKING] Please indicate how much you trust businesses in each of the following industries to do what is right. Again, please use the same 9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed Publics. -2 +1 -5 -3 -11 2 0
  • 15. TRUST IN TYPES OF MEDIA IRELAND TRUST IN DIFFERENT SOURCES OF INFORMATION Global 65% EU 65% 53% Ireland 60% 61% 54% 50% 47% 41% 37% 45% 35% 34% 26% ONLINE SEARCH ENGINES 15 TRADITIONAL MEDIA HYBRID MEDIA SOCIAL MEDIA 24% OWNED MEDIA Q178-182. [TRACKING] When looking for general news and information, how much would you trust each type of source for general news and information? Please use a 9point scale where one means that you “do not trust it at all” and nine means that you “trust it a great deal”. (Top 4 Box, Trust) Informed Publics.
  • 16. WHO ARE THE MOST TRUSTED SPOKESPEOPLE? CREDIBILITY OF SPOKESPEOPLE , 2013 VS. 2014 - IRELAND 2013 2014 74% ACADEMIC OR EXPERT TECHNICAL EXPERT IN THE COMPANY 2013 vs. 2014 60% 68% ACADEMIC OR EXPERT -6 TECHNICAL EXPERT IN THE COMPANY 56% -4 A PERSON LIKE YOURSELF 54% A PERSON LIKE YOURSELF 56% +2 NGO REPRESENTATIVE 54% NGO REPRESENTATIVE 54% 0 REGULAR EMPLOYEE 54% REGULAR EMPLOYEE 53% -1 46% FINANCIAL OR INDUSTRY ANALYST GOVERNMENT OFFICIAL OR REGULATOR 51% BLOGGER 27% 15% +11 *ENTREPRENEUR 34% -17 CEO BOARD OF DIRECTORS BLOGGER 29% 25% 17% *Changed from “Successful Entrepreneur” in 2013 16 +3 36% 36% CEO 49% GOVERNMENT OFFICIAL OR REGULATOR 25% *SUCCESSFUL ENTREPRENEUR BOARD OF DIRECTORS FINANCIAL OR INDUSTRY ANALYST Q130-143. [TRACKING] Below is a list of people. In general, when forming an opinion of a company, if you heard information about a company from each person, how credible would the information be--extremely credible, very credible, somewhat credible, or not credible at all? (Top 2 Box, Very/Extremely Credible) Informed Publics. -7 -2 -2
  • 17. TRUST IN TYPES OF BUSINESS IRELAND TRUST IN DIFFERENT TYPES OF BUSINESSES Global 71% EU Ireland 76% 74% 68% 68% 63% 63% 62% 48% 49% 61% 57% 49% 54% 47% 47% 34% FAMILY-OWNED 17 SMALL- AND MEDIUMSIZED PUBLICLY-TRADED PRIVATELY-HELD 35% BIG BUSINESS STATE-OWNED Q15-17C. Thinking about different types of businesses, please indicate how much you trust each type of business to do what is right using a 9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed Publics.
  • 18. LEADERSHIP – A CRISIS OF TRUST IRELAND TRUST IN BUSINESS AND GOVERNMENT LEADERS TO DO THE FOLLOWING BUSINESS LEADERS 12% 2013 2014 12% CORRECT ISSUES WITHIN INDUSTRIES THAT ARE EXPERIENCING PROBLEMS 9% 9% MAKE ETHICAL AND MORAL DECISIONS 9% 8% TELL YOU THE TRUTH, REGARDLESS OF HOW COMPLEX OR UNPOPULAR IT IS GOVERNMENT LEADERS 6% 5% CORRECT ISSUES WITHIN INDUSTRIES THAT ARE EXPERIENCING PROBLEMS 18 8% 7% SOLVE SOCIAL OR SOCIETAL ISSUES 2013 2014 6% 5% MAKE ETHICAL AND MORAL DECISIONS 5% 3% TELL YOU THE TRUTH, REGARDLESS OF HOW COMPLEX OR UNPOPULAR IT IS 7% 4% SOLVE SOCIAL OR SOCIETAL ISSUES Q144A-147A. [SPLIT SAMPLE] How much do you trust business leaders to do the following?; Q144B-147B. [SPLIT SAMPLE] How much do you trust government leaders to do the following? (Top Box, Trust a great deal) General Publics.
  • 20. 16 KEY ATTRIBUTES TO BUILDING TRUST ENGAGEMENT LISTENS TO CUSTOMER NEEDS AND FEEDBACK TREATS EMPLOYEES WELL PLACES CUSTOMERS AHEAD OF PROFITS COMMUNICATES FREQUENTLY AND HONESTLY ON THE STATE OF ITS BUSINESS Edelman Trust Barometer research reveals 16 specific attributes which build trust. INTEGRITY HAS ETHICAL BUSINESS PRACTICES TAKES RESPONSIBLE ACTIONS TO ADDRESS AN ISSUE OR CRISIS HAS TRANSPARENT AND OPEN BUSINESS PRACTICES These can be grouped into five performance clusters listed here in rank order of importance. PRODUCTS & SERVICES OFFERS HIGH QUALITY PRODUCTS OR SERVICES IS AN INNOVATOR OF NEW PRODUCTS, SERVICES OR IDEAS PURPOSE WORKS TO PROTECT AND IMPROVE THE ENVIRONMENT ADDRESSES SOCIETY’S NEEDS IN ITS EVERYDAY BUSINESS CREATES PROGRAMS THAT POSITIVELY IMPACT THE LOCAL COMMUNITY PARTNERS WITH NGOs, GOVERNMENT AND 3RD PARTIES TO ADDRESS SOCIETAL NEEDS OPERATIONS HAS HIGHLY-REGARDED AND WIDELY ADMIRED TOP LEADERSHIP RANKS ON A GLOBAL LIST OF TOP COMPANIES 20 DELIVERS CONSISTENT FINANCIAL RETURNS TO INVESTORS
  • 21. EXPECTATION VERSUS DELIVERY BUSINESS IMPORTANCE VS. BUSINESS PERFORMANCE ON 16 TRUST DRIVERS - IRELAND ENGAGEMENT INTEGRITY PRODUCTS & SERVICES PURPOSE OPERATIONS TREATS EMPLOYEES WELL IMPORTANCE PERFORMANCE 53% 21% PROTECTS ENVIRONMENT 52% 24% POSITIVELY IMPACTS COMMUNITY 48% 22% ADDRESSES SOCIETY'S NEEDS 46% 21% 38% 18% INNOVATOR 36% 22% 15% 20% 18% -38 56% 22% COMMUNICATES OFTEN -37 -34 57% 24% TRANSPARENT & OPEN -36 61% 23% CUSTOMERS BEFORE PROFITS -38 61% 27% IS ETHICAL TOP GLOBAL COMPANY 62% 25% HIGH QUALITY PRODUCTS CONSISTENT FINANCIAL RETURNS 63% 27% ACTS RESPONSIBLY IN CRISIS PARTNERS WITH NGOS 66% 28% LISTENS TO CUSTOMERS ADMIRED TOP LEADERSHIP Gap 32% 31% -33 -34 -32 -28 -26 -25 -20 -14 -17 -11 30% Q80-Q95. [TRACKING] How important is each of the following actions to building your TRUST in a company? Use a nine-point scale where one means that action is “not at all important to building your trust” and nine means it is “extremely important to building your trust” in a company. (Top 2 Box, Very/Extremely Important) Informed Publics, 2721 country global total.; Q114-129. Please rate businesses in general on how well you think they are performing on each of the following attributes. Use a 9-point scale where one means they are "performing extremely poorly" and nine means they are "performing extremely well". (Top 2 Box, Performing Extremely Well) Informed Publics. -12
  • 22. WHAT ROLE SHOULD GOVERNMENT PLAY IN BUSINESS? MOST IMPORTANT ROLE FOR GOVERNMENT IN BUSINESS - IRELAND 60% 33% 27% 22% 11% 3% 3% BUILD REGULATE BUSINESS PROTECT CONSUMERS WORK TO ENSURE GIVE OR LOAN MONEY GOVERNMENT SHOULD INFRASTRUCTURE ACTIVITIES TO ENSURE FROM IRRESPONSIBLE FREE MARKET ACCESS TO BUSINESS WHEN IT NOT PLAY A ROLE IN THAT PROMOTES AND COMPANIES ARE BUSINESS PRACTICES AND OPEN EXPERIENCES BUSINESS FACILITATES BEHAVING COMPETITION WITHIN FINANCIAL CRISIS BUSINESS RESPONSIBLY INDUSTRIES OPPORTUNITIES 22 Q149. [TRACKING] Which of the following is the most important role that government should play in business? Informed Publics. 1% DON'T KNOW
  • 23. SHOULD BUSINESS HAVE A ROLE IN POLICY DEVELOPMENT? PERCENTAGE AGREEING WITH EACH OF THE FOLLOWING STATEMENTS - IRELAND When policymakers are developing new regulations on businesses and industries, they should consult with multiple stakeholders (i.e. NGOs, academics, the affected businesses/industries, etc.) before making final decisions 75% The food and beverage industry should be a more active participant in the broader debate in Ireland over solutions to food and nutrition policy issues 68% The energy industry should be a more active participant in the broader debate over Ireland energy policy The financial services industry should be a more active participant in the broader debate over the future of the Ireland banking system 23 Q265-270. Please indicate how much you agree or disagree with the following statements? Informed Publics. 65% 56%
  • 24. WHAT CEOS SHOULD DO TO BUILD TRUST ACTIONS A CEO CAN TAKE TO BUILD TRUST IN THEMSELVES AND THEIR COMPANY - IRELAND Action is important for a CEO 85% 83% 82% 81% 66% 50% Tells the truth, Engages with Communicates clearly Is front and center Is personally involved Has an active media regardless of how employees regularly to and transparently during challenging in supporting local presence complex or unpopular discuss the state of times (product recalls, charities and good it is the business lawsuits, etc.) causes 24 Q254A-261A. [SPLIT SAMPLE ] Thinking about the following actions a CEO can take, how important is each of the following to building your TRUST in that CEO? (Top 4 Box, Total Important) Informed Publics.
  • 25. IS GOVERNMENT DOING ENOUGH TO REGULATE? GOVERNMENT REGULATION OF BUSINESS AND SECTORS - IRELAND Not Enough Too Much 81% 56% 51% 36% 16% 9% Government Regulation of Business Government Regulation of Financial Services Industry 14% 19% Government Regulation of Government Regulation of the Energy Industry the Food & Beverage Industry Q148. [TRACKING] When it comes to government regulation of business, do you think that your government regulates business too much, not enough or the right amount? (Not Enough, Too much) Informed Publics. Q262. When it comes to government regulation of the financial services industry, do you think that your government regulates it too much, not enough or the right amount? (Not Enough, Too much) Informed Publics. Q263. When it comes to government regulation of the energy industry, do you think 25 that your government regulates it too much, not enough or the right amount? (Not Enough, Too much) Informed Publics. Q264. When it comes to government regulation of the food and beverage industry, do you think that your government regulates it too much, not enough or the right amount? (Not Enough, Too much) Informed Publics.
  • 27. LEADING THE DEBATE FOR CHANGE Participate Advocate NGOs and Media have a job to do. Evaluate 27 Business must join the societal debate. Government must reflect on original mandate for reform.