Introductie van 4me voor het E-Business Managers Platform - Top Executives Netwerk.

2. 4ME UPDATE
10-09-2013

3. Challenge …
There are over 1 billion people struggling to make a living
making beautiful products who have no direct access to
international buyer markets.
x
x
x

4. What we believe …
Fighting poverty and creating sustainable
growth can only come from empowering
people to provide in their own livelihood.
We will leverage existing technologies and
infrastructures in an innovative way to make
this happen.

5. What we will do …
1) create
A global community
and marketplace
with a unique social
shopping experience
2) enable
Enable artisans to create
online stores by the use of a
simple mobile phone and
sell directly to consumers
worldwide
3) activate
Build a network of local
scouts to find artisans and
support in payments and
quality of products

6. ü Get direct access to a global market
ü Be able to sell more
ü Receive a higher % of selling price
ü Be less dependant on
seasonal fluctuations
ü Increase revenue from sales
from less than 2% to over 70%!
The impact we seek …

7. Our business model …
We believe that fighting poverty and creating
sustainable growth can only come from empowering
people to provide in their own livelihood.
Commercially.
1) We will charge a fee on all transactions
2) Scouts will receive a fee of the item price

8. Core team & partners
Team Role Background
Gijsbert van der Sleen Entrepreneur E-commerce & cross-channel sales
Walter aan de Wiel Business partner Business development
Vibeke Helder, Sander
Abbes, Ilse Spruit
Marketing & communications Marketing & community building, online marketing & social media
Judith Evers (India), Mara
Martinez (Mexico), Sophie
Muuse
Local activation Seller community building
Partners Role Background
ISM eCompany
E-Commerce platform
development
Expert builder of e-commerce platforms like Kruitvat, PostNL, Triumph and
FairTrade
Butterfly Works
Branding, product design,
local activation
A.o. developed ‘Return to Sender’ concept
Aid to Artisans
Local activation, ambassador
network
Aid to Artisans has spent 33 years creating economic opportunities for well over
100,000 artisans in more than 110 countries where their livelihoods, communities
and craft traditions are at risk.

9. CHALLENGES & OUR SOLUTIONS

10. Challenges …
activation marketplace payments shipping

11. How2 activate sellers:?
We will use local scouts in selected countries to find
artisans, support in payments and maintain quality …
activation
scout
scout
scout

12. +
How2 enable access?
We will offer artisan sellers easy access, using a simple
mobile phone or through scouts …
activation

13. How2 activate buyers?
We will create an unique social shopping experience, using
the latest E-Commerce best practices …
ü Unique & hand-made
ü Produced locally and small
scale
ü Sustainable in use and
materials
ü Socially responsible
marketplace
Focus on:
ü Jewellery
ü Fashion accessories
ü Home décor
ü Gadgets

14. How2 deliver the money?
We will leverage existing building blocks & use network of
scouts …
payments
+
scout
scout
scout

15. How2 deliver the products?
Artisan sellers will send directly to buyers, using available
postal services …
shipiping

16. WHERE ARE WE NOW: OUR PILOT APPROACH

17. Where are we now …
now

18. Talked to over
50 specialists
Expert sessions to
validate assumptions
Won Pitch & Match
event
Where have we been …
Involved online
community
Involved 4
potential partners
Idea in October 2012
10 Artisans online
53 Products uploaded
7 Products SOLD

19. Pilot to test assumptions and scalability of
marketplace & activation …
+
+
+ With:
• Enviu
• Butterfly Works
• ATA
• …
With:
• ISM
• …
E-Commerce
marketplace
Country activation
activation
marketplace

20. Pilot in three countries to test our activation
approach …
30 potential
ambassadors / sellers
200 products
added
300 potential
buyers in community
Morocco
Mexico
India