0
HOSTED BY
An Introduction to
Google Shopping Campaigns
WEBINAR housekeeping
• The webinar is recorded and will be made
available by email
• The slides will also be available by ...
SPEAKERS
Elizabeth Marsten
Vice President of Search
Marketing
Portent Inc.
Sara Waters
Account Strategist
Google
POLL Question
Are you currently using PLAs/Shopping
Campaigns?
1. Yes I run PLAs campaigns
2. Yes I run Shopping Campaigns...
MERRY CHRISTMAS!
Oh…too soon?
Level Up Your New
Google Shopping Campaigns
Is it Cyber Monday yet?
1. Quick as St. Nick Tips
2. Reporting (for Santa’s List)
3. Feed Management (for Reindeer)
4. Not...
.Quick Tips by St. Nick
Custom Labels
Set ceilings & floors.
Negatives vs. Exclusions
Don’t go crazy.
Negatives vs. Exclusions
Sculpt & suppress.
Multiple Languages, One Country
Multiple Languages, One Country
Country Specific Promotions
Image Testing
You should do this.
Reporting: Santa’s List
Separating Search & PLAs
Separating PLAs & Search
GA Dashboards
Log File Analysis
Feed Management
Manual or Automatic Upload
Google Spreadsheets
Run a Script or Macro
Updated Shipping Options
Not Technically Shopping
Product Ratings - PLAs
Seller Ratings
Google Consumer Ratings
Google Trusted Store - PLAs
Google Catalogs
@ebkendo
elizabeth@portent.com
Thank You!
Free!
Audits!
For!
Everyone!
Special Offers for Webinar Attendees
Offers - would you be interested in:
1) Free Demo of the Acquisio Performance Media
S...
LIVE Q&A
Thank you for attending this webinar!
Request more information on Google Shopping Campaigns at
www.acquisio.com/company/co...
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Acquisio Google Shopping Webinar: Getting Ready for Holiday

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Elizabeth Marsten's portion of Getting Ready for Holiday webinar on Google Shopping presented by Acquisio with Sara Waters, Google Account Strategist. Given August 14, 2014.

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  • Google Shopping requires merchants to submit their data feeds in the official language of the country that is targeted. If the country has multiple official languages, any of these languages can be selected. Landing pages and websites are also required to be in any of the official languages of the target country.
  • You could create a new data feed, target Canada and choose English as the content language, adjust with the fancy new shipping features and off you go
  • You could create a new data feed, target Canada and choose English as the content language, adjust with the fancy new shipping features and off you go
  • The ratings above are based on 1,071 survey responses on Google Consumer Surveys. Survey questions were created and administered by Google between December 2013 and March 2014.
  • Transcript of "Acquisio Google Shopping Webinar: Getting Ready for Holiday "

    1. 1. HOSTED BY An Introduction to Google Shopping Campaigns
    2. 2. WEBINAR housekeeping • The webinar is recorded and will be made available by email • The slides will also be available by email • Q&A session at the end of the webinar • Use the Chat box to submit your questions at any time
    3. 3. SPEAKERS Elizabeth Marsten Vice President of Search Marketing Portent Inc. Sara Waters Account Strategist Google
    4. 4. POLL Question Are you currently using PLAs/Shopping Campaigns? 1. Yes I run PLAs campaigns 2. Yes I run Shopping Campaigns 3. No I don’t but would like to start some 4. No I don’t intent to run some
    5. 5. MERRY CHRISTMAS! Oh…too soon?
    6. 6. Level Up Your New Google Shopping Campaigns
    7. 7. Is it Cyber Monday yet? 1. Quick as St. Nick Tips 2. Reporting (for Santa’s List) 3. Feed Management (for Reindeer) 4. Not Google Shopping…Technically
    8. 8. .Quick Tips by St. Nick
    9. 9. Custom Labels Set ceilings & floors.
    10. 10. Negatives vs. Exclusions Don’t go crazy.
    11. 11. Negatives vs. Exclusions Sculpt & suppress.
    12. 12. Multiple Languages, One Country
    13. 13. Multiple Languages, One Country
    14. 14. Country Specific Promotions
    15. 15. Image Testing You should do this.
    16. 16. Reporting: Santa’s List
    17. 17. Separating Search & PLAs
    18. 18. Separating PLAs & Search
    19. 19. GA Dashboards
    20. 20. Log File Analysis
    21. 21. Feed Management
    22. 22. Manual or Automatic Upload
    23. 23. Google Spreadsheets
    24. 24. Run a Script or Macro
    25. 25. Updated Shipping Options
    26. 26. Not Technically Shopping
    27. 27. Product Ratings - PLAs
    28. 28. Seller Ratings
    29. 29. Google Consumer Ratings
    30. 30. Google Trusted Store - PLAs
    31. 31. Google Catalogs
    32. 32. @ebkendo elizabeth@portent.com Thank You!
    33. 33. Free! Audits! For! Everyone!
    34. 34. Special Offers for Webinar Attendees Offers - would you be interested in: 1) Free Demo of the Acquisio Performance Media Solution 2) Free PPC Audit from Portent Interactive 3) Google Offer TBD
    35. 35. LIVE Q&A
    36. 36. Thank you for attending this webinar! Request more information on Google Shopping Campaigns at www.acquisio.com/company/contact-us/ Or Contact us Directly: acquisio-marketing@acquisio.com Have more questions?
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