Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
@saftsaak
5 Rules to Follow While Growing your
Startup’s Brand
Startup Sauna Spring '16 Program
@saftsaak
Lukas Jakob Hafner
Pushing pixels and code. When not tinkering
probably cooking, eating or playing disc golf.
pi...
@saftsaak
1. Create more than a logo.
@saftsaakhttps://www.youtube.com/watch?v=K9vFWA1rnWc
@saftsaak
B2B vs. B2C = H2H
Strong visual brand vs. strong feelings
@saftsaak
@saftsaak
@saftsaak
@saftsaak
@saftsaak
Your brand is not defined
by you alone
Remember customer touch points, care
about UX & CX
@saftsaak
2. Stay true to yourself.
@saftsaak
Pick what feels good to
you
In the end that is why you have started your
own company
@saftsaak
@saftsaak
@saftsaak
@saftsaak
3. Be coherent.
@saftsaak
Whatever you do, do it for
long enough
Your brand stems from inside, it is reflected
from the outside.
@saftsaak
August 28, 2014March 28, 2013 September 05, 2015
@saftsaak
June 26, 2012March 04, 2007 May 11, 2016
@saftsaak
October 29, 2012March 10, 2011 May 11, 2016
@saftsaak
June 27, 2007January 24, 2000 April 20, 2015
@saftsaak
Remember to stay honest
Especially when you experience negative
opinions about your brand
@saftsaak
4. Pick the right tools.
@saftsaak
@saftsaak
Improve your pitch
Small details can make all the difference
@saftsaak
@saftsaak
@saftsaak
@saftsaak
Make the most out of your
money
And what you should do if there isn’t much
money
@saftsaak
Russell Simmons
“Surround yourself with people who are smarter
than you.”
@saftsaak
5. Measure, don’t guess.
@saftsaak
Learn from success, don’t
overthink what you do
Solve one problem at a time
@saftsaak
Get in touch
@boonconPIXELS @booncon boonconpixels.fi
@saftsaak
Pictures taken from
http://images.hgmsites.net/hug/2016-tesla-model-x_100529240_h.jpg
http://www.self.com/wp-con...
Upcoming SlideShare
Loading in …5
×

5 Rules to Follow While Growing your Startup’s Brand

308 views

Published on

Presented by Lukas Jakob Hafner at Startup Sauna Spring '16 Program

Some of the tools mentioned:
www.startuptimelines.org
www.naminum.com
google.com/fonts
paletton.com
squarespace.com/logo
logodust.com

Published in: Design
  • Be the first to comment

  • Be the first to like this

5 Rules to Follow While Growing your Startup’s Brand

  1. 1. @saftsaak 5 Rules to Follow While Growing your Startup’s Brand Startup Sauna Spring '16 Program
  2. 2. @saftsaak Lukas Jakob Hafner Pushing pixels and code. When not tinkering probably cooking, eating or playing disc golf. pixels.fi
  3. 3. @saftsaak 1. Create more than a logo.
  4. 4. @saftsaakhttps://www.youtube.com/watch?v=K9vFWA1rnWc
  5. 5. @saftsaak B2B vs. B2C = H2H Strong visual brand vs. strong feelings
  6. 6. @saftsaak
  7. 7. @saftsaak
  8. 8. @saftsaak
  9. 9. @saftsaak
  10. 10. @saftsaak Your brand is not defined by you alone Remember customer touch points, care about UX & CX
  11. 11. @saftsaak 2. Stay true to yourself.
  12. 12. @saftsaak Pick what feels good to you In the end that is why you have started your own company
  13. 13. @saftsaak
  14. 14. @saftsaak
  15. 15. @saftsaak
  16. 16. @saftsaak 3. Be coherent.
  17. 17. @saftsaak Whatever you do, do it for long enough Your brand stems from inside, it is reflected from the outside.
  18. 18. @saftsaak August 28, 2014March 28, 2013 September 05, 2015
  19. 19. @saftsaak June 26, 2012March 04, 2007 May 11, 2016
  20. 20. @saftsaak October 29, 2012March 10, 2011 May 11, 2016
  21. 21. @saftsaak June 27, 2007January 24, 2000 April 20, 2015
  22. 22. @saftsaak Remember to stay honest Especially when you experience negative opinions about your brand
  23. 23. @saftsaak 4. Pick the right tools.
  24. 24. @saftsaak
  25. 25. @saftsaak Improve your pitch Small details can make all the difference
  26. 26. @saftsaak
  27. 27. @saftsaak
  28. 28. @saftsaak
  29. 29. @saftsaak Make the most out of your money And what you should do if there isn’t much money
  30. 30. @saftsaak Russell Simmons “Surround yourself with people who are smarter than you.”
  31. 31. @saftsaak 5. Measure, don’t guess.
  32. 32. @saftsaak Learn from success, don’t overthink what you do Solve one problem at a time
  33. 33. @saftsaak Get in touch @boonconPIXELS @booncon boonconpixels.fi
  34. 34. @saftsaak Pictures taken from http://images.hgmsites.net/hug/2016-tesla-model-x_100529240_h.jpg http://www.self.com/wp-content/uploads/2016/04/swift.gif http://rodmclean.com/wp-content/uploads/2016/04/Two-Men-in-Reebok-Apparel-Crossfit-Workout-Sled-Pull-Rod-McLean.jpg http://photos.appleinsidercdn.com/gallery/13215-7788-150609-Music-xl.jpg http://www.demilked.com/worst-logo-design-fails/ http://beautifulng.com/28-of-the-funniest-photoshop-fails/ http://www.startuptimelines.org/startup-timelines http://wikipedia.org http://unsplash.com

×