John Hagel, The Power of Pull and Co-Chairman, Center for the Edge, Deloitte & Touche's Keynote presentaion from Enterprise 2.0 Conference in Boston on June 21, 2011. The successful transition to Enterprise 2.0 hinges on explicitly tying social software deployments to performance metrics that matter. But these metrics have an even more powerful, second-order effect: they foster passion among participants in ways that accelerate learning and performance improvement. Weaving together performance and passion gives companies a significant advantage in a world of steadily increasing economic pressure.

1. 1

2. “What problem
are you trying to solve?”
2

3. Sharing, connecting,
& the revolution in Tunisia.
But not business value.
3

4. 3 examples
Real problems & how to solve them.
4

5. “Help me get better
at key roles.”
5

6. 1
Communities of Practice
6

7. Communities
20.0
15.0
10.0
5.0
0
Aug Nov Feb May Aug
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8. Members
5000.0
3750.0
2500.0
1250.0
0
Aug Nov Feb May Aug
8

9. 5 divisions preparing to launch
30+ more communities
9

10. “Help us get through
compliance.”
Businesses
“Help us avoid
Compliance
surprises.”
10

11. 2
DB Social Media Council
11

12. Share best practices
Businesses
+
Shape central services
Compliance
12

13. Simpler process
Better-qualified projects
Cheaper to do things right, once
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14. “Help us work better.”
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15. 3
An Enterprise Platform
+ Center of Excellence
+ Collaboration Community
15

16. 1 portal
20 communities
100 teams
1000 answers
16

17. $10+ million
1000 man-days
25% email/meetings
50% service calls
17

18. Employee engagement
Role proficiency
Business examples
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19. Donʼt just retweet the revolution.
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20. Change the work.
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