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Of horses, water, and
getting them to drink
Getting your open
source company
to contribution
Chris Jansen
Developer, Deeson
@legolasbo
chrisj@deeson.co.uk
Developer 5+ years
Open source enthusiast
Drupal (core) contributor
Jeffrey ‘jam’ McGuire
Evangelist, DevRel, Acquia
@horncologne
jam@acquia.com
dev.acquia.com/podcast
Open Source Evangelist,
longstanding passion for Drupal
project / community
Advisor @openstrategypartners.com
Outline. Introduction
Benefits of using open source
Why contribute?
Identifying roadblocks
Removing roadblocks
Now go contribute!
Recap
Q&A
“Nobody made a greater mistake
than he they who did nothing
because he they could do only a
little.”
Edmund Burke, 1729-1797
• Office of the CTO (OCTO)
• 10 full-time Drupal Core & ecosystem
contributors
• Drupal 8 Module Acceleration Program
• $500K USD investing in module upgrades
• Major sponsor of events, code sprints, &c.
• Acquia Labs: “Drupal beyond the browser”
• Drupal security team members, module
maintainers, community organizers … !
Contributes
The developer’s
perspective
So what’s the
problem?
Map the
problem.
Identify negative
catalysts.
Identify possible
solutions.
Benefits of using
open source
software
The business
perspective
License fee of zero
Lower development costs
Faster time to market
Improved ROI
Reduced vendor lock-in
…
The
obvious
stuff.
IT costs
Personnel
Hosting
Infrastructure
Bandwidth
SLA Support
Design
Proprietary. Open Source.
IT costs
Personnel
Hosting
Infrastructure
Bandwidth
SLA Support
Design
Features: Vendor roadmap
Features: Vendor release cycle
Vendor lock-in
Buy back your data
Proprietary. Open Source.
Features: What you need
Features: When you need it
Features: Cutting edge
1000s of vendors
You own your data
License fees
One time / Annual / Recurring €€€
Pay for permission to try
Proprietary. Open Source.
License fees
€ 0.00
Invest in features, training, staff …
Cheap, (almost) risk-free POCs
Build better, not cheaper.
Build better, not cheaper.
Budget == 100 Proprietary Open Source Reallocation
License fees 30 0 -30
Infrastructure, etc. 15 15 0
Strategy, Design, UX 25 35 +10
Features 20 30 +10
Implementation, QA 10 20 +10
Contribute?
Of course!
Seems obvious …
Seems
obvious…
Because we
are optimists
& idealists
“Because it’s the right thing to do!”
“Push community, that’s why you
are here”
“We should give back was always
our mentality”
“My future took a completely
different turn based on the fact that
we contributed to open source.”
Identifying
contribution
roadblocks
Strategic
Roadblocks
Not knowing
the why
1.
Simon Sinek
TEDx 2009
How Great Leaders Inspire Action
Book
Start With Why
https://goo.gl/S8KNUx
Identified roadblocks
1. Unclear mandate/policy (“The Why”)
2. Lack of knowledge (“The How”)
3. Doubts about own skills
4. Lack of time
5. Lack of procedure (“The What”)
Operational
Roadblocks
Identified
roadblocks
2.
Real problems in
a medium sized
operation.
25+
employees
Removing Strategic
Contribution Roadblocks
The boss talk.
community contribution doesn't happen
without promotion in the community
(sessions, blog posts, webinars, etc.)
Long term, systematic thinking, v "quick
wins" ... I want to prioritise long term,
profitable systems over short term,
profitable billing codes.
Management:
Discuss contribution
Get consensus
Define contribution policy/mandate
Developers:
When in doubt, ask for clear policy/
mandate
Define /
Change Policy
Let’s unblock those
developers!
That sounds
convincing!
!?
Removing Operational
Contribution Roadblocks
Let’s
solve this
problem
Increase
proficiency
trough training
and guidance
1.
So we’ve
reduced the
knowledge
problem…

Now what?
2.
Proficiency 

+

mandate

= 

Confident
contribution
But … we’re
not there yet
3.
Integrating dev
workflow with open
source
Development flow.
Analyse Develop
Peer
review
Publish
Share your work.
Company OS Project
Share
Share
Analyse Develop
Peer
review
Publish
Analyse Develop
Peer
review
Publish
Use the work of others.
Use
Share
Analyse Develop
Peer
review
Publish
Analyse Develop
Peer
review
Publish
Company OS Project
Improve the work of others.
Company OS Project
Share
Share
Use
Analyse Develop
Peer
review
Publish
Analyse Develop
Peer
review
Publish
Result:
Contribution is
how you work.
4.
So what do we contribute!?
So what
can we do?
!?
There must be
50 ways …
Code
Reviews
Documentation
Sponsorship
Organise
Design
Evangelise
And more!
7+
Introduction
Benefits of using open source
Why contribute?
Identifying roadblocks
Removing roadblocks
Now go contribute!
Recap
Q&A
Recap.
Thank you!
Jeffrey A. "jam" McGuire Chris Jansen
@legolasbo
chrisj@deeson.co.uk
@horncologne
jam@acquia.com
dev.acquia.com/podcast

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Getting your open source company to contribution