The Customer-Driven Enterprise

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Enterprise 2.0 Conference

Presentation given by Rob Tarkoff, SVP of Adobe Systems, Inc. at Enterprise 2.0 San Francisco 2009

The Customer-Driven Enterprise
Rob Tarkoff
R b T k ff | SVP, Adobe Systems, Inc.
SVP Ad b S I

2009 Adobe Systems Incorporated. All Rights Reserved.

Enterprise software failing
is

2009 Adobe Systems Incorporated. All Rights Reserved.

False Promises

Failed Integrations

Costly Deployments

2009 Adobe Systems Incorporated. All Rights Reserved.

New Class Of Problems in the Enterprise

Measuring and customizing

Dynamic context shifting

Embracing users, real users

2009 Adobe Systems Incorporated. All Rights Reserved.

The Moment of Truth

2009 Adobe Systems Incorporated. All Rights Reserved.

Birth of a New Generation of Enterprise Applications

Customer Interaction Solutions

2009 Adobe Systems Incorporated. All Rights Reserved.

The Future of Customer Interactions
A Healthcare Vi i D
H lth Vision Demonstration
t ti

2009 Adobe Systems Incorporated. All Rights Reserved.

Key Enablers

Client + Cloud Social Computing
g Device + Desktop

2009 Adobe Systems Incorporated. All Rights Reserved.

Adobe’s Proven Success

Rich Internet
Ri h I t t
Applications
DDRESSABLE MARKETS

Interactive
Media/
Websites
AD E

Electronic
Documents

Publishing

2009 Adobe Systems Incorporated. All Rights Reserved.

The Next Wave

Rich Internet
Ri h I t t
Applications

Engaging
Experiences
E i
Interactive
Media/
Websites

Electronic
Documents

Publishing

2009 Adobe Systems Incorporated. All Rights Reserved.

The Next Wave

Rich Internet
Ri h I t t
Applications
MULTISCREEN CONTENT AND APPLICATIONS

Engaging
Experiences
E i
Interactive
Media/
Websites

TOOLS & SERVERS &
CLIENTS
FRAMEWORK SERVICES

Electronic
Documents

Publishing

2009 Adobe Systems Incorporated. All Rights Reserved.

Acrobat Connect Pro News

Universal Voice

InterCall Integration

Secure Desktop Sharing

Acrobat Connect Pro Webcast

Multiple Deployment Options

2009 Adobe Systems Incorporated. All Rights Reserved.

LiveCycle ES2 News

LiveCycle Mosaic ES2

LiveCycle Collaboration
Service

LiveCycle Launchpad ES2

LiveCycle Workspace ES2 Mobile

Plug-in for Flash Builder 4

Production in the Cloud

2009 Adobe Systems Incorporated. All Rights Reserved.

®

2009 Adobe Systems Incorporated. All Rights Reserved.

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In the thrilling conclusion to 2023, ransomware groups had a banner year, really outdoing themselves in the "make everyone's life miserable" department. LockBit 3.0 took gold in the hacking olympics, followed by the plucky upstarts Clop and ALPHV/BlackCat. Apparently, 48% of organizations were feeling left out and decided to get in on the cyber attack action. Business services won the "most likely to get digitally mugged" award, with education and retail nipping at their heels. Hackers expanded their repertoire beyond boring old encryption to the much more exciting world of extortion. The US, UK and Canada took top honors in the "countries most likely to pay up" category. Bitcoins were the currency of choice for discerning hackers, because who doesn't love untraceable money?

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2. Enterprise software failing is 2009 Adobe Systems Incorporated. All Rights Reserved.

3. False Promises Failed Integrations Costly Deployments 2009 Adobe Systems Incorporated. All Rights Reserved.

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14. ® 2009 Adobe Systems Incorporated. All Rights Reserved.