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What marketing channels make sense for a (digital consumer) startup, and when? – a RedMart perspective
 

What marketing channels make sense for a (digital consumer) startup, and when? – a RedMart perspective

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Keynote by Todd Kurie, VP Marketing of RedMart

Keynote by Todd Kurie, VP Marketing of RedMart

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    What marketing channels make sense for a (digital consumer) startup, and when? – a RedMart perspective What marketing channels make sense for a (digital consumer) startup, and when? – a RedMart perspective Presentation Transcript

    • consumer digital 5 tips to get your startup marketingheading in the right direction (with some general startup advice) Todd Kurie VP Marketing RedMart
    • About MeActivityNet ‘99-01 ‘12-present ‘04-’06 ‘10-’12 ‘06-’08
    • What I’ve LearnedActivityNet Don’t be too early Be methodical and persistent Pivot towards the money Focus! Grow when you are ready to
    • About RedMart Launched Nov ‘11 Grown 16/17 months Jan ‘13: $3M ann. rev Raised $4M raised to date
    • The Challenge of Startup MarketingLearn as quickly and cheaply as possible about:your customers, what they like and don’t like aboutyour service, the most effective ways to reachthem, and the costas fast as possible the Grow of acquiring them andlifetime revenue you will likely generate, and THENgrow as fast as it makes sense
    • Tip #1 – observe your customers
    • Tip #1 – observe your customers
    • Tip #2 – listen to your customers
    • Tip #2 – listen to your customers
    • Tip #3 – use the right marketing channels Good!Results Bad! Effort
    • Tip #3 – use the right marketing channelsChannel Low Cost to Easy to Highly Easy to Scale Test Implement TrackableGoogleAdwordsFacebook CPC/Promo PostsDisplaynetworksPrintOut of HomeStuff your CEOwants you to do
    • Tip #4 – start tracking lifetime value now +$ --------------------------------------------Cost Per Account--------------------------------------------$ -$ Time
    • Tip #4 – start tracking lifetime value now
    • Tip #5 – Know what growth is “just right” Investors unhappy Customers unhappy Just right!
    • Tip #5 – Know what growth is “just right”max Facebook Post Facebook CPC Adwordsmin Customer EDMs Organic
    • THANKS!Use code “NICE2MEETU” and get $5 off at RedMart!