Keynote by Todd Kurie, VP Marketing of RedMart

1. consumer
digital
5 tips to get your startup marketing
heading in the right direction (with some
general startup advice)
Todd Kurie
VP Marketing
RedMart

2. About Me
ActivityNet
‘99-01 ‘12-present
‘04-’06 ‘10-’12
‘06-’08

3. What I’ve Learned
ActivityNet Don’t be too early
Be methodical and persistent
Pivot towards the money
Focus!
Grow when you are ready to

4. About RedMart
Launched Nov ‘11
Grown 16/17 months
Jan ‘13: $3M ann. rev
Raised $4M raised to date

5. The Challenge of Startup Marketing
Learn as quickly and cheaply as possible about:
your customers, what they like and don’t like about
your service, the most effective ways to reach
them, and the costas fast as possible the
Grow of acquiring them and
lifetime revenue you will likely generate, and THEN
grow as fast as it makes sense

6. Tip #1 – observe your customers

7. Tip #1 – observe your customers

8. Tip #2 – listen to your customers

9. Tip #2 – listen to your customers

10. Tip #3 – use the right marketing channels
Good!
Results
Bad!
Effort

11. Tip #3 – use the right marketing channels
Channel Low Cost to Easy to Highly Easy to Scale
Test Implement Trackable
Google
Adwords
Facebook CPC/
Promo Posts
Display
networks
Print
Out of Home
Stuff your CEO
wants you to do

12. Tip #4 – start tracking lifetime value now
+$
--------------------------------------------Cost Per Account--------------------------------------------
$ -$
Time

13. Tip #4 – start tracking lifetime value now

14. Tip #5 – Know what growth is “just right”
Investors unhappy Customers unhappy
Just right!

15. Tip #5 – Know what growth is “just
right”
max
Facebook Post
Facebook CPC
Adwords
min
Customer
EDMs
Organic

16. THANKS!
Use code “NICE2MEETU” and get $5 off at RedMart!