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How to Keep Sales
Momentum Going
Endless
unreturned
phone calls
& emails
Disappearing into the black
Prospects who disappear into the black hole

                  hole
Time is
Time is running   running
                  out
                  out!
Busy woman




EvERyDAy
  ChAOS
• Increased
  expectations
• Shorter
  time frames
• Reduced
  resources
Priorities Flip Overnight
Gracious     Hi Eric. My name is Jill Konrath and I’m
             the account executive for Leapfrog
Non-Salesy   Strategies. We specialize in offering a
             full range of sales training programs for
             business-to-business salespeople.
Message
             The reason I’m calling is that I’d love to
             find out how your company is currently
             handling your sales training needs and
             share with you a little about our
             programs.

             I know you’re busy so I’d be glad to
             meet at your earliest convenience. My
             number is 651-429-1922. Have a great
             day!
Good afternoon, Eric. As the VP of Sales, I’m sure you’re always
           looking for ways to drive more revenue. The reason I’m writing is
Nice       that I’d like to introduce you to the Leapfrog Strategies
           comprehensive line of sales training programs. We’ve been serving
Company    the high tech market since 1986 and our clients include companies
           like IBM, Microsoft and Oracle, as well as numerous growing
Overview   technology firms.

Email      Our most requested programs are listed below. I invite you to click
           on the links to learn more about each of them.
           •   Selling to Crazy-Busy Prospects
           •   The New Rules of Selling
           •   Secrets of Email Prospecting
           •   Selling to the C-Suite
           •   Speeding Up Your Sale
           •   Selling in a Volatile Economy
           All the above sessions are available in full day and half day
           sessions, plus they can also be delivered as a keynote presentation
           if you have an upcoming sales meeting.
           I would love to set up a time to talk with you about each of these
           programs in more detail and learn how they might fit in your own
           sales development plans.
           I look forward to setting up a meeting with you at your earliest
           convenience. Please let me know when that might be.
SNAP Factors
    Simple                            Complex


Nvaluable
i                                     Ordinary


    Aligned                           Irrelevant


    Priority                            Nicety


               Snapping
               Point
Your Product/Service is Just a Tool
What’s their goal?
       Launch a campaign
Is it worth it?
Jolt them out of
 complacency
Hi Eric. Jill Konrath. In know you’re   Revised
under lots of pressure to meet your
sales forecast — which is really        Message
tough to do when your salespeople
can’t even set up meetings with
decision makers.

I’ve got some ideas on how you
can speed up your sales cycle and
get more prospects in your
pipeline.

Let’s set up a time to talk. My
number is 651-429-1922.
Keeping in touch is insufficient!
       Keep in touch
What are the sticking points?




 Can’t       Concern     Getting    Decision      Risks
Justify     re: Impact   Buy-in    Insecurity   Involved
Education-based contact
Invaluable Information
•   Top problems they’re facing
•   Key obstacles to goal achievement
•   Results they can get from changing
•   How other companies are doing things
•   Fresh ways of looking at existing issues
•   Pulling together the buying team
•   Questions they should be asking themselves
•   How to determine best solution
•   Industry trends impacting business
Possible Resources

                 Industry Trends
E xamples

      Articles
  Reports        Case Studies

                      White P
                             a p e rs
    ROI Calculators
No Marketing
Collateral
As I mentioned in my call to you    Follow-Up
yesterday, I know how tough it is
for your salespeople to set up      Email
meetings with today’s crazy-        Message
busy prospects.
Recently, in working with
another high tech firm, we
helped 87% of their sales reps
land initial meetings with their
top targeted accounts in just two
months.
If you’d like to find out how we
did this, let’s set up a time to
talk. Would next Tuesday at 2pm
ET work for you?
Another     With today’s volatile economy, sales
Follow-Up   cycles are getting longer and more
            complex. And, it’s a real challenge to
Message     meet your numbers when that’s
            happening to your reps.

            I thought you might be interested in this
            study on what’s working best in today’s
            business environment.
            www.example.com

            Also, I’ve got some ideas on how to help
            your reps speed up their sales. Would
            you have 15 minutes for a quick
            conversation next Thursday?
When we talked a few weeks ago, you     Another
mentioned how important it was to get   Follow-Up
more prospects in your pipeline.
                                        Message
That’s why I thought you might be
interested in our upcoming webinar on
Friday. We’ll be covering:

• Critical mistakes that cause hot
  prospects to disappear
• Strategies your salespeople can use
  to prevent that from happening.

  I hope you can join us.
Hold an Event
Hold an event




   You’re invited …
What are the sticking points?




 Can’t       Concern     Getting    Decision      Risks
Justify     re: Impact   Buy-in    Insecurity   Involved
No magic here. Real
    strategies

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How to Keep Sales Momentum Going

  • 1. How to Keep Sales Momentum Going
  • 3. Disappearing into the black Prospects who disappear into the black hole hole
  • 4. Time is Time is running running out out!
  • 6. • Increased expectations • Shorter time frames • Reduced resources
  • 8. Gracious Hi Eric. My name is Jill Konrath and I’m the account executive for Leapfrog Non-Salesy Strategies. We specialize in offering a full range of sales training programs for business-to-business salespeople. Message The reason I’m calling is that I’d love to find out how your company is currently handling your sales training needs and share with you a little about our programs. I know you’re busy so I’d be glad to meet at your earliest convenience. My number is 651-429-1922. Have a great day!
  • 9. Good afternoon, Eric. As the VP of Sales, I’m sure you’re always looking for ways to drive more revenue. The reason I’m writing is Nice that I’d like to introduce you to the Leapfrog Strategies comprehensive line of sales training programs. We’ve been serving Company the high tech market since 1986 and our clients include companies like IBM, Microsoft and Oracle, as well as numerous growing Overview technology firms. Email Our most requested programs are listed below. I invite you to click on the links to learn more about each of them. • Selling to Crazy-Busy Prospects • The New Rules of Selling • Secrets of Email Prospecting • Selling to the C-Suite • Speeding Up Your Sale • Selling in a Volatile Economy All the above sessions are available in full day and half day sessions, plus they can also be delivered as a keynote presentation if you have an upcoming sales meeting. I would love to set up a time to talk with you about each of these programs in more detail and learn how they might fit in your own sales development plans. I look forward to setting up a meeting with you at your earliest convenience. Please let me know when that might be.
  • 10. SNAP Factors Simple Complex Nvaluable i Ordinary Aligned Irrelevant Priority Nicety Snapping Point
  • 11. Your Product/Service is Just a Tool
  • 12. What’s their goal? Launch a campaign
  • 13. Is it worth it?
  • 14. Jolt them out of complacency
  • 15. Hi Eric. Jill Konrath. In know you’re Revised under lots of pressure to meet your sales forecast — which is really Message tough to do when your salespeople can’t even set up meetings with decision makers. I’ve got some ideas on how you can speed up your sales cycle and get more prospects in your pipeline. Let’s set up a time to talk. My number is 651-429-1922.
  • 16. Keeping in touch is insufficient! Keep in touch
  • 17. What are the sticking points? Can’t Concern Getting Decision Risks Justify re: Impact Buy-in Insecurity Involved
  • 19. Invaluable Information • Top problems they’re facing • Key obstacles to goal achievement • Results they can get from changing • How other companies are doing things • Fresh ways of looking at existing issues • Pulling together the buying team • Questions they should be asking themselves • How to determine best solution • Industry trends impacting business
  • 20. Possible Resources Industry Trends E xamples Articles Reports Case Studies White P a p e rs ROI Calculators
  • 22. As I mentioned in my call to you Follow-Up yesterday, I know how tough it is for your salespeople to set up Email meetings with today’s crazy- Message busy prospects. Recently, in working with another high tech firm, we helped 87% of their sales reps land initial meetings with their top targeted accounts in just two months. If you’d like to find out how we did this, let’s set up a time to talk. Would next Tuesday at 2pm ET work for you?
  • 23. Another With today’s volatile economy, sales Follow-Up cycles are getting longer and more complex. And, it’s a real challenge to Message meet your numbers when that’s happening to your reps. I thought you might be interested in this study on what’s working best in today’s business environment. www.example.com Also, I’ve got some ideas on how to help your reps speed up their sales. Would you have 15 minutes for a quick conversation next Thursday?
  • 24. When we talked a few weeks ago, you Another mentioned how important it was to get Follow-Up more prospects in your pipeline. Message That’s why I thought you might be interested in our upcoming webinar on Friday. We’ll be covering: • Critical mistakes that cause hot prospects to disappear • Strategies your salespeople can use to prevent that from happening. I hope you can join us.
  • 25. Hold an Event Hold an event You’re invited …
  • 26. What are the sticking points? Can’t Concern Getting Decision Risks Justify re: Impact Buy-in Insecurity Involved
  • 27. No magic here. Real strategies