Whole Foods for Thought by Denise Lee Yohn

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remarks about purpose, values, and culture, and brand relevance and evolution, by Walter Robb, Co-CEO, Whole Foods at UCLA Extension Restaurant Conference, April 2013, Los Angeles
learn more: http://denise lee yohn

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Whole Foods for Thought by Denise Lee Yohn

  1. 1. PITCHBOOK Whole Foods For Thought remarks by Walter Robb, Co-CEO, Whole Foodsat UCLA Extension Restaurant Conference • April 2013, Los Angeles compiled by denise lee yohn
  2. 2. Your purpose has got to be more than just money – it should be about something you want to bring to the world. remarks by Walter Robb, Co-CEO, Whole Foods compiled by denise lee yohn
  3. 3. on values: Your values are stakes in theground -- the things you use to guide decision making and guide your way forward. remarks by Walter Robb, Co-CEO, Whole Foods compiled by denise lee yohn
  4. 4. on culture:Your culture is the living, beatingheart of your company. It’s yourmission and core valuespracticed over time. remarks by Walter Robb, Co-CEO, Whole Foods compiled by denise lee yohn
  5. 5. on operating at the speed of change:If you can create a culture that’s moving and evolving, then your brand is going to evolve –and you’re going to move much faster than if everyone is waiting for the leader to move. remarks by Walter Robb, Co-CEO, Whole Foods compiled by denise lee yohn
  6. 6. on customer satisfaction:Happy team members makehappy customers . remarks by Walter Robb, Co-CEO, Whole Foods compiled by denise lee yohn
  7. 7. on brand evolution: As your purpose evolves, your brand evolves.remarks by Walter Robb, Co-CEO, Whole Foods compiled by denise lee yohn
  8. 8. on brand:Your brand is the outwardmanifestation of the core ofyour company – itsmission, purpose, values. remarks by Walter Robb, Co-CEO, Whole Foods compiled by denise lee yohn
  9. 9. on integrity:We need to be as relevant outside our four walls as we are inside them. remarks by Walter Robb, Co-CEO, Whole Foods compiled by denise lee yohn
  10. 10. on employee engagement:We are co-creating thecompany with ouremployees. remarks by Walter Robb, Co-CEO, Whole Foods compiled by denise lee yohn
  11. 11. on retail evolution:Retail is played forward.You have to earnrelevance every day. remarks by Walter Robb, Co-CEO, Whole Foods compiled by denise lee yohn
  12. 12. on getting credit for making investments in quality:Retail is not just about selling; it’s about telling. remarks by Walter Robb, Co-CEO, Whole Foods compiled by denise lee yohn
  13. 13. In Ephesus, the agora, themarketplace was at center oftown – that’s where business should be. remarks by Walter Robb, Co-CEO, Whole Foods compiled by denise lee yohn
  14. 14. on business:Business is what is creating value in theworld, jobs for people, experiences for customers – there is no greater value creator than business. remarks by Walter Robb, Co-CEO, Whole Foods compiled by denise lee yohn
  15. 15. in summary,• Stay grounded in purpose and values.• Build a culture of empowerment that allows innovation and evolution.• Have courage to experiment and change.• Evolve, evolve, evolve.• Power of business is amazing – it is the platform to change the world. remarks by Walter Robb, Co-CEO, Whole Foods compiled by denise lee yohn
  16. 16. more from denise:steve jobs on brand-buildingnine tenets for retail success in 2012notes and quotes from seth godindenise lee yohnhttp://deniseleeyohn.com@deniseleeyohn remarks by Walter Robb, Co-CEO, Whole Foods compiled by denise lee yohn

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