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5 Digital Trends for 2013 - Dynamit

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5 Digital trends to be aware of in 2013. Convergence of CMO/CTO; Mobility; Fragmentation; Quantified Self; Location.

5 Digital trends to be aware of in 2013. Convergence of CMO/CTO; Mobility; Fragmentation; Quantified Self; Location.

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  • 1. DYNAMIT :: Must Know Trends for 2013
  • 2. Digital Trend #1CONVERGENCE OF THECMO & CTO
  • 3. Remember the old school IT guy?
  • 4. And the marketing department that focused onbig ideas?
  • 5. Those days are gone. Responsibilities have gottena little muddy.
  • 6. “By 2017, the CMO will spend more on IT thanCTOs will. *Laura McLellan, Gartner
  • 7. IT Spending Marketing is increasingly relying on technology to accomplish it’s goals as high-tech marketing grabs a larger portion of the marketing budget. Sources: Gartner, Blue Kai InfographicDYNAMIT :: Must Know Trends for 2013
  • 8. Marketers depend on data for just 11% of allcustomer-related decisions *CEB
  • 9. Ad Spend 2011 U.S. Ad Spend vs. Customer Time Spent 43% 40% 29% 23% 22% 16% 11% 9% 6% 1% TV Print Web Radio Mobile Ad Spend Per Media Time Spent Per Media Sources: VSS, Mary Meeker (KPCB), comScore, Alexa, Flurry AnalyticsDYNAMIT :: Digital Opportunities in 2013
  • 10. “In the future, we believe that a modern CIO-CMOpartnership will shape the success of the enterprise”*Forrester
  • 11. “The technology and marketing functions need to extendbeyond alignment and start togap between IT and Marketing Steps to bridging the function like a single teamfocused on the customer. *Forrester
  • 12. “The technology and marketing functions need to extendbeyond alignment and start to function like a single teamfocused on the customer.” *Forrester
  • 13. Start hiring data gurus and statisticians
  • 14. Tackle Digital Governance.
  • 15. IT: Tackle Projects in Smaller Chunks
  • 16. Digital Trend #2MOBILITY
  • 17. Opportunity 1MOBILITY Worldwide smartphone shipments continue to soar, with a 42% year-over-year growth in 2012 *IDC
  • 18. Opportunity 1 49.5%MOBILITY Tablets have grown 49.5% in 2012 and by 2015, 1 in 3 of all computers shipped will be a tablet. *Gartner
  • 19. Opportunity 1MOBILITY In 2013, mobile phones will overtake PCs as the most common Web access device worldwide. *Gartner
  • 20. We’re now accessing the web from many devices
  • 21. Smartphone Penetration 2011 U.S. Ad Spend vs. Customer Time SpentAnd progressing from a “Lean Forward” mode... Sources: VisionMobile Mobile Megatrends 2012DYNAMIT :: Digital Opportunities in 2013
  • 22. to a “Lean Back” mindset.
  • 23. Smartphone Penetration 2011 U.S. Ad Spend vs. Customer Time Spent Sources: VisionMobile Mobile Megatrends 2012DYNAMIT :: Digital Opportunities in 2013
  • 24. Important Mobile Considerations for 2013
  • 25. “The Future Isn’t About Mobile; It’s About Mobility”- David Armano
  • 26. Put Strategy before Mobile Tactics
  • 27. Opportunity 1MOBILITY Responsive Web Design is here, but we’ve still got a long way to go.
  • 28. Opportunity 1MOBILITY Think in terms of CONTEXT.
  • 29. And stop saying, “Mobile users won’t do that!”
  • 30. Digital Trend #3MOBILITY=INFORMATION, SELFQUANTIFIEDCONVENIENCE &SOCIALAll served up on the go, across a variety of screensizes and devices.
  • 31. Sensors are everywhere
  • 32. Opportunity 1MOBILITY Responsive Web Design is here, but we’ve still got a long way to go.
  • 33. Opportunity 1MOBILITY Responsive Web Design is here, but we’ve still got a long way to go.
  • 34. Opportunity 1MOBILITY Responsive Web Design is here, but we’ve still got a long way to go.
  • 35. Opportunity 1MOBILITY70% of American Adults are “Self-Trackers”*Pew Internet Responsive Web Design is here, but we’ve still got a long way to go.
  • 36. Opportunity 1MOBILITY Responsive Web Design is here, but we’ve still got a long way to go.
  • 37. Opportunity 1MOBILITY Responsive Web Design is here, but we’ve still got a long way to go.
  • 38. Opportunity 1MOBILITY Responsive Web Design is here, but we’ve still got a long way to go.
  • 39. Opportunity 1MOBILITY Responsive Web Design is here, but we’ve still got a long way to go.
  • 40. Opportunity 1MOBILITYHow will this impact business? Source: Innovation-Alliance.net
  • 41. Opportunity 1MOBILITYOpen APIs will present many opportunities Source: Innovation-Alliance.net
  • 42. Opportunity 1MOBILITY Are you targeting self-trackers?
  • 43. Digital Trend #4MOBILITY=INFORMATION,FRAGMENTATIONCONVENIENCE &SOCIALAll served up on the go, across a variety of screensizes and devices.
  • 44. The true power of social media lies beneath the surface.
  • 45. Opportunity 1MOBILITY We’re experiencing a ripple effect as conversations progress to many niche communities
  • 46. Opportunity 1 And users move to more personal and relevantMOBILITY communities
  • 47. IT: Tackle Projects in Smaller Chunks
  • 48. IT: Tackle Projects in Smaller Chunks
  • 49. IT: Tackle Projects in Smaller Chunks
  • 50. Opportunity 1MOBILITY Internal Social Platforms (like Jive) are changing the way organizations work.
  • 51. Lowe’s realized $1Million in additional revenue from a new way of selling paint thatcame from an employee’s idea that was shared and vetted through an internalsocial collaboration system. *Forbes
  • 52. It’s very important that you develop a comprehensivestrategy...
  • 53. Focused on niche communities and niche content.
  • 54. Give social a chance to touch every aspect of your business.
  • 55. Use new CRM tools to help monitor and measureconversations. *Image source: SalesForce
  • 56. Digital Trend #5MOBILITY=INFORMATION,LOCATIONCONVENIENCE &SOCIALAll served up on the go, across a variety of screensizes and devices.
  • 57. “91% of National Brands plan on maintaining or increasing budgeton local marketing. *Balihoo Research
  • 58. US Mobile Ad Spending Projections:"Mobile advertising, it grew from an almost insignificant category to a nowmeaningful category in under two years” - David Silverman PWC
  • 59. “By 2015, companies that focus on integrated processes for localmarketing enablement will increase revenue by 15-20%.”- Gartner, 2012
  • 60. “By 2015, companies that focus on integrated processes for localmarketing enablement will increase revenue by 15-20%.”- Gartner, 2012Location is the New Context
  • 61. Google relies heavily on location
  • 62. Apps like Waze are finding new ways to target consumers.
  • 63. Geofencing presents huge targeting opportunities.
  • 64. “We decided that rather than try to create behavior, we would take the behaviorthat was already there and just help people do it more easily,”- CMO, Dewayne Chambers
  • 65. Passbook creates an easy way to integrate loyalty programswith localization capabilities.
  • 66. “Location isn’t just about offering a deal when a customer is near a retailoutlet. It’s about understanding the tapestry of data that customers createover time. Fail to listen (and respond) at your own peril.”- John Battelle, battellemedia.com
  • 67. THANK YOU