And the marketing department that focused onbig ideas?
Those days are gone. Responsibilities have gottena little muddy.
“By 2017, the CMO will spend more on IT thanCTOs will. *Laura McLellan, Gartner
IT Spending Marketing is increasingly relying on technology to accomplish it’s goals as high-tech marketing grabs a larger portion of the marketing budget. Sources: Gartner, Blue Kai InfographicDYNAMIT :: Must Know Trends for 2013
Marketers depend on data for just 11% of allcustomer-related decisions *CEB
Ad Spend 2011 U.S. Ad Spend vs. Customer Time Spent 43% 40% 29% 23% 22% 16% 11% 9% 6% 1% TV Print Web Radio Mobile Ad Spend Per Media Time Spent Per Media Sources: VSS, Mary Meeker (KPCB), comScore, Alexa, Flurry AnalyticsDYNAMIT :: Digital Opportunities in 2013
“In the future, we believe that a modern CIO-CMOpartnership will shape the success of the enterprise”*Forrester
“The technology and marketing functions need to extendbeyond alignment and start togap between IT and Marketing Steps to bridging the function like a single teamfocused on the customer. *Forrester
“The technology and marketing functions need to extendbeyond alignment and start to function like a single teamfocused on the customer.” *Forrester
“We decided that rather than try to create behavior, we would take the behaviorthat was already there and just help people do it more easily,”- CMO, Dewayne Chambers
Passbook creates an easy way to integrate loyalty programswith localization capabilities.
“Location isn’t just about oﬀering a deal when a customer is near a retailoutlet. It’s about understanding the tapestry of data that customers createover time. Fail to listen (and respond) at your own peril.”- John Battelle, battellemedia.com