Imagine we need to promote usability to an organization. Not all organizations have the same level of interest and receptiveness to the concept of usability – to the usability “story”. Some just don’t care.
What should we know about an organization that will help us sell usability more effectively? What sort of questions should we ask about the organization, its people and its culture? What can we learn from organizations where usability has become part of the corporate DNA? What factors can increase our chances of promoting usability successfully to an organization now and in the future?
This presentation will tap into more than 20 years of combined experience in selling usability into different markets and organizations. We will share the successes, pitfalls and failures.