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Jean Mauris: Design Thinking
This document discusses design thinking and its application. It begins with introductions of the author and their background in design and entrepreneurship. It then discusses key aspects of design thinking, including that it is a user-centered approach to problem solving. The document outlines the typical 5 stages of design thinking: empathize, define, ideate, prototype, and test. It provides an example of applying these 5 stages to address the "wicked" problem of how to improve the claims process for an auto insurance company.
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Jean Mauris: Design Thinking
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- 2. Jean Mauris 18 yearsdesigner Reklāmas Tilts, one.lv, Mediaparks, Delfi, True Vision … 16 years entrepreneur True Vision, YouSayToo, eegloo accelerator, BranchTrack 5 years startup hustler eegloo portfolio, BranchTrack …
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- 6. “Design is notjust what it looks like and feels like. Design is how it works.” Steve Jobs @jeanmauris
- 7. We are alldesigners @jeanmauris
- 8. DESIGN is toDESIGN the DESIGN of a DESIGN Awkward truth @jeanmauris
- 9. DESIGN is toDESIGN the DESIGN of a DESIGN term Awkward truth @jeanmauris
- 10. DESIGN is toDESIGN the DESIGN of a DESIGN term process Awkward truth @jeanmauris
- 11. DESIGN is toDESIGN the DESIGN of a DESIGN term process architecture Awkward truth @jeanmauris
- 12. DESIGN is toDESIGN the DESIGN of a DESIGN term process architecture product Awkward truth @jeanmauris
- 13. Make people wantthings @jeanmauris
- 14. Make people wantthings ! @jeanmauris
- 15. Make people wantthings Make things people want ! @jeanmauris
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- 17. And one seriousthing… The time, place, conditions and circumstances within which decisions are made, and products are used have in impact on the level of satisfaction … Research practice that ignores context is doomed. Jane Fulton Suri (2005) @jeanmauris
- 18. Design thinking isa user-centred approach for solving problems" @jeanmauris
- 19. Actually design thinking isless about thinking and more about doing# @jeanmauris
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- 21. “If you alwaysdo what you always did you will always get what you always got.” Albert Einstein @jeanmauris
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- 23. More practical why's… •Competitive markets @jeanmauris
- 24. More practical why's… •Competitive markets • Product is not just UI and UX @jeanmauris
- 25. More practical why's… •Competitive markets • Product is not just UI and UX • You must understand product to build UI/UX @jeanmauris
- 26. More practical why's… •Competitive markets • Product is not just UI and UX • You must understand product to build UI/UX • Context behaviour is the key @jeanmauris
- 27. More practical why's… •Competitive markets • Product is not just UI and UX • You must understand product to build UI/UX • Context behaviour is the key • Building product to be used in the context @jeanmauris
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- 35. A “wicked” problem ofKASKO @jeanmauris
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- 37. The challenge Guy youare selling to @jeanmauris
- 38. The challenge Guy youare selling to Guy that is using your product @jeanmauris
- 39. Empathise • Happy (newcar) • Not expecting an accident • Must do this (leasing) • … • Stressed and angry • Seeking for a support • Re-scheduling stuff • …
- 40. Define • Choosing thebest price • Make it fast • … • Need a help • Life without a car • …
- 41. Ideate • Comparison table •Online purchase • … • Support hotline & chat • Claim processing feedback • …
- 42. Prototype • Comparison tableA4 • Mock-up an online form • … • Chat/hotline scenario • SMS notifications • …
- 43. Test & Measure •Comparison table A4 • Mock-up an online form • … • Chat/hotline scenario • SMS notifications • …
- 44. 5 stages ofDesign Thinking Empathise Define Ideate Prototype Test @jeanmauris
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