2. Problem
Recent graduates, young professionals, and new city
residents often struggle with expanding social
networks.
We never met anyone through Tinder and
Hinge, while Meetup was too mundane ☹
“I work for a startup in north kingston”
“Startup?”
*excerpt from the Tinder life of Jack Riker (who’s now socially deprived)
3. Test:
Motivation in attending events
How people approach events
Willingness to Pay for Event
Service
Market Research
People > Events
People are willing to pay for a
subscription to offload event planning.
People want to meet new people...
with people they know.
Survey: 115 people
4. RepetitionFriendshipsExperienceCuration
Coordinate schedules with
your new buddies and hit
up some more events
where you can meet other
like-minded people.
Attend our chill events and
have an amazing time with
some cool people. No two
events are ever the same!
After an event, you tell us
who you hit it off with, and
we then allow you to chat
and see what events your
new friends are attending.
Our Solution: Meetoo
We create one-of-a-kind events
that align with your interests,
personality, and budget.
5.
6.
7. The Market
Available Market Potential
46M*$2,698*1% = $1.24B
24%*$6B = $1.44B
46M (24%)
people
aged 18-
29
Average
annual spend
for
entertainment:
$2,698
Event
Planning
Industry
Revenues:
$6B
8. 2015
Events
Average Event Margins: 20%
Average Ticket Price: $22
Profit: $4.40/ticket
Average Number of Participants: 20
Number of 2015 Events: 156
Event Revenue: $68,640 ($13,728 profit)
Membership
Signup Rate: 10 new members/week
Membership Rate: $10/month
Membership Revenue: $7,800
Monetization
2015 Total Revenue: $76,440 ($21,528 profit)
9. Commission-based
deals with event
partners
“Companies would gladly spend
$10,000 on a service that makes
employees feel familiar with co-
workers”
– HR Manager, BASF
Themed events (e.g,
singles night, sport
outings, etc.)
Potential for Expansion
11. Main Findings
People
Respondents valued “making new friends and
connections” 2.55 Likert points higher than “finding
new and fun social experiences”
> Events
People are willing to pay a
subscription for event offloading.
62 respondents indicated their willingness to pay for a
subscription service that organizes and caters new
weekly events in their cities
*The other 53 are somehow related to Kim Kardashian.
People want to meet new people...with
people they know.
51% of people are “most compelled to go on a social
event” when they already know people attending.
Appendix
