ADV420 Final

1. Motor City Casino

2. Competitors
1. Fire Keepers
2. MGM Casino
3. Other Casino

3. Come to Motor City Casino during vacation time

4. Sample Ad for Motor City Casino
Enjoy your vacation
and earn cash.
So have fun and
receive cash.

5. Target Audience
1. Family
2. Everyone who are
older than 21
3. Foreigner
4. Higher income

6. Where to Advertise ?
WHOLE WORLD

7. Tool & Tactics
1. Face Book
2. Twitter
3. Blog
4. Google Adwords

8. Key performance indicator
Google Adwods
Daily budget: 100
Average click 26.56
Daily cost $90 - $100

9. Budget
• Average of CPC is $0.80
Cost $40,000/ month
• Event
Cost $30,000
• Labor
Cost $5,000
• Total Cost = $7,5000/m

10. Summary
Do not think as Casino
as bad place.
It is a great place to
visit during vacation.
There are other
entertainments
besides casino.