The document provides an agenda and overview for a presentation on mobile applications in the field using the Salesforce AppExchange Mobile platform. The presentation covers topics like field service work order management with peripheral scanner support, mobile mapping mashups, and how one company built a custom mobile application on AppExchange Mobile. It also discusses the AppExchange Mobile platform architecture, supported devices, and considerations for building a mobile application. A customer speaker then shares their experience implementing AppExchange Mobile for their mobile workforce.

1. Mobile AppExchange in the Field Gina Davis, AppExchange Mobile Business Unit Salesforce.com Track: New AppExchange Developer

2. Today’s Agenda Taking a Look at Mobile Applications in the Field Field Service Work Order Management (w/ Peripheral Scanner Support) Mobile Mapping Mash-ups 15 minutes Q & A 5 minutes Customer Speaker How PHH Arval built a mobile application 15 minutes Building an AppExchange Native Mobile Application 15 minutes AppExchange Mobile: Introduction & Overview What is it and how does it work? 10 minutes

4. Platform Secure & Scalable ISV Standards Create & Publish Deliver Everywhere Mobile Run Integrate Mash-Ups Deliver Globally Think Global, Act Local

6. Mobilizing All Customer Applications Salesforce CRM AppExchange Applications Customer Applications and Objects 1 60+ 37,000+ Every customer-built object is mobile-ready today!

15. Console SSO – Winter ‘07 Access the AppExchange Mobile through an AppExchange Application package

16. Leahanne Merritt Manager, CRM [email_address]

27. Leahanne Merritt Manager, CRM Gina Davis Director, Product Strategy QUESTION & ANSWER SESSION

28. Thank You!