2010.03.18: Engaging Influencers with Twitter in the Age of Obama CRM Association of NL, Arnhem. NL
Twitter can be applied to any communication strategy. It can be used to target specific audiences, as well as the masses.
11. Recruit influencers who work in your key issues Energy/Climate Jobs Education LGBT National Security Health Care Faith & Public Policy Work/Life Balance Labor Deficit Race Genocide Housing Transparency
12. Recruit influencers from key communication channels Press State Bloggers Social Networkers National Bloggers E-Newsletter Editors Policy Professionals Online Organizers Elected Officials Govt Bureaucrats Congressional Staff
15. Invest in emerging influencers Stan Spring ’09: Stan received information from CAP via email & web June ’09: Stan joins Twitter July ’09: Stan has 40 followers; starts retweeting @CAPAction Today, Stan over 400 followers & continues to share his influence w/ @CAPAction & other CAP/Action Twitter channels Value to CAP/Action increases
17. Influence in action: The right followers 10/09 @Katulis tweet from Afghanistan quoted in GlobalPost.com (117,000 readers). 12/09 Brian Katulis tweets about Afghanistan surge quoted in NYT by Helene Cooper. 11/09 @Katulis tweet about Afghanistan sent by The Atlantic’s Ambnder to WH Nat’l Sec. Council. 1. 3. 2.